Latest news on Fresha

London, United Kingdom – Fresha, the world’s leading AI-powered booking platform for beauty and wellness, today announces the launch of Professional Profiles, a market-defining Marketplace update and one of the most significant advancements in how discovery and booking operate across the global beauty, wellness and selfcare industry. Designed to bring individual professionals to the forefront of the booking experience, the feature connects the consumer to the professional at a level not previously available at scale, transforming how clients discover, evaluate, and choose who they book with, while evolving Fresha into a true marketplace for talent. Traditionally, booking platforms have centred discovery around venues, but now, with Fresha, users can also search by professional - a new way to discover talent designed to drive revenue for businesses while improving the user experience. 

We’re excited to announce that Fresha has signed a five-year agreement as Premier Partner of HairCon, hosted in Manchester. This major long-term partnership reflects the future of the UK hair and beauty industry.



HairCon has become one of the most important events in the calendar year, bringing together salon owners, stylists, educators and brands to connect, learn and celebrate what’s next. For Fresha, headlining HairCon over the next five years is about more than just showing up; it’s about continuing to support the industry as it modernises.

“From day one, HairCon has been about doing things differently and building something that genuinely serves the industry, so partnering with Fresha feels like a natural alignment,” says Michael Dynan, Co-Founder of The Assembly and Event Director, HairCon.

“The brand is bold, forward- thinking, and deeply invested in the success of hair and barbering professionals. Together, we are creating a platform that brings the industry together for two unmissable days of creativity, commerce and connections. At its heart, HairCon powered by Fresha is about people; celebrating talent, creating space for voices to be heard and giving businesses the inspiration and support they need to thrive.”

Today, Fresha supports tens of thousands of hair, beauty and wellness businesses across the UK, powering the operational infrastructure behind everyday essentials like bookings, payments, staffing and customer management. What used to be handled through paper diaries, walk-ins and manual admin is now increasingly run through connected digital tools, and for many businesses in the beauty and wellness sectors, software has become a core part of day-to-day success.

“HairCon is a flagship event for the global hair and beauty industry, and Fresha is proud to be its Premier Partner. This partnership reflects Fresha’s role as the leading booking and business platform for self-care beauty and wellness, trusted by hundreds of thousands of salons worldwide. Together, we’re committed to driving innovation, growth, and long-term success for hair professionals in the UK and across the global industry,” says William Zeqiri, Founder and CEO of Fresha.

Why SaaS is such a powerful partner for salons

Hair and beauty might not always be seen as a “tech” industry, but it’s quietly become one of the most SaaS-reliant sectors in the UK. Not through disruption or hype, but through steady adoption of practical tools that help businesses save time, reduce admin, and operate more professionally.

Whether it’s a single chair or a multi-location brand,  SaaS has become the backbone that enables them to stay organised and fully booked, manage teams and schedules with ease, deliver smoother client experiences, and grow seamlessly in such a fast-changing industry.

By committing to a long-term presence at HairCon, Fresha is aligning itself with where the industry truly gathers and evolves, and reinforcing our long-term commitment to the community at every level.

We can’t wait to headline HairCon for the next five years and to help more businesses thrive with the tools they need to run smarter, grow stronger and stay connected to the industry they love.

Come and visit us at HairCon 2026. We can’t wait to see you!

haircon.co.uk

London, United Kingdom – Fresha, the top-rated AI-powered booking platform for beauty and wellness, is accelerating its global expansion through a series of landmark, multi-year strategic partnerships and events on a global scale. Fresha is positioning itself as the definitive operating system and partner for the selfcare community by moving beyond software to become the primary technological backbone and infrastructure for the world’s most influential hair and selfcare environments.