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How OFF-CUT became South London’s go-to barbershop for stylish cuts

by Fresha on April 21, 2023

Harry Dye, manager of Off-Cut’s Camberwell venue, shares insider tips on how to run a barbershop like clockwork using Fresha, and what barbershop owners can do to reliably grow their client base.

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The common email marketing mistakes salons should avoid

by Fresha on April 17, 2023

We explore the most common email marketing mistakes beauty and wellness businesses should avoid to maximise their marketing success.

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How to get more Google reviews for your salon in 2023

by Jacob Mager on April 17, 2023

Collecting Google reviews for your business is one of the easiest, most effective ways to build your online presence. Here's how to do it.

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How reporting can help you manage your salon business

by Fresha on March 28, 2023

Learn how to effectively manage your salon with reporting tools. Discover the benefits of tracking key metrics and making informed decisions to grow your business.

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7 email marketing strategies to boost sales

by Fresha on March 27, 2023

Email marketing is a powerful tool for salons, barbershops and spas to connect with their clients and boost sales. We unpack 7 ways to use it to supercharge your sales.

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How to run the perfect flash sale this spring

by Jacob Mager on March 24, 2023

Flash sales are one of the best ways to boost sales while attracting new clients. Let’s dive into the five best practices that’ll help you run one this spring.

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Female founder spotlight: Ella Hodgkinson, owner of A Touch of Tranquility

by Jacob Mager on March 23, 2023

Ella Hodgkinson, owner of A Touch of Tranquility, shares how she uses Fresha to grow her studio and give clients an experience that keeps them coming back.

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MARKETING

Why email marketing is essential for beauty and wellness businesses

by Fresha on March 22, 2023

We unpack what email marketing can do for beauty and wellness businesses, its key benefits, and offer tips for creating effective campaigns.

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5 ideas for salons to make the most of World Health Day

by Jacob Mager on March 20, 2023

World Health Day is the perfect time to showcase your services, promote health and wellness to your clients, and contribute to an important global cause.

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How to make the most of the spring rush

by Jacob Mager on March 16, 2023

With people eager to reinvent themselves, spring has the potential to be one of your most successful seasons. Here’s how you can prepare your business to make the most of it.

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Female founder spotlight: Kerry Hutson, owner of Skiin Laser Clinic

by Jacob Mager on March 15, 2023

Kerry Huston, founder of Skiin Laser Clinic reveals how she uses Fresha to cultivate her clinic’s reputation and free up time, plus how to build a loyal client base.

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How to choose the right salon software for your business

by Fresha on March 13, 2023

Discover the advantages of using salon software and learn about the crucial factors to consider when choosing a salon software to suit your business needs.

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Female founder spotlight: Sasha Trutneva, owner of Tru Nail Art

by Jacob Mager on March 8, 2023

Sasha Trutneva, founder of Tru Nail Art shares advice on how to stand out from the competition, and how small businesses like hers can use Fresha to drive their growth.

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MARKETING

The ultimate guide to salon promotions

by Fresha on March 7, 2023

The best salon promotion ideas, the main reasons why you should consider running one, and a step-by-step guide on how to create a successful promotion for your salon.

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7 Mother's Day marketing ideas for salons and spas

by Jacob Mager on February 24, 2023

From rewarding loyal clients with promotions to attracting new bookers with social media campaigns, we unpack 7 key Mother's Day marketing campaign ideas for salons and spas.

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10 questions with the founder of the UK’s biggest barber chain

by Jacob Mager on February 23, 2023

Darran Gould, founder of Gould Barbers shares how Fresha plays a key role in managing his business, plus crucial advice for every barbershop owner.

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The 6 best ways to celebrate International Women’s Day with your clients and team

by Jacob Mager on February 22, 2023

From treatment packages to promotions, we unpack the 6 best ways to celebrate this International Women’s Day with your clients and team. Read the blog post now.

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Q&A: The secret to winning six salon awards in two years

by Jacob Mager on February 14, 2023

110 on Ayr co-owner Claire Walker reveals her salon’s secrets to success, shares valuable advice for salon owners, and reflects on how Fresha helps her grow her business in this Q&A.

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