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View your online presence dashboard

Learn how to use the Online presence dashboard to see how your business ranks in online searches and spot booking trends amongst potential clients.

In this article

  • About Online presence dashboard
  • View your Online presence dashboard
  • Understand your dashboard metrics
  • Filter your dashboard by date

About Online presence dashboard 

Your Online presence dashboard shows how your business performs online, including your online appointments and sales, Fresha Marketplace search performance and client acquisition.

It also shows how clients move through the booking journey, where potential clients are searching from, the types of clients booking with you and the busiest times clients browse online.

View your Online presence dashboard

  1. From the main menu on the left of your screen, go to Reports.
  2. In All reports, find and select Online presence dashboard.
  1. From the main menu along the bottom of your screen, tap on More (grid icon) to open more options.
  2. Open Reports and tap on the All reports tab.
  3. Find and select Online presence dashboard.

Your Online presence dashboard opens, showing your online performance for the selected date range.

Understand your dashboard metrics

  • Total new clients, Total online appointments, Online appointment value and Avg. online appointment — A snapshot of your online performance for the selected period and how it compares with your overall results.
  • Online new clients, Online returning client rate, Online no-shows and Avg. online rating — Your online results and how they compare with the same period last year.
  • Online sales by channel — The value generated through Fresha Marketplace, Book now link, Social and Marketing, so you can see where your online bookings come from.

Fresha Marketplace ROI

  • Lifetime new clients from marketplace — Total new clients acquired through Fresha Marketplace.
  • Marketplace return on investment — The value of appointments and sales generated by clients you've acquired through Fresha Marketplace.
  • Lifetime appointment value from marketplace clients over time — Appointment value generated by clients acquired through Fresha Marketplace.

Search and discovery

  • Search ranking on Fresha Marketplace — See how often your business appears in searches by clients on Fresha Marketplace, including your average position across tracked searches and how often you rank in the top 10. Keep your marketplace profile, services and availability up to date to help improve your visibility.

  • Booking funnel — How clients progress through each stage of booking online and the percentage who drop off before the next step:

    • Profile view — The client viewed your business profile. Make a strong first impression with great profile photos and an informative venue description.
    • Service menu view — The client viewed your services. Make it easier to choose by keeping your services, descriptions and prices clear and up to date.
    • Time slot view — The client viewed your available appointment times. Offer more availability to give clients more options to find a time that suits them.
    • Confirmation view — The client reached the booking confirmation stage.
    • Booking confirmed — The client completed their booking.

Who's finding you

  • Total online clients — The channels your online clients book through.
  • Total new clients — New online clients compared with returning online clients.
  • Where your clients come from — Where clients are searching from and how far they travel to you.
  • Audience mix — Trends among the clients finding you, including gender, age groups and devices.
  • Peak search times — The busiest days and times clients browse on Fresha Marketplace.

Marketplace profile and performance

  • Online profile ratings — Your average online rating and review activity over time.
  • Total online appointments and Total online sales — Your online appointments and sales over time, split by channel.
  • Average online sale value — How your average online sale compares with your average offline sale.
  • % online no-shows and % online cancellation — How often online appointments are no-shows or canceled compared with offline appointments.

Filter your dashboard by date

  1. At the top of your dashboard, click the date range dropdown (for example, Year to date) and select the period you want to view.
  2. Click on the Apply button to update your dashboard.
  1. At the top of your dashboard, tap on the date range dropdown (for example, Year to date) and select the period you want to view.
  2. Tap on the Apply button to update your dashbaord.

Your dashboard updates to show data for your selected date range and filters.

FAQs

    • The Online presence dashboard is available to team members with access to Reports in your workspace.

      The Online presence dashboard focuses on how clients discover and book with your business online, from seeing your business in Fresha Marketplace searches to completing a booking. Other reports, such as the Performance dashboard, provide a broader view of your business, including walk-ins and appointment statuses such as completed, canceled and no-show appointments.

      Use your search ranking and booking funnel to identify opportunities to improve your Fresha Marketplace performance.

      Keep your Marketplace profile, services and availability up to date. Where clients drop off in your booking funnel can highlight what to focus on:

      • Profile view — Add high-quality profile photos and an informative venue description.
      • Service menu view — Review your services, descriptions and prices.
      • Time slot view — Offer more availability to give clients more times to choose from.

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