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Latest news on Fresha

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Medspa Marketing: How to Build a Strategy That Drives Bookings

by Iasmina Ionescu on August 6, 2026

Build a medical spa marketing strategy that drives bookings

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Salon Pricing: Knowing When to Raise Your Prices and How to Do It (Whilst Keeping Your Clients)

by Iasmina Ionescu on August 3, 2026

Learn how to raise your salon prices confidently: calculate the right increase, communicate it to clients, and retain them after you do

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How to Set Up an Online Booking System for Your Salon: A Step-by-Step Guide

by Iasmina Ionescu on July 29, 2026

Learn how to set up an online booking system for your salon with Fresha; covering profile setup, automated marketing, reviews, and client loyalty

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Marketing for Salons in 2026: The Ultimate Guide

by Iasmina Ionescu on July 24, 2026

Salon marketing in 2026 means more than posting on Instagram. This complete guide covers local SEO, social media, email, paid ads, loyalty and referrals, all in one place

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How to Keep Clients Coming Back: Salon Client Retention Strategies That Work

by Iasmina Ionescu on June 5, 2026

The most profitable salon clients are the ones who already know you. Here is how to keep them coming back, re-engage the ones who have gone quiet, and build a client base that grows itself

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MARKETING

How to Create a Killer Loyalty Program for Your Salon, Barbershop or Spa

by Iasmina Ionescu on June 1, 2026

In a competitive beauty and wellness industry, attracting new clients is only half the battle; keeping them coming back is where the real magic happens. A well-designed loyalty program can be the secret weapon your salon, spa, or wellness business needs to boost client retention, encourage repeat bookings, and grow revenue over time. In this guide, we’ll walk you through how to use Fresha's loyalty program to create a killer loyalty offering with smart strategies, real-world examples, and Fresha’s expert-backed tips to help you turn occasional visitors into lifelong regulars.

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Building Client Loyalty that Lasts: Insights from Fresha’s Expert Panel

by Fresha on October 13, 2025

Discover expert insights from Fresha’s live panel on how to build lasting client loyalty through trust, connection, and personalised experiences.

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Why Smart Tech is Key to Salon Survival

by Fresha on September 22, 2025

Discover why smart technology is essential for salon survival. From online booking to analytics, see how Fresha helps salons streamline operations, boost client retention, and thrive in a competitive market.

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Enhance Your Brand Through Social Media

by Fresha on September 10, 2025

Discover how social media shapes first impressions in the beauty and wellness industry. Learn tips to boost your brand online and see how Fresha helps turn likes into loyal clients with direct bookings, promotions, and insights.

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MARKETING

The Tangible Impact Marketing Has On Your Company’s Success

by Fresha on August 4, 2025

At Fresha, we’ve seen firsthand how powerful marketing can be in shaping, growing, and transforming a brand, so we’re here to help you market your brand successfully.

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MARKETING

Are You Charging Enough? The Pricing Mistake 68% of Hair Professionals Are Making

by Fresha on July 1, 2025

You opened your hair salon because you had a vision for real success and growth.  But, if you’re booked and busy yet not seeing the profit of back-to-back days, there’s a good chance you’re making the same mistake that 68% of hair professionals make: you’re not charging enough.

We understand that the potential of overcharging your clients and therefore losing them is daunting. However, the truth is, undervaluing yourself is often more damaging than raising your prices. It leads to burnout, blocks your growth, and results in difficulty in getting ahead.
 

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Fresha's Five Tips to Successful Upselling in Your Workspace

by Fresha on June 17, 2025

In the beauty and wellness industry, the difference between a good service and a great business often comes down to one powerful skill: upselling. But what does upselling actually look like in real salons, spas, and wellness spaces? Whether you're new to the idea or looking to refine your strategy, these insights offer valuable tips to help you boost revenue, increase client satisfaction, and grow your business with confidence.

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How you can book 100+ clients a month using Fresha's tools

by Fresha on January 29, 2025

With the demands of daily operations, finding time to focus on growing your client base can be a challenge. So how can you make the process easier while attracting new clients? Fresha, the all-in-one beauty and wellness booking platform, offers tools designed to help you grow your clientele effortlessly.

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7 Best Salon Scheduling Software for 2024

by Fresha on June 6, 2024

There is a digital revolution happening in the industry, and selecting the best salon software for your business is more important than ever before. Having the best booking system to supports your salon growth, as well as your day-to-day operations, will save you time and money.

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How to create and sell gift cards at your salon

by Jacob Mager on October 30, 2023

Learn all the ways gift cards can help you grow your salon, and how you can use your online booking platform to sell gift cards like a pro.

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Your salon’s name, in lights: the benefits of an online marketplace

by Jacob Mager on September 13, 2023

Here’s every reason why your salon needs an online marketplace profile to grow, plus recommendations to help you choose the right marketplace for your salon.

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Earn more, save time, and delight clients with the right salon POS system

by Jacob Mager on August 22, 2023

Find out how choosing the right salon POS system will let you keep more of what you earn, reduce no-shows, and offer a better client experience.

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How to get the most out of every day with salon scheduling software

by Jacob Mager on August 7, 2023

Your salon scheduling software is the key to making every day more rewarding. Here are five ways you can use it to get more done every day, with minimum effort.

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