Flash sales are one of the best ways to quickly boost sales while attracting new clients to your business. Since spring is one of the most popular shopping seasons of the year, it’s a great time to run a flash sale and win over clients who want to refresh their looks and treat themselves to some self-care. Use these best practices and ideas to help you run a successful flash sale and get fully booked this spring. Let’s dive into the four best practices that’ll help you create and run the perfect spring flash sale.
First, decide what you want to achieve with your flash sale discount. This will help you define exactly what services to discount, when, and by how much. For example, you can:
Make sure your staff’s bookable hours are clearly displayed online, and account for a possible increase in business during the flash sale; particularly if you have specialist services that only a handful of team members offer. By taking online bookings, your clients can book in advance, letting you plan your team’s schedule accordingly — so you're always staffed and ready to provide every service you offer.
It’s important to make sure your staff aren't overbooked or overworked – keep their wellbeing in mind, and ensure they have what they need to provide high quality customer service even during busy times.
Plus, if you sell products, use your online booking platform to effortlessly manage your product inventory and make sure to stay stocked throughout your flash sale.
Start promoting your spring flash sale before it launches to build anticipation among your clients. You could even do a week-long countdown to your flash sale to get clients to plan their appointments ahead of time.
Announce your flash sale with an eye-catching, engaging social media post, and encourage your followers to share the news with potential new clients. You can also send emails and text messages to instantly let clients know about your discounts and inspire them to book. Follow up with reminders throughout the flash sale that make it clear your discounts are time-limited, creating a sense of urgency.
Keep a close eye on your flash sale’s performance in your online booking platform’s reports, so you can spot any trends among your bookings and identify which services, packages, and products are best-sellers. Use that information to adjust your pricing for even better sales and plan future marketing campaigns around your most popular offerings.
For instance: if you discover that one of your skincare packages was extremely popular during your spring flash sale, you could raise its price to match its high demand. Or if you learn that your flash sale was highly successful, you’ll know it’s worth planning similar seasonal promotions for the rest of the year.
The sooner you plan your spring flash sale, the sooner you can start promoting and getting clients excited to book.
Planning a spring flash sale is easier with Fresha: you can promote your offers, display your time-limited prices on your service list, apply your discounts at checkout and track your sales with ease, all from a single online platform built for businesses like yours. Sign up for free now and get your flash sale ready in time for spring.