Latest news on Fresha

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Fresha continues to expand across the GCC

by Fresha on July 1, 2025

At Fresha, our mission has always been clear: to build the world’s most powerful and accessible platform for the beauty and wellness industry. And we’re proud to say that last month, we took a bold step forward in that mission: Fresha is live in Arabic.

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MARKETING

Are You Charging Enough? The Pricing Mistake 68% of Hair Professionals Are Making

by Fresha on July 1, 2025

You opened your hair salon because you had a vision for real success and growth.  But, if you’re booked and busy yet not seeing the profit of back-to-back days, there’s a good chance you’re making the same mistake that 68% of hair professionals make: you’re not charging enough.

We understand that the potential of overcharging your clients and therefore losing them is daunting. However, the truth is, undervaluing yourself is often more damaging than raising your prices. It leads to burnout, blocks your growth, and results in difficulty in getting ahead.
 

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MARKETING

Highlights from HairCon 2025: Innovations and Insights

by Fresha on June 30, 2025

HairCon 2025 officially came to a close for the year last week, and what a weekend it was! From buzzing conversations on stage with our very own brand ambassadors, to one-on-one demos at our interactive booth, Fresha brought the insight and the inspiration to the stage for the biggest weekend in the hair industry calendar.

Whether you stopped by our booth, watched our panel, or simply just came to soak up the atmosphere, thank you for coming and making HairCon 2025 a success. Here’s a look back at some of our favourite moments and key takeaways:

Powerful Conversations on Fresha’s ‘Social Stage’

One of the biggest highlights for Fresha was our panel discussion: 'Your Brand, Your Business: Booking Success through Building a Personal Brand.' Led by our very own Head of Account Management, Tarun Naidu, the panel featured industry leaders who all brought real world experiences, bold strategies, and industry insights to the table.

From Fresha ambassador Sam Rascals touching base on turning followers into loyal clients, to Bridget Hannon who discussed brand identity and its power to encourage client retention, and Phil Jarman who broke down the link between education and long-term success, every speaker brought a unique perspective to the conversation.



Read some of the highlights of our conversation with Sam below:

Tarun asks:

“What does it really take to build a brand that books?”

Sam answers:

“I think authenticity is very important,  I’ve never tried to be anything I'm not because long term it’s not sustainable. I love cutting hair and I love fashion and I think that shows through my social media. If you lean into what you love and showcase that on your social media, it will attract a certain type of person.”

Tarun asks:

“With so many online platforms out there, why did you choose Fresha, and what’s your take on the balance between operating a business and leveraging tools to automate and simplify bookings and payments?”

Sam answers:

“For me, the last thing I need to be spending my time on is managing my schedule. With Fresha, clients are able to manage their own appointments whether it's cancelling or rescheduling. Things like no-shows are no longer a worry with the no show payment protection which gives security for my staff. Even down to the Fresha wallet which allows me to set my staff’s commissions and they can all be paid through the app with the click of a button… It makes my life running the barbershops super simple.”

Fresha’s Booth Brought a Space to Learn, Connect, and Grow

Our booth experience was non-stop, with hundreds of attendees dropping by to meet the Fresha team and explore the platform first-hand, as well as get some tailored advice on scaling their businesses. We dove deeper into new tools on Fresha such as our new Client Loyalty add-on, and heard firsthand how beauty professionals are using te platform to streamline their operations. We also had some special moments, such as live interviews, and an exciting ambassador announcement (keep an eye out on our socials).



Let’s Keep In Touch

Although HairCon is over for 2025, keep an eye out on our TikTok, Instagram, and LinkedIn, for video highlights, behind-the-scenes content, and more tips and tricks on how to build your brand and your business with Fresha.

If you didn’t get the chance to visit us at the booth, you can watch our Platform Overview and explore how Fresha can take your business to the next level.

Until next time, thank you HairCon and all who visited us!

