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by Kate Lovell on Nov 21, 2022

BUSINESS TIPS

How to boss Black Friday

In 2021, customers spent $8.9 billion online on Black Friday, $21 billion on Small Business Saturday, and $10.7 billion on Cyber Monday – and that's just in the US. Wherever you are in the world, you can bring the Black Friday rush straight to your business this year if you play your cards right.

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by Kate Lovell on Nov 17, 2022

BUSINESS TIPS

Why you need an online booking calendar

Here are the top five reasons why using an online booking calendar is a win for you and your clients.

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by Emily May on Nov 10, 2022

BUSINESS TIPS

How to send the best promotional texts this Black Friday

There’s no need to spend ages planning out your Black Friday promotional texts — we’ve got you covered. 

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by Kate Lovell on Oct 29, 2022

BUSINESS TIPS

Going Green: why sustainability matters and how it can help your business

Sustainability isn’t just a buzzword — it’s a way of thinking that can reduce your outgoings, boost your business’s reputation, and even help the planet. But what does it really mean? And what practical steps can you take to minimise your salon’s carbon footprint?

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by Kate Lovell on Oct 6, 2022

BUSINESS TIPS

5 ways to get your clients’ attention

The way salons and spas communicate with their clients has changed dramatically over the last couple of decades. While smartphones and the internet have made it easier to reach eyes and ears, the multitude of websites, emails, blogs and social media accounts mean competition is greater than it’s ever been.

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by Kate Lovell on Sep 29, 2022

BUSINESS TIPS

Your two-step National Hair Day marketing plan

On 1st October, thousands of salons in the U.S. will be celebrating National Hair Day. But no matter where in the world you are, if you’re in the business of weaves, extensions, grooming, hair cutting, colouring or accessorising, this is a day to get marketing, and get noticed.

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by Kate Lovell on Sep 14, 2022

SPA MARKETING BUSINESS TIPS SALON MARKETING

Autumn awaits: Your September marketing calendar

Autumn 2022 is around the corner, and with it comes a variety of changes. The summer holidays wind down as kids go back to school, sweaters and jackets are dug out from the wardrobe, and gorgeous orange and brown tones start to dominate.

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by Kate Lovell on Sep 8, 2022

BUSINESS TIPS

Five ways Fresha can help you stay on top of your inventory

With Fresha’s free appointment scheduling software, you can easily manage your diary, set up automated notifications, and use a suite of marketing tools to engage with your clients. That’s not to mention being able to create your own online store with our e-commerce store feature.

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by Kate Lovell on Sep 8, 2022

BUSINESS TIPS

Boost sales with our new Quick Sale feature

With our new Quick Sale feature, you can now personalise your Point Of Sale (POS) experience with your most popular products and services. This way sales can be completed in a flash – with clients able to checkout in just seconds with Quick Sale items

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by Mehdi Punjwani on Aug 22, 2022

BUSINESS TIPS

Showing you care: Seven ways to build client loyalty

Client loyalty can often be taken for granted, but remember there is a lot of competition in the beauty and wellness industry. Earning the trust of your clients is one thing, however protecting and maintaining it is equally as important.

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by Mehdi Punjwani on Aug 18, 2022

BUSINESS TIPS

The next wave: Using trends and fads to promote your business

Staying on top of the latest hair and beauty trends tells your customers you’ve got your finger firmly on the pulse - you know what’s in vogue, and they can trust your expertise. But with so many sources of news and information, and so many fads and crazes that can change with the wind, how do you keep up?

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by Emily May on Jul 22, 2022

BUSINESS TIPS

Celebrate your resilience with International Self Care Day

Every year, the 24th of July marks International Self Care Day. An initiative from the Global Self-Care Foundation, the event promotes healthy lifestyle and self-care programs around the world. This year the focus is on resilience, and the organisers ask you to reflect on the lessons you’ve learnt from the last few years and make a new commitment to self-care.