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MARKETING

Why email marketing is essential for beauty and wellness businesses

by Fresha on March 22, 2023

We unpack what email marketing can do for beauty and wellness businesses, its key benefits, and offer tips for creating effective campaigns.

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5 ideas for salons to make the most of World Health Day

by Jacob Mager on March 20, 2023

World Health Day is the perfect time to showcase your services, promote health and wellness to your clients, and contribute to an important global cause.

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How to make the most of the spring rush

by Jacob Mager on March 16, 2023

With people eager to reinvent themselves, spring has the potential to be one of your most successful seasons. Here’s how you can prepare your business to make the most of it.

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8 ways to take salon client care to the next level

by Fresha on March 16, 2023

Creating a welcoming environment, tailoring each service, and making sure clients leave feeling relaxed and happy are key. Discover eight tips to help take your client care to the next level, from how to communicate effectively to timeliness, personalisation and much more.

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How to choose the right salon software for your business

by Fresha on March 13, 2023

Discover the advantages of using salon software and learn about the crucial factors to consider when choosing a salon software to suit your business needs.

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MARKETING

The ultimate guide to salon promotions

by Fresha on March 7, 2023

The best salon promotion ideas, the main reasons why you should consider running one, and a step-by-step guide on how to create a successful promotion for your salon.

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7 Mother's Day marketing ideas for salons and spas

by Jacob Mager on February 24, 2023

From rewarding loyal clients with promotions to attracting new bookers with social media campaigns, we unpack 7 key Mother's Day marketing campaign ideas for salons and spas.

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The 6 best ways to celebrate International Women’s Day with your clients and team

by Jacob Mager on February 22, 2023

From treatment packages to promotions, we unpack the 6 best ways to celebrate this International Women’s Day with your clients and team. Read the blog post now.

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12 Facebook review best practices for salon owners

by Jacob Mager on February 17, 2023

If you want your salon to stand out, you need plenty of positive Facebook reviews. Here's how to get them, plus how to use them to win new customers and build relationships with regulars.

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How to get more Google reviews for your salon in 2023

by Jacob Mager on February 6, 2023

Collecting Google reviews for your business is one of the easiest, most effective ways to build your online presence. Here's how to do it.

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MARKETING

The 10 best Valentine's Day marketing ideas for salons

by Jacob Mager on January 26, 2023

Valentine’s Day is one of the most profitable times of the year for beauty and wellness. Make the most of it with these promotion ideas and marketing tips.

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10 tips to make 2023 your best year yet

by Jacob Mager on January 2, 2023

It’s the perfect time to plan how you’ll boss your business in 2023. Use these 10 tips to win more clients, hit your goals and grow your business.

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How to boss Black Friday

by Kate Lovell on November 21, 2022

Wherever you are in the world, here's our step-by-step guide to turning Black Friday weekend into a win.

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Why you need an online booking calendar

by Kate Lovell on November 17, 2022

Here's every reason you need an online booking calendar, including work-life balance, financial peace of mind, and getting more clients through the door.

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How to send the best promotional texts this Black Friday

by Emily May on November 10, 2022

Send effective promotional text offers for Black Friday with Fresha, the #1 software for salons, barbershops and spas.

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Going Green: why sustainability matters and how it can help your business

by Kate Lovell on October 29, 2022

Here’s why you should go green, plus practical steps you can take to minimise your salon’s carbon footprint, reduce overheads, and help the planet.

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5 ways to get your clients’ attention

by Kate Lovell on October 6, 2022

Here are five ways you can create and market eye-catching content that grabs your clients’ attention.

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Your two-step National Hair Day marketing plan

by Kate Lovell on September 29, 2022

From beards and braids to bobs and blow drys, go loud and proud with these National Hair Day marketing ideas in two easy steps.

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