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BUSINESS TIPS

The common email marketing mistakes salons should avoid

by Fresha Team on March 30, 2023

We explore the most common email marketing mistakes beauty and wellness businesses should avoid to maximise their marketing success.

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BUSINESS TIPS

7 email marketing strategies to boost sales

by Fresha Team on March 27, 2023

Email marketing is a powerful tool for salons, barbershops and spas to connect with their clients and boost sales. We unpack 7 ways to use it to supercharge your sales.

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BUSINESS TIPS

How to run the perfect flash sale this spring

by Jacob Mager on March 24, 2023

Flash sales are one of the best ways to boost sales while attracting new clients. Let’s dive into the five best practices that’ll help you run one this spring.

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CASE STUDIES

Female founder spotlight: Ella Hodgkinson, owner of A Touch of Tranquility

by Fresha Team on March 23, 2023

Ella Hodgkinson, owner of A Touch of Tranquility, shares how she uses Fresha to grow her studio and give clients an experience that keeps them coming back.

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BUSINESS TIPS MARKETING

Why email marketing is essential for beauty and wellness businesses

by Fresha Team on March 22, 2023

We unpack what email marketing can do for beauty and wellness businesses, its key benefits, and offer tips for creating effective campaigns.

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BUSINESS TIPS

How to make the most of the spring rush

by Jacob Mager on March 16, 2023

With people eager to reinvent themselves, spring has the potential to be one of your most successful seasons. Here’s how you can prepare your business to make the most of it.

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CASE STUDIES

Female founder spotlight: Kerry Hutson, owner of Skiin Laser Clinic

by Jacob Mager on March 15, 2023

Kerry Huston, founder of Skiin Laser Clinic reveals how she uses Fresha to cultivate her clinic’s reputation and free up time, plus how to build a loyal client base.

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CASE STUDIES

Female founder spotlight: Sasha Trutneva, owner of Tru Nail Art

by Jacob Mager on March 8, 2023

Sasha Trutneva, founder of Tru Nail Art shares advice on how to stand out from the competition, and how small businesses like hers can use Fresha to drive their growth.

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MARKETING BUSINESS TIPS

The ultimate guide to salon promotions

by Fresha Team on March 7, 2023

The best salon promotion ideas, the main reasons why you should consider running one, and a step-by-step guide on how to create a successful promotion for your salon.

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BUSINESS TIPS

4 simple salon client retention strategies

by Kate Lovell on March 3, 2023

Client retention is key to sustaining a reliable stream of revenue and growing your business. Use these salon client retention strategies to keep clients coming back.

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BUSINESS TIPS

7 Mother's Day marketing ideas for salons and spas

by Jacob Mager on February 24, 2023

From rewarding loyal clients with promotions to attracting new bookers with social media campaigns, we unpack 7 key Mother's Day marketing campaign ideas for salons and spas.

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CASE STUDIES

10 questions with the founder of the UK’s biggest barber chain

by Jacob Mager on February 23, 2023

Darran Gould, founder of Gould Barbers shares how Fresha plays a key role in managing his business, plus crucial advice for every barbershop owner.