by Sophie Vongkhamsao on Jul 19, 2022
No matter how big or small your team, navigating staff holidays can be a minefield, especially in the busy summer season. Managing staff schedules effectively will ensure you have consistent cover, while avoiding issues such as double holiday bookings and lost business due to staff shortages.
by Emily May on Jul 11, 2022
Here comes the summer sun, and with it comes the start of a busy summer season for beauty therapists, hairdressers and barbers everywhere. Despite the natural rise in demand for hair and beauty services and treatments, it’s also a perfect time to maximise opportunities and reach your business potential.
by Emily May on Jul 5, 2022
Planning a successful email marketing campaign can be a challenge for any business owner, especially if you feel more comfortable communicating with your clients face to face. With Fresha’s free salon and spa appointment scheduling software, you don’t need to overthink your marketing strategy or wrap your head around any expensive or complex delivery systems.
by Emily May on Jul 1, 2022
Whatever the size of your business, day-to-day management and admin tasks can take their toll on you, as the salon owner, and on your staff. Finding the time to keep up with your diary, the admin and promotional tasks involved with running your business can be overwhelming - especially when you want to focus your passion for delivering exceptional hair and beauty services.
by Emily May on Jun 21, 2022
Communicating with your clients is an essential part of delivering a great service experience. Although there’s nothing quite like face-to-face interactions, technology plays a vital role in the nurturing process. Doing it well, and frequently, helps to build and strengthen a real connection between you and your clients.
by Emily May on Jun 16, 2022
Men’s Health Week on 13th-19th June is the perfect time to reach out to your male clients to raise awareness of issues relating to men’s health and wellbeing, and to put a spotlight on your men’s grooming, beauty and well-being services.
by Emily May on Jun 14, 2022
Wedding season is well underway, and now is the time for your beauty and wellness business to make some gains by enticing bridal parties to come to you for all things pre-wedding and wedding prep. Here is a selection of ideas to help your beauty, spa or wellness business attract more brides and grooms to maximise profits this summer. Pass the confetti!
by Emily May on Jun 9, 2022
Mother’s Day is already big business when it comes to salon and spa gift sales – so why should Father’s Day be any different? Men continue to become much more discerning and indulgent in their grooming and beauty choices. Of course, Father’s Day is great for barbershops and men’s grooming salons, but with the rise in men’s beauty treatments, salons, spas and other wellness businesses can benefit too.
by Emily May on Jun 5, 2022
World Environment Day is celebrated every year on June 5, and this year its theme focuses on “Beating Plastic Pollution.” Led by the United Nations, this event aims to raise awareness and generate action on pressing environmental issues.
by Emily May on May 20, 2022
As we officially enter wedding season, let’s take a look at some ways your salon or barbershop can prepare for those wedding bells. Do you know how to boost your bridal hair services? Do you offer packages that appeal to the whole wedding party, while also being inclusive of same-sex weddings and men's grooming?
by Emily May on May 18, 2022
Once you’ve set up your Fresha Store and you’re ready to sell your products online, what next?