The Tangible Impact Marketing Has On Your Company’s Success

Beauty, wellness, and selfcare is constantly changing, so standing out in this industry is more important than ever. Regardless of your business’ size, brand identity extends beyond a logo or great customer service; it’s the story behind your business, its values, and the connections that you want to create. At Fresha, we’ve seen firsthand how powerful marketing can be in shaping, growing, and transforming a brand, so we’re here to help. We’ve compiled a list of our top five tips. 

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Understand that marketing is more than just promotion

Marketing isn’t just about selling. It’s about bringing a story to life. It bridges the gap between your business and the clients that you’re trying to reach, and if done well, builds trust, creates loyalty, and turns first-time visitors into repeat customers. With the right marketing tools and strategy, the smallest of businesses can position itself as the go-to destination. This can be achieved through social media engagement, email campaigns, targeted promotions, and/or impactful visuals to create momentum.

Get to know the power of visibility

One of the most prominent challenges businesses face in the beauty and wellness industry is being seen. In a saturated market, visibility is key, and this is where marketing plays a crucial role.

From Google search rankings to Instagram reels, every touchpoint matters. Businesses using Fresha can elevate their online presence on the Fresha marketplace. Think of your Fresha profile as your 24/7 digital storefront, designed to rank on Google and packed with features like reviews, photos, and instant booking to help clients find, trust, and book you with ease.

Prioritize trust, loyalty, and client retention

Marketing doesn’t just end once a client books an appointment. In fact, this is only the beginning! Post-visit follow-ups, rebooking reminders, personalised offers, and now Client Loyalty rewards are all great marketing opportunities that will encourage clients to return. With Fresha’s automated marketing and loyalty features, businesses can build long lasting relationships effortlessly. A well-timed message, exclusive offer or loyalty perk can make all the difference between a one-time booking and a regular rebooker.

Capitalize on data-driven marketing

Embracing modern marketing is incredibly effective, which means capitalising on rich data that will clearly outline what resonates with your audience, and what doesn’t. Leaning on data will help you refine your message and focus your energy, and Fresha’s insights and reports can help you do that, giving businesses the clarity they need to make smart, strategic decisions.

Make a brand that clients will remember

At the end of the day, the most successful brands are the ones that people remember and want to recommend to their nearest and dearest. Marketing can make that happen. From beautifully branded messaging to a seamless online booking experience, the finer details count.

Fresha empowers beauty and wellness businesses to market smarter, and the result is a strong brand that encourages happier clients, and a business that grows on its own terms.