Mother’s Day is already big business when it comes to salon and spa gift sales – so why should Father’s Day be any different? Men continue to become much more discerning and indulgent in their grooming and beauty choices. Of course, Father’s Day is great for barbershops and men’s grooming salons, but with the rise in men’s beauty treatments, salons, spas and other wellness businesses can benefit too.  

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This year Father’s Day falls on Sunday 19th June, so you still have plenty of time to launch a campaign to maximise appointments and sales through Fresha’s online appointment scheduling software.

Men’s gift ideas and trends to watch

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Gift buying for Dad, or a special man or father figure in your life can be a notoriously difficult task. It’s pretty much a given that they’ll receive socks, chocs and the usually array of go-to gifts. So, take this opportunity to encourage your clients to invest in a gift that will improve their health and wellness, or provide a much appreciated and unexpected grooming experience beyond their usual haircut, shave and beard trim.

Traditional treatments and experiences popular with men include facials, deep tissue or sports massage, saunas and steam rooms. However, the 2021 Mindbody Wellness Index uncovered some surprising trends in men’s wellness and grooming. It highlighted, for example, that 64% of men have increased their focus on health and wellness since the beginning of the pandemic. Naturally men want to feel fit and healthy, and they’re more likely to visit gyms and fitness studios than women. But thanks in part to reality TV shows such as Love Island, men are now increasingly interested in higher-value treatments such as hair removal, Botox and fillers.

Let’s look at how you can take your most popular treatments and market them for Father’s Day.

Create a tempting Father’s Day offer

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As the world’s #1 free appointment scheduling software, Fresha is packed with marketing features to help you boost sales and bookings. To set up a strong Father’s Day marketing campaign, these key features can help you tempt clients to book or buy the ultimate Father’s Day gift.

  • Package deals: Creating a package on Fresha is perfect as it enables you group a number of services and treatments to create greater value. This is an excellent way to introduce clients to new treatments, and of course they make a great gift! For barbershops, popular packages include ‘Dad and lad’ haircuts so fathers can get a fresh look alongside their child. 

  • Create product bundles and sell with Fresha Store: If your clients are looking for a great gift idea for Father’s Day, why not create a gifts package and sell them directly from your own ecommerce store? The Fresha Store feature enables you to quickly and easily set up an online store. This feature drives your sales online, which your clients’ can collect from your business or select from various delivery options.

  • Memberships: These are the gift that keeps on giving, and another means of combining products and services together. Creating memberships on Fresha is simple to do, and with this service you can set up a recurring payment from the client, so they pay in advance for treatments. Creating a membership for a loved one is a great idea and they’ll be sure to love you for it!

  • Vouchers – simple and effective: Creating and selling gift vouchers is a  more traditional means of gift-giving, but are still very much appreciated! Easily set up on Fresha, vouchers are ideal for clients who are unsure of what to buy, or for those who’d rather the recipient choose what to redeem their voucher against.

Promote your Father’s Day campaign

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Once you've created your Father’s Day promotions, it’s time to roll them out across your website and social media channels to maximise awareness. Encourage your fans and followers to like and share your offers by creating strong content to peak their interest.

And remember, attract existing clients with a marketing email or text message via the Fresha platform to notify them of your Father’s Day campaign. Our blast marketing tool is integrated into the platform which is the perfect way to let your clients know what they can book or buy for their loved ones. 

Get ahead of your Father’s Day marketing campaign with Fresha’s free appointment scheduling software.