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by Emily May on May 12, 2022

BUSINESS TIPS

5 ways our deposits feature can help your business

Losing income due to no-shows and late cancellations is not only frustrating for hair, beauty and wellness professionals, but it’s also very costly to your business. We’ve addressed this issue head-on for our partners with no-show and late cancellation protection, and more recently with our new deposits feature.

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by Emily May on May 6, 2022

BUSINESS TIPS

Bright ideas for Sun Awareness Week

This year Sun Awareness Week runs from 2-8 May 2022. Created by the British Association of Dermatologists, the campaign aims to raise awareness of the importance of sun protection against skin cancer. BAD also hopes that the campaign will make people aware of the dangers associated with excessive tanning. They want to discourage using sunbeds and teach people how to spot the signs of skin cancer to increase the chance of early diagnosis. 

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by Emily May on Apr 28, 2022

BUSINESS TIPS

Boost birthday sales with Fresha's Auto campaigns

It’s a really nice touch to treat clients to a discount on their birthday – and you’ll be surprised to discover how easy it is to do this with our online appointment scheduling software for hair salons, men’s grooming, beauty salons and spas. 

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by Emily May on Apr 25, 2022

BUSINESS TIPS

Add value to your client experience with blast marketing campaigns

When it comes to marketing, many hair, beauty and wellness businesses focus on discounts, promotions and offers, but this doesn’t always need to be the case. A ‘soft sell’ approach can be just as effective at generating online bookings and sales.

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by Emily May on Apr 20, 2022

BUSINESS TIPS

How to protect your business against the energy crisis

As the hair, beauty and wellness industry faces a huge rise in energy costs, how can you limit the impact on your salon or spa business? In normal circumstances, you’d shop around to find a better deal with an alternative gas and/or electricity provider, but with energy markets being so volatile, switching now could actually cost you more.

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by Emily May on Apr 11, 2022

BUSINESS TIPS

3 ways to boost your Easter sales

Now is the perfect time to launch campaigns and boost your sales ahead of the Easter Weekend (15-17 April). Easter represents a time of new beginnings, so your clients will be thinking about revitalising their hair and beauty routines and welcoming in the new season with a fresh new look. 

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by Charlotte Thornalley on Apr 5, 2022

BUSINESS TIPS

5 top tips to help you promote to clients without them feeling 'sold' to

If a hard sell feels uncomfortable for you and your staff – just imagine how your clients feel about it. Aggressive sales tactics can damage your reputation and scare clients away – so why take the risk when customer retention is so important to the success of your business?

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by Charlotte Thornalley on Mar 29, 2022

BUSINESS TIPS

Put a spring in your business step with these hair and beauty trends to boost seasonal sales

With the arrival of a new season comes a new marketing opportunity. Lighter and brighter days are coming, so this is the ideal time to make Spring 2022 hair and beauty trends work for your business.

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by Charlotte Thornalley on Mar 22, 2022

BUSINESS TIPS

How to win clients back into your salon without running discounts

When you need to attract new clients or win clients back into the salon, is your first thought always to focus on which discount or promotion you should run?

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by Charlotte Thornalley on Mar 19, 2022

BUSINESS TIPS

5 top tips to maximise your Mother's Day marketing

Mother’s Day is just days away – so it’s time to launch your Mother’s Day marketing campaign. In addition to more traditional gifts such as flowers, chocolates, and meals out, hair beauty and spa treatments rank highly when it comes to the most popular Mother’s Day gifts. This makes Mother’s Day a great way to increase bookings and retail spending in your salon or spa, so don’t miss out.

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by Charlotte Thornalley on Mar 17, 2022

BUSINESS TIPS

7 ways to spot and take advantage of opportunities using Fresha reports

Can you remember that feeling when you first decided you wanted to be your own hair and beauty boss? Wasn’t it exciting thinking about the values that would make you stand out from your competitors; visualising your branding and décor; and picturing that constant stream of clients - not to mention the dream of getting to live your passion each and every day?

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by Charlotte Thornalley on Mar 15, 2022

BUSINESS TIPS

How to protect your business against no-shows and late cancellations

No-shows and late cancellations are not only frustrating and disappointing, but the loss of income is also a real threat to your businesses.