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Fresha

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7 email marketing strategies to boost sales

by Fresha on March 27, 2023

Email marketing is a powerful tool for salons, barbershops and spas to connect with their clients and boost sales. We unpack 7 ways to use it to supercharge your sales.

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MARKETING

Why email marketing is essential for beauty and wellness businesses

by Fresha on March 22, 2023

We unpack what email marketing can do for beauty and wellness businesses, its key benefits, and offer tips for creating effective campaigns.

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The common email marketing mistakes salons should avoid

by Fresha on March 30, 2023

We explore the most common email marketing mistakes beauty and wellness businesses should avoid to maximise their marketing success.

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MARKETING

The ultimate guide to salon promotions

by Fresha on March 7, 2023

The best salon promotion ideas, the main reasons why you should consider running one, and a step-by-step guide on how to create a successful promotion for your salon.

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8 ways to take salon client care to the next level

by Fresha on March 16, 2023

Creating a welcoming environment, tailoring each service, and making sure clients leave feeling relaxed and happy are key. Discover eight tips to help take your client care to the next level, from how to communicate effectively to timeliness, personalisation and much more.

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How to choose the right salon software for your business

by Fresha on March 13, 2023

Discover the advantages of using salon software and learn about the crucial factors to consider when choosing a salon software to suit your business needs.

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How reporting can help you manage your salon business

by Fresha on March 28, 2023

Learn how to effectively manage your salon with reporting tools. Discover the benefits of tracking key metrics and making informed decisions to grow your business.

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6 tips to help you retain salon and spa staff

by Fresha on April 13, 2023

Job satisfaction is a huge factor in staff retention. Make sure your hair, beauty and wellness staff stay loyal to your business with these top tips.

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How OFF-CUT became South London’s go-to barbershop for stylish cuts

by Fresha on April 21, 2023

Harry Dye, manager of Off-Cut’s Camberwell venue, shares insider tips on how to run a barbershop like clockwork using Fresha, and what barbershop owners can do to reliably grow their client base.

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The ultimate salon promotion checklist

by Fresha on April 26, 2023

Promotions are a surefire way to get more clients and bookings for your salon. Here's everything you need to know to run a promotion, plus templates you can use to get started.

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Lessons from 10 years of salon success with the founder of Henderson & Co

by Fresha on April 28, 2023

Find out how Kellie Henderson turned her salon into a go-to destination for hair care in Cardiff, and how switching to Fresha helped to make it all happen.

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5 ways to enhance client care with Fresha

by Fresha on April 27, 2023

We explore five of the best ways you can use Fresha features to refine client care and give clients a personal, engaging experience at your salon or spa.

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We chat with Louis Welsh, founder of one of Cardiff’s most iconic barbershops

by Fresha on May 11, 2023

Louis Welsh, founder of Gents of Brooklyn, shares his top tips on growing a successful barbershop, how to stand out from the competition, and how business owners can use Fresha to both win clients and empower staff.

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Q&A with Decadence Salon: the strategies behind 10 years of success

by Fresha on May 18, 2023

Simon Finer, co-owner of Decadence Hair and Beauty, shares valuable tips from his firsthand experience as a salon owner and how Fresha has played an important role in his salon’s success.

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Catching up with Pattern+Matter, Birmingham’s most eco-friendly hair salon

by Fresha on May 26, 2023

Dive into our Q&A with Pattern+Matter founder, Anthony Pytlinski, for the full story on how he successfully launched and grew his environmentally-friendly hair salon; and what Fresha features he used to do it.

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BLACC + BLOND on growing one of the UK’s first gender and carbon-neutral salons

by Fresha on June 1, 2023

Discover how BLACC + BLOND achieved their goal of becoming one the UK’s first gender and carbon-neutral hair salons.

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LS Studio Hair's founder reveals how salons can stand out in crowded markets

by Fresha on June 13, 2023

Lukasz Szejka, founder of LS Studio Hair salon in Bristol shares how he uses customer service and sustainability to stand out and win clients – and how Fresha helps him to do it.

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How @66 Hair and Lifestyle uses Fresha to win clients, get booked, and grow

by Fresha on June 23, 2023

Glasgow-based @66 Hair and Lifestyle is an inclusive, vegan hair salon, built to be a safe space where clients can  express their creative selves. Find out how they use Fresha to grow the business.

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Citryne Rose’s founder shares how salons can fill their calendar in a competitive market

by Fresha on July 27, 2023

Julie Dastine, founder of Citryne Rose, stands out Here’s how she’s using Fresha’s features to help her business and her team grow

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Up Next: here’s what we’re launching soon.

by Fresha on February 23, 2024

From our most highly requested features like waitlists, to smaller changes that will supercharge your day to day. Fresha is about to get better than ever. Here’s a sneak peek at some of the features coming up in the next few months.

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Fresha Awards 2023

by Fresha on March 1, 2024

At Fresha we love uplifting and recognising the businesses we’re partnered with. The ones that are delivering exceptional service for their clients, pushing their business to the next level and setting the standard for the industry. Our 2023 awards are a way to celebrate the businesses that stood out from the crowd.

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Becoming the ace of fades with Fresha

by Fresha on March 6, 2024

Based in Melbourne, the idea for Aces first came to Declan Seca when he started cutting his schoolmates’ hair at 15 years old. Declan opened Aces in 2018 after spotting a space in the Melbourne market.

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International Women’s Day 2024

by Fresha on March 8, 2024

For International Women’s Day we want to celebrate the ways our female partners are pushing the boundaries in the industry and making changes to their communities. So what better way to celebrate them than to get to know our women-owned businesses.

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Growing a hair haven in New York with Art Room Hair

by Fresha on March 27, 2024

Nestled away in Astoria, New York is Art Room Hair, a salon that specialises in curly haircuts. Owned by Sandra Stankovic and first opened in 2017, it’s filled with plants and signs dotted around claiming it’s a ‘drama-free zone’.

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Our brand ambassador, Mark Maciver, on growing his A-list clientele

by Fresha on April 2, 2024

Mark Maciver opened SliderCuts in 2018, but has been cutting hair since 2003. Over his career he’s nurtured an impressive client list, which includes UK rapper Stormzy and world heavyweight champion boxer Anthony Joshua.

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“Fresha holds a special place in my heart”: Shawanda on growing Sew Brooklyn with Fresha

by Fresha on April 17, 2024

In Sew Brooklyn’s own words: you shouldn’t have to travel into Manhattan for the service you really want and deserve. Shawanda saw that Brooklyn needed luxury of its own.

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8 questions with Eighty-8 nail salon

by Fresha on April 22, 2024

The London-based Nail Salon Eighty-8, with studios in Notting Hill, Covent Garden, Battersea and Chelsea, has been growing since 2017. Built on quality and luxury, they’ve built a chain with over 50 members of staff and studios across central London. Managing them is no easy feat, however, but that’s where Fresha really shines.

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How Fresha helped WILLOMINA, the Sydney-based salon, navigate the ups and downs of running a business

by Fresha on May 2, 2024

“I think it’s quite beautiful, starting a business and not knowing what you’re doing, because you literally have to dive in and just swim.”

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Danny Smith on managing three BarberSmiths studios across London

by Fresha on May 10, 2024

Meet Danny, founder of the London-based barbershop, BarberSmiths. Danny opened his first studio in Angel, North London, with the aim to create a traditional barbershop, with a warm atmosphere and highly skilled barbers, all at an affordable price.

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7 Best Salon Scheduling Software for 2024

by Fresha on June 6, 2024

There is a digital revolution happening in the industry, and selecting the best salon software for your business is more important than ever before. Having the best booking system to supports your salon growth, as well as your day-to-day operations, will save you time and money.

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Meet the Partners: Why The Whitening Clinic chose Fresha as the software to run their business

by Fresha on June 21, 2024

In the suburbs of Waverley in New South Wales, Australia, sits The Whitening Clinic. The owner, Alissa Brandtman, has been using Fresha since she opened her clinic, and has grown her business with it since.

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America’s Favorite Lazy Girl Beauty Trends

by Fresha on September 4, 2024

From homemade dry shampoo to eyeliner tape, new research from Fresha reveals how budget-friendly, lazy girl beauty hacks trend across the country.

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Fresha invests in Yuv to revolutionize hair coloring with cutting-edge technology

by Fresha on October 21, 2024

London, 21 October 2024 – Fresha, the world's leading marketplace platform for beauty, wellness, and self-care, today announced a strategic investment and partnership with Yuv, a cutting-edge company specializing in AI-powered hair color technology. This collaboration sets the stage for Fresha to further cement its position as the go-to platform for salons and beauty professionals globally, offering unparalleled innovation and efficiency.

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New year, new features to take your business to the next level 🚀

by Fresha on December 20, 2024

Here’s a sneak peek at some major new features coming to you in 2025. The team at Fresha are hard at work on exciting new updates with many launches happening in the first few months of the new year.

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MARKETING

Fresha Awards 2025

by Fresha on January 17, 2025

We’re excited it’s time again to announce our winners for our annual Best in Class and Highly Recommended awards, shining a spotlight on the best beauty and wellness businesses on Fresha.

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How you can book 100+ clients a month using Fresha's tools

by Fresha on January 29, 2025

With the demands of daily operations, finding time to focus on growing your client base can be a challenge. So how can you make the process easier while attracting new clients? Fresha, the all-in-one beauty and wellness booking platform, offers tools designed to help you grow your clientele effortlessly.

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MARKETING

How to promote your 2025 Fresha Award

by Fresha on April 28, 2025

We’re thrilled to launch the 2025 Fresha Annual Awards, now bigger and more global than ever. Our prestigious “Best in Class” and “Highly Recommended” categories recognise top-performing beauty, wellness, and fitness businesses based on client reviews, performance, and dedication. Learn what’s new in this year’s awards and how we’re spotlighting excellence across the industry.

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MARKETING

The World’s Most Beauty-Obsessed Cities, According to Fresha Data

by Fresha on April 28, 2025

As the beauty industry continues to boom worldwide, one question stands out: which cities are truly leading the charge when it comes to self-care and salon culture? According to the newly released Fresha beauty report, the answer is clearer than ever. From luxury facials in London to high-frequency hair appointments in Dubai, Fresha’s data-driven insights reveal the most beauty-obsessed cities of 2025. By analyzing millions of salon and spa bookings and spend per customer, this report uncovers fascinating shifts in global beauty trends.

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