Fresha Names the Top 10 Cities Leading the Global Zen and Wellness Movement in 2025

In honor of Global Wellness Day this Saturday, Fresha, the world’s leading marketplace for salons and spas, has revealed the Top 10 Cities Leading the Global Zen and Wellness Movement in 2025. In a world where hustle culture still dominates, these cities are redefining success by prioritizing personal care, mental wellbeing, and holistic health as essential parts of everyday life.

From sunrise yoga in Bali to AI-powered skincare in Singapore, wellness has transcended luxury and is now a cultural norm. Fresha analyzed booking trends, user behavior, and global industry data to uncover where the zen lifestyle is thriving.

“Selfcare isn’t selfish. It’s necessary,” says William Zeqiri, Founder and CEO of Fresha. “This Global Wellness Day, we’re celebrating the cities where wellness is not just a trend but a way of life. These places show us how beauty, tech, and mindfulness can coexist in a truly modern approach to wellbeing.”

The Top 10 Zen & Wellness Cities in 2025

1. Dubai – Crowned the global wellness capital, Dubai blends innovation and opulence with natural therapies and sustainability. From gold-infused facials to next-gen biohacking, wellness here is high-performance and high-impact.
 2. Melbourne – With a strong focus on sustainability, holistic living, and clean beauty, Melbourne leads with authenticity. Pilates studios, beach yoga, and botanical spas create a citywide wellness culture.
 3. London – Home to Fresha HQ, London thrives on contrast: tech-forward skincare in Chelsea, ethical indie salons in Shoreditch, and cold plunges and rooftop yoga across the capital.
 4. Bali – The global spiritual retreat capital, Bali champions mindful rituals, natural healing, and jungle sanctuaries that prioritize serenity.
 5. Abu Dhabi – The UAE’s refined capital blends tradition with modern wellness: hammams, organic skincare, and holistic healing flourish in this city.
 6. Auckland – Nature meets wellness in Auckland, where Māori traditions inspire a clean, conscious beauty scene rooted in native ingredients and holistic practices.
 7. Riyadh – A rising star in wellness, Riyadh is balancing luxury salons and aesthetic innovation with traditional aromatherapy and women-focused health spaces.
 8. Toronto – Diverse, trend-forward, and eco-conscious, Toronto’s beauty scene thrives on clean ingredients, inclusive brands, and boutique medispas.
 9. Singapore – Where tech meets tradition, Singapore’s futuristic spas, AI skincare, and gua sha facials reflect a city embracing modern zen.
 10. Cape Town – Grounded in nature, Cape Town's wellness culture is soulful and sustainable, with eco-spas, sound baths, and African botanical rituals in demand.

A Moment to Reflect and Reset

Global Wellness Day, observed annually on the second Saturday of June, encourages people to pause and prioritize wellbeing. This year, Fresha’s data shows that more people than ever are turning to spas, salons, and wellness studios to feel centered, look good, and live well.

Ready to tap into global beauty trends? Explore how Fresha can help your business grow with smarter booking, better customer insights, and data-backed decisions. 

Get started with Fresha today.