The ultimate guide to salon promotions

Running a profitable salon isn't easy - besides keeping up with trends in styling service offerings; owners also need to be savvy marketers who know how best to promote their businesses amid rising operating expenses.

Enter promotional campaigns as an easily accessible tool that provides high returns on investments without necessarily breaking bank accounts when executed right! From traditional tactics like early-bird discounts or new package deals to more modern methods like social media giveaways, promoting your salon has never been easier.

So what are you waiting for? Follow our step-by-step guide below to launch a successful promotional campaign today.

  1. Salon promotion ideas
  2. Why you should run a promotion
  3. How to run a promotion for your salon
  4. Why not run a salon promotion today?


Salon promotion ideas

Looking to attract new customers and retain existing ones? Promotions can be a great way to boost bookings for your salon. Here are some salon promotions that work:

  • Social media competitions and exclusive discounts: if you're searching for a fresh approach when it comes down to promoting launches at your salon or seeking more foot traffic overall – social competitive campaigns are an affordable option that yields results every time! With Facebook or Instagram promotions combined with unique offers specifically enticing motivated individuals who share/comment on these posts – each sale can translate into lucrative gains. 
  • Referrals: as customer loyalty goes hand-in-hand with reliable services, honoring returnees' acknowledgments through referral discount rates can boost relevancy and authority within tight-knit communities. These personalized touches validate clientele values beyond superficial gratification extending longevity past just one appointment! Getting attention in today's crowded marketplace requires more than just having quality products or services - it also requires savvy marketing skills. One effective approach is leveraging satisfied customers as ambassadors for your brand by providing incentives for referrals. By focusing on building positive relationships with existing clients and encouraging them to share their experiences with others, you gain access to a wider audience that trusts their personal recommendations over anonymous online reviews. 
  • Seasonal promotions: by strategically planning out seasonal promotions based on upcoming events or holidays, you ensure that potential customers see something that resonates strongly enough for them to take action and book an appointment. 
  • Loyalty programs: If you're looking to increase bookings and show appreciation to loyal customers, implementing a rewards program could be the answer. By offering points or stamps redeemable for free services or products, you incentivize return business while also demonstrating gratitude for their patronage. As an alternative strategy, bundling services together at a discounted rate is another effective way to encourage customers to book multiple appointments without sacrificing quality or price. 
  • Bundles: Limited-time offers are a powerful tool for boosting sales and driving customer engagement. With Fresha, you can set up time-bound discounts or promotions that incentivize clients to book appointments or purchase products they might not have considered before. 
  • Limited-time offers: offering a discount or promotion for a limited time is a great way to create a sense of urgency and encourage customers to take advantage of an offer before it expires. If you're using Fresha, you can define the dates and times a discount applies to, and set up specific locations where it can be redeemed at. By creating a sense of urgency and exclusivity around your deals, you'll encourage customers to act fast - resulting in increased revenue and stronger client relationships. Using promotions correctly will help you grow your salon business well beyond its current status. 

Why you should run a promotion

A promotion could be the perfect way to supplement your efforts with persuasion and incentive since incentives make it more likely that people will take action towards whatever it is they want. Your regular clientele could benefit from reduced prices or exclusive offers, which not only fosters their loyalty but also encourages them to bring new clients.

Furthermore, publicising these benefits not just through word-of-mouth but also on digital platforms like social media and email expands the reach of your offerings.



How to run a promotion for your salon

Ready to create a promotion but not sure where to start? We got you covered with a step-by-step guide on running a promotion for your salon.

1. Define your target audience

Targeting the right audience is key when promoting your salon's services. Demographics like age, gender and location are just some of the factors you should consider when building out deals and incentives for potential customers. Consider what types of services your salon specialises in - for example, highlighting or balayage - and create offers that are directly relevant.

To boost your clientele, consider a promotional offer of a complimentary hair colour consultation for first-time clients or a reduced price on your most in-demand colouring service. It's a small investment that could result in big returns for your business goals. 

2. Determine your goals

Determine what you want to achieve, whether it's increasing revenue or encouraging repeat customers, and tailor your promotion accordingly. When running a salon business, new client acquisition and retention are always top priorities. Promotions play a critical role in achieving these goals and boosting overall revenue. However, there are different types of promotions to choose from and deciding what works best for your salon can be overwhelming. A good starting point is identifying what it is you want to achieve - more sales or loyal customers?

Depending on this answer, you might opt for strategies like introducing discount codes or implementing referral programs that reward both the customer inviting friends as well as those being referred.

3. Choose the promotion type

Defining what promotion you'll run will depend on your goals, target audience, and budget. They range from discount codes, off-peak prices and flash sales to loyalty and referral programs. Looking to drive customer loyalty? Consider creating a loyalty program that rewards customers with points for every service they book, which can be redeemed for discounts or free services.

4. Promote it on marketing channels

Marketing strategies have become more complex over time due to technology advancements. For salon promotions, it's important to use different platforms like social media, email marketing, and local advertising. Highlight discounted services by creating compelling content and graphics that encourage potential customers to take advantage of the offer while also capturing their attention about salon services as well as sales opportunities with complementary products or services they may need. Following this up with thank-you emails tailored specifically based on recent purchases gives tangible value back while helping build client relationships leading towards repeat business. 

5. Track success

Finally, it's important to measure the success of your salon promotions. This will help you to understand what works and what doesn't, and to make improvements for future promotions. Some of the key metrics you should track include the number of new clients, revenue generated, and customer feedback.

Why not run a salon promotion today?

Looking for a cutting-edge way to connect with customers? Look no further than Fresha! Our powerful booking platform lets salons and spas of all sizes increase their bookings while keeping clients engaged through personalized emails and text messages. Whether you want to offer special deals or make important announcements about new services or hours of operation, Fresha makes it easy for businesses in the beauty industry to thrive in today's competitive landscape.

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