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Salon time management: how to effortlessly reduce calendar gaps

by Jacob Mager on August 2, 2023

Unbooked gaps between appointments cost you potential bookings and earnings. Here’s how to effortlessly fill those gaps with our new online booking optimisation tool.

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According to Fresha data, everyone wants to be a Barbie girl

by Tara MacInnis on July 25, 2023

According to Fresha data, there's been a 508% year-on-year increase in the number of Barbie-inspired services offered by our partner salons, relative to that same timeframe in 2022.

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7 essential tips to elevate your salon’s customer service

by Jacob Mager on June 22, 2023

Here are the seven best tips you can use to elevate your customer service and keep clients coming back – whether they’re first-time visitors or long-term regulars.

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6 salon service list tips to get you more online bookings

by Jacob Mager on June 16, 2023

Take these six steps to revamp your service list and turn it into a tool that attracts clients, while keeping it engaging and easy to read.

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How to take great photos of your salon

by Jacob Mager on June 6, 2023

Salon photos are key to making a strong first impression online. Dive into our step-by-step guide and learn how to take great salon photos that convince clients to book.

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World Environment Day: your guide to salon sustainability

by Jacob Mager on June 5, 2023

World Environment Day is the perfect time to make your business more efficient, reduce waste, and create an eco-friendly salon brand. Here are 8 tips to help you do it.

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15 text message templates to help salons get booked this summer

by Jacob Mager on May 30, 2023

We’ve put together a list of the top 15 text message marketing templates you can use to keep your salon full of clients this summer.

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Email marketing: how to send blast campaigns that get you booked

by Jacob Mager on May 24, 2023

We unpack three tips to help your messages get seen, get you even more bookings and sales from your blast marketing campaigns, and keep your salon full of happy clients, year round.

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Ready, set, summer: your salon summer checklist

by Jacob Mager on May 19, 2023

Dive into our comprehensive checklist of the seven things you need to know to make summer a success for your business.

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5 smart pricing tactics that will get you booked

by Jacob Mager on May 12, 2023

Fresha’s smart pricing features help you effortlessly fill empty calendar slots. Use these five tactics to set up effective off-peak pricing and last-minute offers.

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6 ways to celebrate Pride Month with your clients and team

by Jacob Mager on May 5, 2023

Here’s how to plan for Pride Month ahead of time: from how to celebrate with your team and clients, to examples of Pride Month marketing and promotions you can run.

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5 ways to enhance client care with Fresha

by Fresha on April 27, 2023

We explore five of the best ways you can use Fresha features to refine client care and give clients a personal, engaging experience at your salon or spa.

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The ultimate salon promotion checklist

by Fresha on April 26, 2023

Promotions are a surefire way to get more clients and bookings for your salon. Here's everything you need to know to run a promotion, plus templates you can use to get started.

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6 tips to help you retain salon and spa staff

by Fresha on April 13, 2023

Job satisfaction is a huge factor in staff retention. Make sure your hair, beauty and wellness staff stay loyal to your business with these top tips.

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The common email marketing mistakes salons should avoid

by Fresha on March 30, 2023

We explore the most common email marketing mistakes beauty and wellness businesses should avoid to maximise their marketing success.

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How reporting can help you manage your salon business

by Fresha on March 28, 2023

Learn how to effectively manage your salon with reporting tools. Discover the benefits of tracking key metrics and making informed decisions to grow your business.

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7 email marketing strategies to boost sales

by Fresha on March 27, 2023

Email marketing is a powerful tool for salons, barbershops and spas to connect with their clients and boost sales. We unpack 7 ways to use it to supercharge your sales.

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How to run the perfect flash sale this spring

by Jacob Mager on March 24, 2023

Flash sales are one of the best ways to boost sales while attracting new clients. Let’s dive into the five best practices that’ll help you run one this spring.

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