This International Women’s Day, people around the world will be celebrating the achievements of women, trans women, and non-binary people; acknowledging the challenges they face; and advocating for both equality and equity. It’s also a good opportunity for you to empower your clients by helping them look and feel their best, while collaborating with your team and other business owners to make a positive impact. As you plan your celebrations, it’s important that you strike a balance between promoting your services and supporting the cause of the day.
From marketing campaign ideas to beauty and wellness workshops, we explore five ways you can celebrate International Women’s Day with your clients and team, support the cause, and take the opportunity to grow your business.
Clients at different stages of their lives have different goals – they need beauty and wellness treatments that reflect who they are. Here are three examples of how you can personalise your service packages to appeal to different kinds of clients:
Why limit your International Women’s Day celebrations to the 8th? Run a week-long promotion leading up to (or even after) the date, featuring a different celebration each day; from free in-store upgrades and treatment discounts to product giveaways.
Make sure to announce your promotions well in advance with marketing emails and text messages, to build excitement with your clients and help them plan their visits. Share your promotion schedules on social media too, and follow up with posts each day to let your followers know what perks are waiting for them in-store.
Team up with other women-owned businesses in your neighbourhood to cross-promote your celebrations and reach an even wider audience. You’ll potentially gain new clients, while also helping fellow women-owned business owners grow their own client base. Work with beauty and wellness businesses whose services pair well with yours for the best results; like yoga studios, cosmetics stores, or other salons and spas.
Run a ‘Bring a female friend’ campaign and reward your clients for bringing their mothers, sisters, daughters or friends with them. You can offer bigger rewards for clients who make multiple referrals – one referral could earn them a free add-on like a scalp massage or deep conditioning, whereas three referrals could win them a discount code for a cut and blow dry package.
Invite your regular clients, local residents, and other business owners to a ladies’ night at your salon or spa, and extend your opening hours so clients can get treated throughout the evening. Take the opportunity to host discussions centred around International Women’s Day, like Q&A sessions for women aiming to start their own business, or a self-care workshop covering beauty and mental health tips.
As well as empowering your clients, use International Women’s Day to acknowledge and reward your team’s hard work. Offer your staff members discounts and free treatments on the day, or take them out for a team dinner to celebrate their successes.
You could also come together to fundraise for a good cause – encourage your team to donate to a local women’s shelter and match their donation, or make it exciting by hosting a raffle for your team and donating the proceeds.
March 8th is just around the corner, so the best time to start planning for International Women’s Day is right now. If you’re already signed up to Fresha, you can create your International Women’s Day service packages in minutes, and use our blast campaigns to instantly get the word out about your promotions. Plus, you can add a ‘Book Now’ button to your social media accounts, so followers who see your International Women’s Day posts can easily book appointments right away.
And if you aren’t on Fresha yet, it’s the perfect time to join over 80,000 businesses like yours using the platform to win new clients and keep regulars coming back. Signing up is completely free, and getting started is easy – you’ll be growing your business in no time.