“Fresha holds a special place in my heart”: Shawanda on growing Sew Brooklyn with Fresha

In Sew Brooklyn’s own words: you shouldn’t have to travel into Manhattan for the service you really want and deserve.

Shawanda saw that Brooklyn needed luxury of its own. “I decided to create that here for my community” she tells us. “When you walk through the door, you’re experiencing top notch customer service. We’re offering you champagne and we’re going to make sure you’re comfortable at every step.”


Sew Brooklyn opened in 2015 when Brooklyn was “seriously lacking in high-quality service that was affordable and still put customer service in the forefront” says Shawanda. She describes Sew Brooklyn as one of the pioneers redefining the Brooklyn salon. 

“I love our clients leaving and feeling like they just had one of the best hair experiences that they've ever had” she says.

But building that business wasn’t easy. During Covid they had to shut down one of their other Brooklyn locations. “After the pandemic things shifted a bit, and the business had a lot of changes” Shawanda told us.

But working with Fresha means Shawanda has been supported the whole way

“I really built the business with them, so I grew with them. It really holds a special place in my heart. I love how they update us every step of the way.”

Shawanda’s day begins and ends with Fresha. “I’m a mum of two, I have a very busy schedule. As soon as I wake up, I open my Fresha app to see what my day looks like to make sure I can plan ahead and make my day flow easier.”

Using Fresha saves so much of Shawanda’s time. From being able to schedule marketing promotions to targeted audiences, to giving clients the convenience they want with Tap to Pay on iPhone, it helps the business not just tick over, but continue to grow with less effort involved.

“If we want to tackle a certain clientele, or someone we know we haven’t seen in a month or so, we can target those clients and get them back into the salon with a simple email or text message” 

“The reporting and analytics feature has allowed us to look back at where we were maybe a year or a month ago so we can see the progress the salon is making and encourage us to come up with different things that we can do to reach our goals.”

“Fresha is a great partner because they listen”

“So, when I do have concerns and ideas they’re really good at communication. And that’s a really, really important thing to have in a relationship. Working together with Fresha has been seamless.”

The future is looking bright for Sew Brooklyn

“We’re hoping to open more salons in the city with Fresha’s help”. From navigating running a salon during a pandemic, to taking this next step, Fresha will continue to help Shawanda navigate changes, new locations and the busy day to day. 

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