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We unpack what email marketing can do for beauty and wellness businesses, its key benefits, and offer tips for creating effective campaigns.

The best salon promotion ideas, the main reasons why you should consider running one, and a step-by-step guide on how to create a successful promotion for your salon.

Valentine’s Day is one of the most profitable times of the year for beauty and wellness. Make the most of it with these promotion ideas and marketing tips.

Looking for ideas to kickstart your autumn marketing plan? Here’s what's happening in September that you can use to promote your business.