Boost your marketplace visibility
In this guide, you'll learn how to optimize your Fresha account to boost your business visibility in the Fresha marketplace.
In this article
Boost your marketplace visibility
After creating and publishing your online profile, your business will be ready to accept bookings from new clients.
Clients around the world use Fresha’s Marketplace every day to book their appointments, searching for treatments, browsing venues, and filtering by price, distance, and real-time availability. By fully optimizing your Fresha account, you can increase your exposure in the marketplace and reach more potential clients.
To increase your visibility on the Fresha marketplace, follow these recommended steps:
Review account settings
Check your business location to ensure your location is accurate. Even if you operate as a mobile business, you’ll need to specify a valid service area so clients can find you in relevant marketplace searches.
Enable payment processing to accept payments through the app or in-store terminals, and securely store clients’ card details for a fast, seamless checkout experience.
Set up a late cancellation policy or upfront payments to reduce no-shows by as much as 90%.
Schedule and check out appointments each day in your Fresha calendar, even if they were booked outside of Fresha, to keep your schedule up to date and organized.
Ensure that team member shifts are accurate so available time slots for future bookings display correctly.
Boost client engagement
Enable Automated messages to keep clients informed about their appointments.
Send a blast campaign to promote your latest deals, special offers, or new treatments to bring clients back through your doors.
Start selling gift cards online to attract new customers and boost your revenue.
Increase online visibility
Add Book Now buttons to your website and social media pages to make it easy for clients to schedule appointments with just a click.
Get Fresha verified to boost your visibility in marketplace search results and recommendations, making your business a top choice for clients.
Reply to client reviews to strengthen client relationships. The more positive reviews your business receives, the higher your visibility in the marketplace.
FAQs
- Boost reviews
Enable thank you messages to encourage clients to leave feedback, positive reviews improve your search ranking. - Offer in-demand services
Make sure your service menu reflects what clients are searching for in the beauty and wellness space. - Verify your business address
Fresha shows businesses near the client’s location first, so double-check that your address is accurate. - Get Fresha verified
Get verified on Fresha to build trust with clients, increase your visibility, and start accepting Fresha gift cards. - Check your services: Ensure they are set to be bookable online.
- Check your team shifts: Make sure your team has future scheduled shifts.
- Review business closed periods: Remove or update any closed business dates.
- Check your online booking settings: Confirm how far in advance clients can book.
- Manage your calendar: Review your appointments daily.
Once your marketplace profile is published, your business can start accepting online bookings immediately. Clients can begin booking appointments with your business through Book now buttons, booking links and Reserve with Google. It can take 15 minutes for your business to appear on the Fresha marketplace after publishing.
To improve your visibility and ranking, we recommend:
Your marketplace profile will be labelled as "Listed" if it’s live on the Fresha marketplace and open for online bookings, or "Unlisted" if it has been removed from the marketplace and online bookings are disabled. If you didn’t manually unlist your profile, it may have been automatically unlisted due to inactivity.
You can enable online bookings and re-publish your profile at any time by opening the Marketplace profile tab in the platform and selecting Publish.
To keep your Fresha business account active and visible, we recommend:
- Boost reviews
