Latest news on Fresha
How to create a killer loyalty program for your salon, barbershop or spa
by Fresha on May 6, 2025
In a competitive beauty and wellness industry, attracting new clients is only half the battle; keeping them coming back is where the real magic happens. A well-designed loyalty program can be the secret weapon your salon, spa, or wellness business needs to boost client retention, encourage repeat bookings, and grow revenue over time. In this guide, we’ll walk you through how to use Fresha's loyalty program to create a killer loyalty offering with smart strategies, real-world examples, and Fresha’s expert-backed tips to help you turn occasional visitors into lifelong regulars.
Spotted! Fresha Takes Over London’s Buses, and Tubes with Bold Out-of-Home Campaign
It’s official - Fresha is taking over London! From buses and taxis to iconic tube stations, Fresha’s bold new out-of-home (OOH) campaign is splashing across the city’s most popular spots, bringing our brand visibility to new heights. This innovative marketing push marks a significant step in Fresha’s journey to connect with even more beauty professionals and clients across the UK. In this post, we’ll dive into how this exciting campaign is shaking up the streets of London and how out-of-home advertising is becoming an essential tool for beauty brands looking to make a big impact.
The World’s Most Beauty-Obsessed Cities, According to Fresha Data
by Fresha on April 28, 2025
As the beauty industry continues to boom worldwide, one question stands out: which cities are truly leading the charge when it comes to self-care and salon culture? According to the newly released Fresha beauty report, the answer is clearer than ever. From luxury facials in London to high-frequency hair appointments in Dubai, Fresha’s data-driven insights reveal the most beauty-obsessed cities of 2025. By analyzing millions of salon and spa bookings and spend per customer, this report uncovers fascinating shifts in global beauty trends.
How to promote your 2025 Fresha Award
by Fresha on April 28, 2025
We’re thrilled to launch the 2025 Fresha Annual Awards, now bigger and more global than ever. Our prestigious “Best in Class” and “Highly Recommended” categories recognise top-performing beauty, wellness, and fitness businesses based on client reviews, performance, and dedication. Learn what’s new in this year’s awards and how we’re spotlighting excellence across the industry.
How you can book 100+ clients a month using Fresha's tools
by Fresha on January 29, 2025
With the demands of daily operations, finding time to focus on growing your client base can be a challenge. So how can you make the process easier while attracting new clients? Fresha, the all-in-one beauty and wellness booking platform, offers tools designed to help you grow your clientele effortlessly.
Fresha invests in Yuv to revolutionize hair coloring with cutting-edge technology
by Fresha on October 21, 2024
London, 21 October 2024 – Fresha, the world's leading marketplace platform for beauty, wellness, and self-care, today announced a strategic investment and partnership with Yuv, a cutting-edge company specializing in AI-powered hair color technology. This collaboration sets the stage for Fresha to further cement its position as the go-to platform for salons and beauty professionals globally, offering unparalleled innovation and efficiency.
Meet the Partners: Why The Whitening Clinic chose Fresha as the software to run their business
by Fresha on June 21, 2024
In the suburbs of Waverley in New South Wales, Australia, sits The Whitening Clinic. The owner, Alissa Brandtman, has been using Fresha since she opened her clinic, and has grown her business with it since.
7 Best Salon Scheduling Software for 2024
by Fresha on June 6, 2024
There is a digital revolution happening in the industry, and selecting the best salon software for your business is more important than ever before. Having the best booking system to supports your salon growth, as well as your day-to-day operations, will save you time and money.
Danny Smith on managing three BarberSmiths studios across London
by Fresha on May 10, 2024
Meet Danny, founder of the London-based barbershop, BarberSmiths. Danny opened his first studio in Angel, North London, with the aim to create a traditional barbershop, with a warm atmosphere and highly skilled barbers, all at an affordable price.