On 1st October, thousands of salons in the U.S. will be celebrating National Hair Day. But no matter where in the world you are, if you’re in the business of weaves, extensions, grooming, hair cutting, colouring or accessorising, this is a day to get marketing, and get noticed.
From beards and braids to bobs and blow drys, go loud and proud with our National Hair Day marketing ideas, in these two easy steps.
Here are a few example themes:
Set yourself apart as an expert
Identify trends, showcase favourite styles and treatments, offer a Q&A, share insider tricks; and remember to use photographs of your own work to showcase your talent.
Celebrate style history
Comb your way back through hair history. You don’t have to go too far — the twentieth century was full of iconic styles you can celebrate. The ‘20s bob, the pinned-back curls of the ‘50s, ‘80s shaggy perms, even the layered Rachel cut of the ‘90s. Just pick your eras and invite followers on social media to vote for their favourite.
Suggest a next-level do
We love it when people choose to switch up their style. A new beard, cut or set of extensions doesn’t need to be extreme to make someone feel like a brand new person. Wolf cut, shullet, bottleneck bang: inspire clients to try something different. Make a suggestion and go for it.
Dye (another day)
Colourists, this one’s for you. From dips to dots, get creative with your dye design, showcase your handiwork, and encourage clients to book in for National Hair Day. You could even set up a promotional code to get clients through the door for beard, brow, or hair dye sessions.
Accessorise those locks
Floral headwear, bows, bands, and pearls: if you specialise in hair accessories, you’ll know that visuals attract interest. Love is in the hair. Accessorise it.
The power of some rest and relaxation should never be underestimated. Remind clients how a soothing treatment, hydrating mask, or deep conditioning can not only transform the health of their hair, but help them wind down, too.
You can base your campaign on one of these tactics: