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Explore blast campaigns
Explore blast campaigns
Send targeted emails and text messages to your clients using powerful blast campaigns. Discover the available campaign options that allow you to promote special offers, announce new services, or share important updates.
How blast campaigns work
Blast campaigns is an effective marketing tool that allows you to send targeted emails and text messages to your clients. Whether you're promoting your latest offers, announcing new services, or sharing updates, blast campaigns can help you engage your clients and boost booking volumes.
With blast campaigns, you can:
- Segment your audience:
When creating a campaign, you have the option to segment your audience. For instance, you can focus on your most loyal clients, so your message reaches the right people. By targeting specific client groups, you improve engagement and enhance the performance of your campaigns. - Track campaign performance:
Use comprehensive reporting features. This helps you go beyond basic metrics like open and click rates to understand how your campaigns are driving bookings, increasing occupancy, and generating revenue.
Available campaign options
Blast campaigns allow you to reach your clients via email, text message, or both channels.
To get started:
- Open Marketing and select Blast campaigns.
- Click Add.
- Select your preferred channel:
- Multichannel:
Maximize reach and improve campaign performance by using both email and text message. - Email:
Send promotional emails to your clients. - Text message:
Send promotional text messages to your clients.
- Multichannel:
After creating a campaign, it will go through a brief review process to ensure it complies with our guidelines and policies. Once approved, your campaign will be sent as scheduled.
FAQs
- Include your business name so clients recognize who the message is from.
- Be clear with your message’s goal to avoid confusion.
- Provide an opt-out option by adding something like “To opt-out, send STOP” at the end of your message.
- Avoid certain words like ‘discount.’ Use alternatives like ‘offer’ instead.
- Limit links to only what’s necessary.
- Don’t include phone numbers in the body of your text.
- Do not promote cannabis or CBD products via text, as their marketing and sale remain illegal under federal law, despite some states allowing it.
Blast campaigns are currently available in select countries. Keep an eye on the red bell icon for notifications, as we will inform you when it becomes available in your region.
Due to recent changes in A2P 10DLC regulations in the US, mobile carriers may filter out your text message blast campaigns to prevent unwanted messages, fraud, or abuse. Here’s what you can do to improve the chances of your SMS campaigns being delivered:
Yes, you can use special characters and emojis in your blast campaigns, however these will be subject to additional charges.