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How to create a killer loyalty program for your salon, barbershop or spa

by Fresha on May 6, 2025

In a competitive beauty and wellness industry, attracting new clients is only half the battle; keeping them coming back is where the real magic happens. A well-designed loyalty program can be the secret weapon your salon, spa, or wellness business needs to boost client retention, encourage repeat bookings, and grow revenue over time. In this guide, we’ll walk you through how to use Fresha's loyalty program to create a killer loyalty offering with smart strategies, real-world examples, and Fresha’s expert-backed tips to help you turn occasional visitors into lifelong regulars.

New year, new features to take your business to the next level 🚀

by Fresha on December 20, 2024

Here’s a sneak peek at some major new features coming to you in 2025. The team at Fresha are hard at work on exciting new updates with many launches happening in the first few months of the new year.

Up Next: here’s what we’re launching soon.

by Fresha on February 23, 2024

From our most highly requested features like waitlists, to smaller changes that will supercharge your day to day. Fresha is about to get better than ever. Here’s a sneak peek at some of the features coming up in the next few months.

Your salon’s name, in lights: the benefits of an online marketplace

by Jacob Mager on September 13, 2023

Here’s every reason why your salon needs an online marketplace profile to grow, plus recommendations to help you choose the right marketplace for your salon.

Salon time management: how to effortlessly reduce calendar gaps

by Jacob Mager on August 2, 2023

Unbooked gaps between appointments cost you potential bookings and earnings. Here’s how to effortlessly fill those gaps with our new online booking optimisation tool.

Email marketing: how to send blast campaigns that get you booked

by Jacob Mager on May 24, 2023

We unpack three tips to help your messages get seen, get you even more bookings and sales from your blast marketing campaigns, and keep your salon full of happy clients, year round.

5 smart pricing tactics that will get you booked

by Jacob Mager on May 12, 2023

Fresha’s smart pricing features help you effortlessly fill empty calendar slots. Use these five tactics to set up effective off-peak pricing and last-minute offers.

Easy ways to manage multiple business locations with Fresha

by Emily May on January 6, 2023

Whether you’re opening another location in your neighbourhood or creating a nationwide franchise, here’s how you can make it easy with Fresha.

Easily import all your clients to Fresha

by Emily May on December 6, 2022

Find out about our improved client import feature on Fresha, the #1 booking software for salons and spas.

New ways for your clients to pay with Fresha: Apple Pay and QR codes

by Emily May on November 2, 2022

Introducing Apple Pay and QR codes for your clients to easily pay or leave a tip, with no sign-up required, on Fresha, the #1 software for salons and spas.

How do I run effective promotions with Fresha?

by Emily May on October 25, 2022

Fresha's new promotion tool allows you to create flexible offers and share discount codes with your clients. Here are Fresha's top tips for running a successful deal.

Get rewarded for recommending Fresha

by Emily May on September 28, 2022

You can now earn credits by inviting your friends via our new referral program at Fresha, the #1 subscription-free software for salons and spas.

Updates to your client text messages - Fresha has you covered

by Mehdi Punjwani on August 10, 2022

You can now set up automated text messaged to send to your clients when you set your salon up with Fresha, the #1 subscription-free software for beauty and wellness.

What's new at Fresha?

by Emily May on July 27, 2022

June and July feature updates from Fresha, the #1 booking software for beauty and wellness.

May's new feature round-up

by Emily May on May 31, 2022

A roundup of May's best features released on Fresha, the #1 booking software for salons and spas.

7 top tips to boost your income with Fresha Store

by Emily May on May 18, 2022

Fresha is the best scheduling software for hair and beauty businesses – and now you can set up an online shop with Fresha Store to boost your salon or spa income with retail sales. Here’s 7 top tips to help you promote your Fresha Store.

Introducing our new low stock notification feature

by Emily May on May 3, 2022

Fresha’s low stock notifications feature – discover the benefits of a stock management system and how it can help you manage retail sales in your spa or salon.

What’s new at Fresha? Read our latest feature roundup 🚀

by Emily May on April 12, 2022

A roundup of the 5 best features released so far in 2022 on Fresha, the #1 booking software for salons and spas.

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