Latest news on Fresha

All topics Meet the Partners Fresha Features Fresha News Business Tips Trends and Inspiration

Medspa Marketing: How to Build a Strategy That Drives Bookings

by Iasmina Ionescu on August 6, 2026

Build a medical spa marketing strategy that drives bookings

Fresha brings beauty and wellness bookings to ChatGPT and Claude

by Annabelle Taurua on August 4, 2026

Fresha brings live beauty and wellness appointment discovery to ChatGPT and Claude, helping clients find services and partners reach new audiences.

Salon Pricing: Knowing When to Raise Your Prices and How to Do It (Whilst Keeping Your Clients)

by Iasmina Ionescu on August 3, 2026

Learn how to raise your salon prices confidently: calculate the right increase, communicate it to clients, and retain them after you do

How to Set Up an Online Booking System for Your Salon: A Step-by-Step Guide

by Iasmina Ionescu on July 29, 2026

Learn how to set up an online booking system for your salon with Fresha; covering profile setup, automated marketing, reviews, and client loyalty

How to Price Your Lash and Brow Services: A Salon Owner's Guide

by Iasmina Ionescu on July 28, 2026

The global eyelash extension market was valued at $1.61 billion in 2022 and is projected to reach $3.09 billion by 2030, growing at a compound annual rate of 8.6%, according to Grand View Research. Brow lamination, barely a mainstream service five years ago, now commands waiting lists in major US cities. Demand has never been stronger, so learning how to price accordingly is setting you up for success.

Marketing for Salons in 2026: The Ultimate Guide

by Iasmina Ionescu on July 24, 2026

Salon marketing in 2026 means more than posting on Instagram. This complete guide covers local SEO, social media, email, paid ads, loyalty and referrals, all in one place

Fresha expands in Poland with new Warsaw office and appointment of Maciej Walczewski

by Annabelle Taurua on July 23, 2026

Fresha is expanding in Poland with a new Warsaw office and the appointment of Maciej Walczewski to lead its growth across Eastern Europe.

a60480d0-10d4-40a8-b6aa-a1f6ff1bfded-FruittiiLondon-GB-England-London-Deptford-Fresha.png

Why You Should Add Keratin Treatments to Your Salon Menu

by Iasmina Ionescu on July 20, 2026

Let's talk about one of the most reliable revenue drivers in hair - keratin treatments. The business case is genuinely straightforward - a keratin treatment takes two to three hours, and our data at Fresha shows treatments are usually priced at $150 to $600, depending on hair length and your market (pricing benchmarks sourced from Fresha and Salon Today's annual pricing survey). Compare that to a standard blowout at $45 to $65.

Fresha Feature Launch: Introducing Xero and QuickBooks Accounting Integrations

by Annabelle Taurua on July 16, 2026

Connect Fresha with Xero or QuickBooks to automate financial reporting, simplify reconciliation and see a clearer picture of your business performance.

LIFESTYLE

Backstage at Haute Couture: Hester Wernert-Rijn on Leading Hair at Iris van Herpen’s AW26 Show

Go backstage at Paris Haute Couture Week with Fresha Ambassador Hester Wernert-Rijn as she shares the pressure, preparation and creativity behind leading hair for Iris van Herpen’s AW26 couture show.

Beauty Trends: How to Add Russian Manicure to Your Salon

by Iasmina Ionescu on July 3, 2026

Russian manicure is one of the biggest nail beauty trends right now. Here's what you need to add it to your salon: equipment, training, pricing and marketing tips

Beauty Trends: How to Add Lash Lifts to Your Salon

by Iasmina Ionescu on July 1, 2026

Lash lifts are one of the fastest-growing salon services right now. Here's what you need to add them to your menu: equipment, training, pricing and marketing

Beauty Trends: How to Add Japanese Head Spa to Your Salon

by Iasmina Ionescu on June 23, 2026

Japanese head spa is the beauty trend salons cannot afford to ignore. Here's what you need to add it to your menu: equipment, training, pricing and marketing tips

How to Open a Hair Salon: Costs, Location, and Everything in Between

by Iasmina Ionescu on June 18, 2026

Everything you need to open a hair salon: startup costs, licences, location, fit-out, hiring and getting your first clients. A practical guide from Fresha

Salon Name Ideas: How to Name Your Salon the Right Way

by Iasmina Ionescu on June 16, 2026

Looking for salon name ideas? From classy to cute to creative, we cover the naming themes that work and why. Find the right direction for your salon

How to Write a Salon Business Plan: A Step-by-Step Guide

by Iasmina Ionescu on June 12, 2026

Writing a salon business plan? We cover every section you need: market analysis, financial projections, pricing strategy and how to structure it for funding

Fresha Strengthens Its Global Barbering Presence at Toronto Barbers Expo Ahead of HairCon Powered by Fresha

by Fresha on June 9, 2026

Fresha strengthens its global barbering presence through Toronto Barbers Expo Powered by Fresha and HairCon, expanding its 2026 industry engagement strategy.

How to Build a Positive Salon Culture Your Team Will Love

by Iasmina Ionescu on June 7, 2026

Salon culture shapes who stays, who leaves and how your clients feel. A practical guide to building one your team loves working in

1 2 3 4 5