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Why Fresha x HairCon is the Must-Attend Event for Hair Professionals

by Fresha on June 13, 2025

In the rapidly growing beauty and wellness industry, staying ahead doesn’t just mean mastering your craft but also your business skills. This is why attending Fresha’s panel at HairCon is essential if you’re a salon or spa professional looking to scale, streamline, and standout in this industry.

LIFESTYLE

Fresha Names the Top 10 Cities Leading the Global Zen and Wellness Movement in 2025

by Fresha on June 11, 2025

In honor of Global Wellness Day this Saturday, Fresha, the world’s leading marketplace for salons and spas, has revealed the Top 10 Cities Leading the Global Zen and Wellness Movement in 2025. In a world where hustle culture still dominates, these cities are redefining success by prioritizing personal care, mental wellbeing, and holistic health as essential parts of everyday life.

Fresha CEO William Zeqiri Takes the Stage at Money 20/20: Unlocking the Invisible Engine Behind SMB Success

by Fresha on June 10, 2025

This month, Fresha’s CEO and co-founder, William Zeqiri, took center stage at the Money 20/20 conference in Amsterdam, one of the world’s most influential events in fintech and payments. Speaking at a fireside chat with Joëlle Bønding, VP Global GTM Strategy of Adyen on “The Invisible Engine Behind SMB Success,” Zeqiri shared insights into how Fresha’s integrated payment solutions are empowering millions of small business owners across the globe.

MARKETING

How to create a killer loyalty program for your salon, barbershop or spa

by Fresha on May 6, 2025

In a competitive beauty and wellness industry, attracting new clients is only half the battle; keeping them coming back is where the real magic happens. A well-designed loyalty program can be the secret weapon your salon, spa, or wellness business needs to boost client retention, encourage repeat bookings, and grow revenue over time. In this guide, we’ll walk you through how to use Fresha's loyalty program to create a killer loyalty offering with smart strategies, real-world examples, and Fresha’s expert-backed tips to help you turn occasional visitors into lifelong regulars.

MARKETING

How to promote your 2025 Fresha Award

by Fresha on April 28, 2025

We’re thrilled to launch the 2025 Fresha Annual Awards, now bigger and more global than ever. Our prestigious “Best in Class” and “Highly Recommended” categories recognise top-performing beauty, wellness, and fitness businesses based on client reviews, performance, and dedication. Learn what’s new in this year’s awards and how we’re spotlighting excellence across the industry.

MARKETING

The World’s Most Beauty-Obsessed Cities, According to Fresha Data

by Fresha on April 28, 2025

As the beauty industry continues to boom worldwide, one question stands out: which cities are truly leading the charge when it comes to self-care and salon culture? According to the newly released Fresha beauty report, the answer is clearer than ever. From luxury facials in London to high-frequency hair appointments in Dubai, Fresha’s data-driven insights reveal the most beauty-obsessed cities of 2025. By analyzing millions of salon and spa bookings and spend per customer, this report uncovers fascinating shifts in global beauty trends.

Fresha invests in Yuv to revolutionize hair coloring with cutting-edge technology

by Fresha on October 21, 2024

London, 21 October 2024 – Fresha, the world's leading marketplace platform for beauty, wellness, and self-care, today announced a strategic investment and partnership with Yuv, a cutting-edge company specializing in AI-powered hair color technology. This collaboration sets the stage for Fresha to further cement its position as the go-to platform for salons and beauty professionals globally, offering unparalleled innovation and efficiency.

Fresha Awards 2023

by Fresha on March 1, 2024

At Fresha we love uplifting and recognising the businesses we’re partnered with. The ones that are delivering exceptional service for their clients, pushing their business to the next level and setting the standard for the industry. Our 2023 awards are a way to celebrate the businesses that stood out from the crowd.

Up Next: here’s what we’re launching soon.

by Fresha on February 23, 2024

From our most highly requested features like waitlists, to smaller changes that will supercharge your day to day. Fresha is about to get better than ever. Here’s a sneak peek at some of the features coming up in the next few months.

Supporting Ukraine 🇺🇦

Fresha, the #1 booking software for salons and spas, is committed to supporting those affected by the crisis in Ukraine.

We’ve moved! Fresha HQ moves to WeWork Waterloo, London

by Charlotte Thornalley on September 23, 2021

Fresha, the #1 booking software for salons and spas, moves its HQ to WeWork Waterloo, London.

Fresha_Nick_Miller_and_William Zeqiri.webp

General Atlantic lead $100m investment in Fresha's future

by Charlotte Thornalley on June 11, 2021

Nick Miller and William Zeqiri discuss the latest round of investment in Fresha, the #1 booking software for salons and spas.