How you can book 100+ clients a month using Fresha's tools

Running a beauty and wellness business involves juggling numerous responsibilities. With the demands of daily operations, finding time to focus on growing your client base can be a challenge. So how can you make the process easier while attracting new clients? Fresha, the all-in-one beauty and wellness booking platform, streamlines business management and offers tools designed to help you grow your clientele effortlessly, even with a busy schedule.

Step 1: Set up an eye-catching Fresha profile

Almost every new client’s journey to your salon starts on the internet. They’ll either search for services on Google, which will display results on various marketplaces; or they’ll search directly on their favourite online marketplace. You need to show up in those searches for the best chance of getting booked.

Choose the right online marketplace, and you’ll get seen by thousands of local clients searching for your services every day. Plus, listing on a marketplace helps boost your local SEO rankings. So, even clients searching on Google are more likely to find your business, especially if you’ve got a service list that’s full of popular, well-priced treatments that set your business apart. 

Bottom line: the easier you are to find online, the more new clients you’ll have knocking on your door.

To achieve this, we recommend doing the following:

• Upload high-quality images: Use clear, vibrant photos of the salon, services, and happy clients.
• Write compelling service descriptions: Provide detailed descriptions of each service, highlighting the benefits and what clients can expect.
• Use competitive pricing: Research local competitors to make sure pricing is both competitive and reflective of the value offered.
• Remember to collect customer reviews: With Fresha you can set up automated messaging reminding your clients to leave reviews right after their appointment. 

Step 2: Make the most of Fresha’s online booking system

You’re in the business of making peoples’ days and time spent answering the phones or responding to emails could be put to better use on your clients. With our fully integrated online booking system, everything is done for you. When a client books online through the Fresha online booking system or a link on your website or social pages, their appointment and client information is instantly logged in our system. And once an appointment is booked, client notifications you have set up will be automatically triggered so you can decrease no-shows without having to life a finger. 

Step 3: Use Fresha’s marketing tools

Whether you’re time-poor or lacking resources, you might not be focused on marketing your salon enough. If that’s the case, you could be missing out on valuable growth opportunities. But with access to online booking platforms, Google, and social media, it’s easier than ever to ace your salon marketing:

• Promotions and discounts: Create limited-time offers, such as 20% off for returning clients or offering a discount for your clients on their birthday. Everything you need to reward your clients and keep them coming back.
• Marketing email and SMS campaigns: Send messages to clients, reminding them to book again or sharing a discount for special events around the year - you’ll keep them engaged, and remind them to book time and time again. 
• Targeted outreach: Use Fresha’s system to segment the audience and tailor messages based on their preferences and booking history. 

Step 4: Use Fresha insights to make data-based decisions

Fresha’s analytics tools provide valuable insights into:

• Which services are most popular
• Booking trends by day and time
• Client retention rates

Using this data, strategies can be refined, and focus can be placed on high-performing areas to maximize bookings.

By combining Fresha’s tools with a commitment to excellent service, businesses can significantly increase bookings. Whether just starting out or aiming to grow, Fresha’s features provide a pathway to incredible results. Start by optimizing the profile, leveraging marketing tools, and offering seamless booking and payment options to see rapid growth.