Planning a successful email marketing campaign can be a challenge for any business owner, especially if you feel more comfortable communicating with your clients face to face. With Fresha’s free salon and spa appointment scheduling software, you don’t need to overthink your marketing strategy or wrap your head around any expensive or complex delivery systems.
Fresha’s marketing tools include everything you need to send powerful marketing messages directly to your existing clients. Make the most of these tools with these 7 simple techniques to make email marketing work to your advantage.
Experts say that it takes just 3 seconds to form your opinion of someone, and subject lines are no different. When your email hits inboxes, subject lines will affect how likely your clients are to open or delete it.
A strong subject line should give your clients a good reason to open your email and read the contents. Our top tips? Keep it short, be specific, and use emojis and exclamation marks sparingly. Mailchimp's Subject Line Helper is a great free resource to try if you get stuck.
Alternatively, you could use a discount code or link your promotion to a specific page on your website. However, make sure to use a unique link so that you can accurately track the campaign's success.
Reports are vital as they’ll help you focus on more successful campaigns and over time your marketing will just get more and more effective. Remember, marketing must be an ongoing part of your business, not a one-off or an occasional activity.
You can set these triggers to send welcome emails, birthday offers, rewards or even entice non-returning customers back. Although the system is automated, you are still in total control. Personalise the messages to suit your business and start, stop or pause the campaigns at any time.
Sometimes the oldies are goldies, so there’s no need to come up with new and exciting offers all the time. If you’ve previously sent out a marketing email that had a great response, then don’t be scared of reusing it, as long as the content isn’t too topical or time-sensitive. Refresh the message if you need to with a new subject line, discount code and offer expiry date. Otherwise, it’s good to go.
Do include professional tips and advice in your emails (i.e. skincare tips for summer or best deep conditioning treatments for dry hair) and share your latest news too. Have you introduced new treatments? Or perhaps a new retail range? Then it’s time to let everyone know about it.
Fresha’s appointment scheduling software is free for hair and beauty professionals at fresha.com/for-business