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by Charlotte Thornalley on Sep 8, 2021


10 simple steps to prepare your business for reopening

If (like us) you've been keeping a close eye on when the latest Australian lockdown restrictions will be coming to an end, some of you are likely to be as excited as we are - 'Freedom day' is nearly upon us 🙌.

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by Charlotte Thornalley on Sep 2, 2021


From pen and paper to salon software: how making the switch could benefit your business

The day-to-day responsibilities of running a successful salon or spa can often feel like a bit of a juggling act. In an age where a growing number of clients expect to be able to book services online in an instant, traditional pen and paper just doesn’t cut it anymore. Making the switch to salon software can seem like a bold move, but when you pick the right one, it can be a game-changing investment for your business! 

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by Charlotte Thornalley on Aug 26, 2021


How to get more reviews and boost your credibility online

Your clients are the most important weapon in your arsenal when it comes to promoting your business. In fact, about 95% of customers read reviews before making a purchase online (Spiegel). Delivering credible first-hand accounts of the services they have received, reviews are quickly replacing the traditional word-of-mouth for salons and spas. 


by Charlotte Thornalley on Aug 18, 2021


Supporting our Australian Partners through lockdown

It's been a difficult year for many businesses in the beauty and wellness industry and while recent lockdown restrictions have forced many businesses in Australia to close their doors once more, we remain optimistic that the industry will bounce back like never before!


by Charlotte Thornalley on Aug 12, 2021


Fresha’s guide to taking beautifully shot photos of your products

The perceived quality of your services and the trustworthiness of your brand are often judged based on how you present yourself across all of your customer-facing touchpoints. This same brand recognition applies to your e-commerce store, and can often determine the likelihood of a customer making a purchase from you instead of one of your competitors. 


by Charlotte Thornalley on Jul 6, 2021


5 tips for expanding your client base this summer

With summer back in full swing and the holiday season (hopefully 🤞) back on track, it’s a great time to capitalise on clients looking for their pre-holiday pamper fix. Capturing the attention of new clients in your area can be tricky, and finding new and exciting ways to make sure they pick you over one of your competitors can be time-consuming.

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by Charlotte Thornalley on Jul 2, 2021


How to grow your sales and boost your online presence with social media

With over 3.5 billion users (45% of the population!) and an average of 3 hours per day spent scrolling through stories and feeds, social media has revolutionised the way we live our lives. From the way we get our news to the way we interact with the people and brands we love, the power of social media is undeniable and it’s here to stay.


by Charlotte Thornalley on May 3, 2021


5 tips for updating your service list and attracting new clients along the way

Millions of bookings for beauty and wellness treatments are made online every month, and the quality and variety of your service list can be the difference between a potential client booking with you or one of your competitors.