Every June, people around the world celebrate Pride Month to show their support for the LGBTQIA+ community. Pride Month is full of educational events that draw attention to issues LGBTQIA+ people face, as well as parades and parties to promote inclusivity and self-expression.
It’s a great opportunity for beauty and wellness businesses to show their support for the LGBTQIA+ community and be an advocate for a positive cause, while celebrating your clients and your team – and potentially attracting new clients that share the same values.
We’ve put together a guide to help you plan for Pride ahead of time: from how best to celebrate with your team and clients, to examples of Pride Month marketing and promotions you can run. Use these six ideas to celebrate throughout Pride Month, give back to the LGBTQIA+ community, and build your salon or spa into an inclusive, welcoming space.
Run promotions on treatments that will appeal to clients taking part in Pride celebrations. Rainbows are the signature symbol for Pride Month, so you could offer rainbow-patterned manicures and pedicures; hair colouring and extensions; and makeup services. Bundle your Pride-themed treatments into packages for clients preparing for Pride parades and parties.
Take the opportunity to promote your Pride-themed offers and packages with email marketing and encourage clients to book, while highlighting the significance of the cause. Send an email to your clients announcing your participation in Pride Month and offering deals on your Pride-themed services.
You could also send a newsletter focusing on Pride, where you educate clients on the importance of Pride Month, share inspiring stories from LGBTQIA+ team members, and invite your client base to show their support.
Social media is a central platform for discussing and celebrating Pride Month, so run a social media campaign to take part in the conversations and engage a wide audience. Share testimonials from LGBTQIA+ clients who had a positive experience at your business, along with tips on how to create an inclusive environment. Invite your audience to join in on the celebrations, and show how your Pride-themed packages can help them do so. You can use popular Pride hashtags like #pridemonth, #loveislove, and #lgbtqfriendly to increase your campaign’s reach.
Hosting a Pride event is a great way to build a sense of community among your team and clients, while showcasing your brand values and supporting the cause. You could run a Pride photoshoot with makeover services included, set up a pop-up booth at a Pride parade, or host a workshop covering LGBTQIA+ issues. Use your event to connect with your clients within the LGBTQIA+ community, and those who want to learn more about it.
Show your support for the LGBTQIA+ community this Pride Month by partnering with a relevant organisation and giving back. LGBTQIA+ health clinics, youth centres, and homeless shelters are often grateful for volunteers to help their cause. You could organise a team volunteering day, run a charity fundraiser, or even donate a portion of your profits from your Pride-themed services.
Review your service list and price offering, and see if there are changes you can make to make your business more inclusive. For example, you could make appointment duration and pricing the same for all genders, and determine price by hair length instead. Use gender-neutral language, offer gender-neutral bathrooms, and educate staff on LGBTQIA+ issues, so your whole team operates with empathy and respect for clients.
Celebrating pride is a great reason to start making inclusive changes, but it’s important that you commit to making the changes permanent – it will help you build a reputation as a welcoming, inclusive space that clients can feel comfortable in all year-round.
Pride is an excellent opportunity to show your support for a very important cause, all while celebrating with your clients and team.
It’s easy with Fresha: you can offer online booking for all your Pride-themed treatments, use our marketing tools to easily run effective email and social media campaigns, and get reports that track the success of your promotions and help you make informed decisions about your business. Sign up to Fresha for free and start planning your Pride Month marketing now.