How to create a killer loyalty program for your salon, barbershop or spa
In a competitive beauty and wellness industry, attracting new clients is only half the battle; keeping them coming back is where the real magic happens. A well-designed loyalty program can be the secret weapon your salon, spa, or wellness business needs to boost client retention, encourage repeat bookings, and grow revenue over time. In this guide, we’ll walk you through how to use Fresha's loyalty program to create a killer loyalty offering with smart strategies, real-world examples, and Fresha’s expert-backed tips to help you turn occasional visitors into lifelong regulars.
Why is client loyalty so important?
Having a loyalty program makes good business sense. They’ve been proven to increase customer retention and spending, with clients spending up to 2-3 times more when they visit. By rewarding clients for their visits, referrals and spending, you create a seamless way to keep them engaged with your services.
With Fresha’s Client Loyalty add-on, you’ll have an easy-to-use tool to incentivize clients, build brand loyalty, and drive repeat bookings, all without the hassle of manual tracking or third-party integrations. You can tailor everything to fit your business, so it perfectly compliments your business, brand and goals.
You can choose points, tiers or both
Points: your clients earn a certain amount of points per $1 they spend or action they complete (like complete an appointment, or leave a review). They then can claim rewards when they hit a certain amount of points.
Tiers: clients will climb tiers depending on how much they spend with your business. So for example, if they spend $500 in total, they go up from bronze tier to silver tier and unlock more rewards.
With points and tiers, clients move up tiers based on points earned from transactions. You can choose which products or services count and customize it however you like. But remember: too many rules could discourage clients from engaging with your loyalty program.
Choose how your clients earn and spend their rewards
Ways to earn points
If you have points enabled, there are five ways your clients can earn points:
- Making a purchase
- Leaving a review
- Booking online
- Completing an appointment
- Coming soon: referring a friend
Each of these are fully customizable, too. So it’s up to you how many points these earn. You might give 5 points per review, but 20 points when making a purchase (with a minimum purchase amount set at $50).
And you can add limits. For example, you might want to set a minimum appointment value to avoid clients booking lots of low value appointments to earn more points.
Client rewards
You can reward clients for their loyalty by giving them the below:
- Amount discount (for example, £10 off their next booking)
- Percentage discount (for example, 10% off their next booking)
- Free service (for example, a free manicure)
- Free product (for example, a free bottle of shampoo)
And it's completely up to you how much these rewards are worth. You choose how many points they need to be able to claim a free product, or how much they need to spend to climb to another tier. So you're never out of pocket, but always incentivizing your clients to keep visiting and spending with your business.
There you have it. Build your Loyalty program in minutes, and tailor it however much you need.
With Client Loyalty, clients are rewarded automatically based on their activity in real-time, so you can easily monitor progress in each client's profile. It’s also built into everything you do, so you can see how Client Loyalty drives your business growth through insightful reports.
Clients can also track their rewards online, and we’ll keep them updated on their progress - making it easier than ever to keep them excited about their next visit.
Ready to boost your bookings and build your loyalty? Click here to start your 7-day free trail today with Client Loyalty.
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Whether you stopped by our booth, watched our panel, or simply just came to soak up the atmosphere, thank you for coming and making HairCon 2025 a success. Here’s a look back at some of our favourite moments and key takeaways:
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From Fresha ambassador Sam Rascals touching base on turning followers into loyal clients, to Bridget Hannon who discussed brand identity and its power to encourage client retention, and Phil Jarman who broke down the link between education and long-term success, every speaker brought a unique perspective to the conversation.
Read some of the highlights of our conversation with Sam below:
Tarun asks:
“What does it really take to build a brand that books?”
Sam answers:
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Tarun asks:
“With so many online platforms out there, why did you choose Fresha, and what’s your take on the balance between operating a business and leveraging tools to automate and simplify bookings and payments?”
Sam answers:
“For me, the last thing I need to be spending my time on is managing my schedule. With Fresha, clients are able to manage their own appointments whether it's cancelling or rescheduling. Things like no-shows are no longer a worry with the no show payment protection which gives security for my staff. Even down to the Fresha wallet which allows me to set my staff’s commissions and they can all be paid through the app with the click of a button… It makes my life running the barbershops super simple.”
Fresha’s Booth Brought a Space to Learn, Connect, and Grow
Our booth experience was non-stop, with hundreds of attendees dropping by to meet the Fresha team and explore the platform first-hand, as well as get some tailored advice on scaling their businesses. We dove deeper into new tools on Fresha such as our new Client Loyalty add-on, and heard firsthand how beauty professionals are using te platform to streamline their operations. We also had some special moments, such as live interviews, and an exciting ambassador announcement (keep an eye out on our socials).
Let’s Keep In Touch
Although HairCon is over for 2025, keep an eye out on our TikTok, Instagram, and LinkedIn, for video highlights, behind-the-scenes content, and more tips and tricks on how to build your brand and your business with Fresha.
If you didn’t get the chance to visit us at the booth, you can watch our Platform Overview and explore how Fresha can take your business to the next level.
Until next time, thank you HairCon and all who visited us!
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