15 text message templates to help salons get booked this summer

With the summer sun shining and everyone eager to get outdoors, the best way to instantly reach clients wherever they are is with engaging, compelling text messages. These have higher open rates and people are more likely to be checking texts on their phones than emails while on holiday.

On the salon summer checklist we shared, planning your text message marketing campaigns was at the top of the list. Now it’s time to put those plans into action. 

To help with your SMS marketing, we’ve put together a list of the top 15 text message templates to keep your salon full of clients this season. We'll start with a quick refresher on why text messages are your salon’s best friend this summer. 


How text messages can elevate your summer marketing

Did you know text messages have a 98% open rate? They’re almost guaranteed to be seen, making them a powerful tool for engaging your clients with both appointment notifications and promotional messages. Summer is a busy time for your clients, so be sure to set up your automatic appointment reminder text messages to prevent as many no-shows as possible and make the most of the summer rush.

Promotional text messages, like the 15 templates below, are also an effective way to instantly share your summer deals and get clients planning their next visit. If you’ve got a message that would work better in an email – like an important news update or a list of new services to describe – you can still send clients a personalised link via text message with a multichannel blast campaign, which opens up your email campaign when clicked.

15 text message templates to kickstart your summer marketing

1. Launch a summer kick-off promotion:

Kick off the season with a promotional offer. This is a great way to fill appointments and increase foot traffic.

"Summer is here – time to celebrate! Get 20% off all treatments this weekend so you can refresh your look for the season! Book now."

2. Use sunny days as inspiration:

“It's a gorgeous day. Why not make it even better with a fresh new look? Book your summer makeover now!"

Great weather is a key part of your clients’ summer plans. Use it as inspiration to encourage bookings on beautiful sunny days. 

3. Run a bank holiday special:

"Long weekend alert! Treat yourself with 10% off all services this bank holiday weekend. Limited slots available."

Clients tend to have more free time to indulge themselves on bank holidays, and often have summertime socials to attend – making this the perfect time to run a promotion.

4. Promote your off-peak hours: 

"Enjoy our summer afternoon special! Book an appointment between 12pm - 2pm and get 15% off any treatment."

Encourage clients to book at your least busy times to balance your day and fill as many calendar slots as possible. Make sure your off-peak pricing is set up beforehand, so it applies automatically when clients book.

5. Offer clients summer treatment packages:

"Soak up the savings with our Summer Radiance Package, including a hydration facial, waxing, and pedicure. Save 25% when you book the package!"

Bundle treatments together into summer packages and sell them at a special price so clients are more likely to book their summer treatments in bulk.

6. Sell your seasonal memberships: 

"Secure your summer of beauty! Buy our Summer Membership and enjoy priority booking and special discounts on your treatments this season."

Get clients to lock in their treatments for the season with one of your memberships. They’ll enjoy peace-of-mind knowing their beauty needs are covered for the summer, while you secure consistent business for the season.

7. Help clients prepare for summer events:

"Beach party coming up? Get glammed up with our summer party-ready package. Book today!"

Your clients’ social calendars are likely to be full of summer events. Encourage them to book so they can look their best at every outing. 

8. Run a beach holiday promotion:

"Going somewhere sunny + sandy this summer? Book our new sand-proof spray tan and look your best on your beach vacation.”

Many of your clients will be heading straight to the beach as soon as the weather is good. Promote treatments that will appeal to clients planning their trips.


9. Share a discount code:

"Exclusive loyalty discount coming your way: use code SUMMER23 for 15% off all treatments this week. Don’t miss out!"

Offer exclusive discount codes to reward your most loyal clients. Make them time-limited to create a sense of urgency and get clients to book quickly.

10. Offer a referral bonus:

"Double the fun this summer! Bring a friend and you’ll both get 20% off your treatments. Come get pampered!"

Encourage referrals and group bookings by offering a deal that benefits both your regular clients and the friends they bring.

11. Promote your summer wellness treatments:

"Summer heat taking its toll? Nourish your skin with one of our special hydration treatments. Book today!"

Highlight your treatments that help protect against the effects of summer heat. Make sure to send this to clients who you know are interested in skincare for the best results. 

12. Share your summer event packages:

“Got a big event coming up this summer? We’ll handle your styling and makeup, so you can show up looking and feeling your best. Book one of our glam packages now!

Summer is full of events like weddings and parties. Offer your clients event packages and help them show up to special occasions with the perfect look. 

13. Fill up last-minute appointment slots:

"Snap up our last-minute appointment slots and get a 15% discount! Only 3 left today. Book now!

This is a great way to fill open slots in your calendar. You can even use this message to promote your smart pricing.

14. Announce a new product line:

“Elevate your summer hair care with our all-new shampoos, conditioners, and hair masks. Available in our online store, shop now while stock lasts!” 

Invite clients to check out your online store by announcing your new summer-related products. 

15. Run a flash sale: 

"Summer flash sale alert! For the next 24 hours, all services are 20% off. Time to treat yourself, but hurry – limited spaces available!"

Encourage clients to act fast with a flash sale, and quickly fill your calendar with summer bookings.


Get your salon’s summer text message campaigns ready

Use these text message templates to supercharge your salon's summer marketing campaigns, drive bookings, and get the most out of the season. When planning your text campaigns, remember: segment your clients based on their preferences and send them relevant content you know they’ll love to increase your chances of getting booked. 

It’s easy with an online booking platform like Fresha – manage your client data, send your text message campaigns, and get reports detailing the results, all in one place. Sign up for free now and make this your salon’s best summer yet. 

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