Latest news on Fresha

Believe it or not, the most powerful PR and marketing tool you have is your existing clients. 

More often than not, clients will stick to what they know – but upselling is the perfect way to introduce them to something different. Inviting your clients to try new products and services is not only easier than winning a new client, it’s the best way to achieve sales growth whilst also helping your clients to look and feel their absolute best. After all, that’s why they come to you!  

Marketing is effective and it works, but like everything else in your business life, it needs to be well organised, clearly thought out, and managed properly, if it’s going to be effective and deliver a return on investment. 

As the world’s leading and fastest-growing free appointment scheduling software, Fresha predicts that 2022 will welcome an influx of clients returning to their pre-covid beauty rituals and grooming habits. 

You’ll no doubt be aware that we’ve recently made some exciting changes to Fresha that give our partners even more free-to-use features. Removing online booking fees and improving the user experience with a new look and feel is among our latest enhancements - and we’ve included free reviews too!  

As a hair, men’s grooming, beauty, or spa business, it’s hard not to love Valentine’s Day and the business opportunity it presents. Although the popularity of Valentine’s Day has declined in recent years, comparison site Finder predicts that, in the UK alone, 91% of the population will celebrate Valentine’s Day in 2022, with an estimated spend of £1.37 billion. In the USA in 2021, Valentine’s Day pumped $21.8billion into the US economy, with men and women spending an average of $231 and $101 respectively.

The third Monday of January, or Blue Monday as it’s now called, has been identified as the most depressing day of the year. And as if that’s not concern enough, the usual triggers for feeling down in the dumps, such as miserable weather, dwindling bank balances, the festive fun comedown, and failed new year’s resolutions, have been intensified as the COVID-19 pandemic continues to take its toll on salon businesses and their staff. But for anyone struggling with mental health issues, it’s just another day of the year. 

Successful beauty and wellness businesses don’t become profitable overnight. Having a passion to succeed and deliver amazing experiences for your clients goes a long way, and as 2021 comes to a close, that determination needs to be underpinned by a strategy that will help you hit the ground running in 2022.

With a whole host of festive celebrations taking place over the next few weeks, we’re all looking forward to family get-togethers, parties, and some much-needed time off. Many of us will be getting out and about to socialise after a long time apart… which means extra demand on the beauty and wellness industry.

For many beauty and wellness professionals across the globe, the last few months of the calendar year can be the busiest of them all. Whether your clients like to keep it low-key with their usual self-care services or go all out to make sure their hair, beard, and everything in between is on point for those all-important party snaps, you can be the driving force behind helping them look and feel their best over the holiday season. 

In a post-pandemic climate where uncertainty reigns supreme and the effects of the past 18 months are still impacting our daily lives, it’s no surprise that beauty and wellness professionals across the globe are well and truly burnt out.

After a difficult year for the beauty and wellness industry, equipping yourself with the right tools to promote your business and services has never been more important! The easing of lockdown restrictions may have seen your calendar looking busier than ever, but as we say goodbye to summer (we know, where did that go!?) and gradually make a return to pre-pandemic life, there’s never been a better time to rethink your marketing strategy and prepare your business for whatever lies ahead.