Latest news on Fresha

All topics Meet the Partners Fresha Features Fresha News Business Tips

How to create a killer loyalty program for your salon, barbershop or spa

by Fresha on May 6, 2025

In a competitive beauty and wellness industry, attracting new clients is only half the battle; keeping them coming back is where the real magic happens. A well-designed loyalty program can be the secret weapon your salon, spa, or wellness business needs to boost client retention, encourage repeat bookings, and grow revenue over time. In this guide, we’ll walk you through how to use Fresha's loyalty program to create a killer loyalty offering with smart strategies, real-world examples, and Fresha’s expert-backed tips to help you turn occasional visitors into lifelong regulars.

Woman in Gray Sweater Holding Tablet.jpg

How you can book 100+ clients a month using Fresha's tools

by Fresha on January 29, 2025

With the demands of daily operations, finding time to focus on growing your client base can be a challenge. So how can you make the process easier while attracting new clients? Fresha, the all-in-one beauty and wellness booking platform, offers tools designed to help you grow your clientele effortlessly.

7 Best Salon Scheduling Software for 2024

by Fresha on June 6, 2024

There is a digital revolution happening in the industry, and selecting the best salon software for your business is more important than ever before. Having the best booking system to supports your salon growth, as well as your day-to-day operations, will save you time and money.

How to create and sell gift cards at your salon

by Jacob Mager on October 30, 2023

Learn all the ways gift cards can help you grow your salon, and how you can use your online booking platform to sell gift cards like a pro.

Your salon’s name, in lights: the benefits of an online marketplace

by Jacob Mager on September 13, 2023

Here’s every reason why your salon needs an online marketplace profile to grow, plus recommendations to help you choose the right marketplace for your salon.

Earn more, save time, and delight clients with the right salon POS system

by Jacob Mager on August 22, 2023

Find out how choosing the right salon POS system will let you keep more of what you earn, reduce no-shows, and offer a better client experience.

How to get the most out of every day with salon scheduling software

by Jacob Mager on August 7, 2023

Your salon scheduling software is the key to making every day more rewarding. Here are five ways you can use it to get more done every day, with minimum effort.

Salon time management: how to effortlessly reduce calendar gaps

by Jacob Mager on August 2, 2023

Unbooked gaps between appointments cost you potential bookings and earnings. Here’s how to effortlessly fill those gaps with our new online booking optimisation tool.

According to Fresha data, everyone wants to be a Barbie girl

by Tara MacInnis on July 25, 2023

According to Fresha data, there's been a 508% year-on-year increase in the number of Barbie-inspired services offered by our partner salons, relative to that same timeframe in 2022.

7 essential tips to elevate your salon’s customer service

by Jacob Mager on June 22, 2023

Here are the seven best tips you can use to elevate your customer service and keep clients coming back – whether they’re first-time visitors or long-term regulars.

6 salon service list tips to get you more online bookings

by Jacob Mager on June 16, 2023

Take these six steps to revamp your service list and turn it into a tool that attracts clients, while keeping it engaging and easy to read.

How to take great photos of your salon

by Jacob Mager on June 6, 2023

Salon photos are key to making a strong first impression online. Dive into our step-by-step guide and learn how to take great salon photos that convince clients to book.

World Environment Day: your guide to salon sustainability

by Jacob Mager on June 5, 2023

World Environment Day is the perfect time to make your business more efficient, reduce waste, and create an eco-friendly salon brand. Here are 8 tips to help you do it.

15 text message templates to help salons get booked this summer

by Jacob Mager on May 30, 2023

We’ve put together a list of the top 15 text message marketing templates you can use to keep your salon full of clients this summer.

Email marketing: how to send blast campaigns that get you booked

by Jacob Mager on May 24, 2023

We unpack three tips to help your messages get seen, get you even more bookings and sales from your blast marketing campaigns, and keep your salon full of happy clients, year round.

Ready, set, summer: your salon summer checklist

by Jacob Mager on May 19, 2023

Dive into our comprehensive checklist of the seven things you need to know to make summer a success for your business.

5 smart pricing tactics that will get you booked

by Jacob Mager on May 12, 2023

Fresha’s smart pricing features help you effortlessly fill empty calendar slots. Use these five tactics to set up effective off-peak pricing and last-minute offers.

6 ways to celebrate Pride Month with your clients and team

by Jacob Mager on May 5, 2023

Here’s how to plan for Pride Month ahead of time: from how to celebrate with your team and clients, to examples of Pride Month marketing and promotions you can run.

1 2 3 4 5