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Fresha's Five Tips to Successful Upselling in Your Workspace

by Fresha on June 17, 2025

In the beauty and wellness industry, the difference between a good service and a great business often comes down to one powerful skill: upselling. But what does upselling actually look like in real salons, spas, and wellness spaces? Whether you're new to the idea or looking to refine your strategy, these insights offer valuable tips to help you boost revenue, increase client satisfaction, and grow your business with confidence.

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MARKETING

Behind the Scenes: What to Expect from Fresha at HairCon

by Fresha on June 17, 2025

HairCon 2025 is just around the corner, and Fresha is bringing the energy and the inspiration for those wanting to scale and streamline their operations. Whether you’re attending to grow your business, level up your personal brand, or connect with some of the industry’s leading contributors, Fresha has something special in store. Here’s how to connect with us…

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What’s New on Fresha 🚀

by Fresha on June 16, 2025

Take your business further with Fresha.

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MARKETING

Why Fresha x HairCon is the Must-Attend Event for Hair Professionals

by Fresha on June 13, 2025

In the rapidly growing beauty and wellness industry, staying ahead doesn’t just mean mastering your craft but also your business skills. This is why attending Fresha’s panel at HairCon is essential if you’re a salon or spa professional looking to scale, streamline, and standout in this industry.

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LIFESTYLE

Fresha Names the Top 10 Cities Leading the Global Zen and Wellness Movement in 2025

by Fresha on June 11, 2025

In honor of Global Wellness Day this Saturday, Fresha, the world’s leading marketplace for salons and spas, has revealed the Top 10 Cities Leading the Global Zen and Wellness Movement in 2025. In a world where hustle culture still dominates, these cities are redefining success by prioritizing personal care, mental wellbeing, and holistic health as essential parts of everyday life.

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Fresha CEO William Zeqiri Takes the Stage at Money 20/20: Unlocking the Invisible Engine Behind SMB Success

by Fresha on June 10, 2025

This month, Fresha’s CEO and co-founder, William Zeqiri, took center stage at the Money 20/20 conference in Amsterdam, one of the world’s most influential events in fintech and payments. Speaking at a fireside chat with Joëlle Bønding, VP Global GTM Strategy of Adyen on “The Invisible Engine Behind SMB Success,” Zeqiri shared insights into how Fresha’s integrated payment solutions are empowering millions of small business owners across the globe.

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MARKETING

What It Means to Win: 2025 Fresha Award Winners Share Their Stories

by Fresha on May 29, 2025

The Fresha Awards are painting the globe purple. From Australia to the US, our awards have been sent out to 11 different countries, this year, celebrating inspiring business owners who are raising the bar in beauty and wellness. 

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Spotted! Fresha Takes Over London’s Buses, and Tubes with Bold Out-of-Home Campaign

It’s official - Fresha is taking over London! From buses and taxis to iconic tube stations, Fresha’s bold new out-of-home (OOH) campaign is splashing across the city’s most popular spots, bringing our brand visibility to new heights. This innovative marketing push marks a significant step in Fresha’s journey to connect with even more beauty professionals and clients across the UK. In this post, we’ll dive into how this exciting campaign is shaking up the streets of London and how out-of-home advertising is becoming an essential tool for beauty brands looking to make a big impact.

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MARKETING

How to create a killer loyalty program for your salon, barbershop or spa

by Fresha on May 6, 2025

In a competitive beauty and wellness industry, attracting new clients is only half the battle; keeping them coming back is where the real magic happens. A well-designed loyalty program can be the secret weapon your salon, spa, or wellness business needs to boost client retention, encourage repeat bookings, and grow revenue over time. In this guide, we’ll walk you through how to use Fresha's loyalty program to create a killer loyalty offering with smart strategies, real-world examples, and Fresha’s expert-backed tips to help you turn occasional visitors into lifelong regulars.

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MARKETING

The World’s Most Beauty-Obsessed Cities, According to Fresha Data

by Fresha on April 28, 2025

As the beauty industry continues to boom worldwide, one question stands out: which cities are truly leading the charge when it comes to self-care and salon culture? According to the newly released Fresha beauty report, the answer is clearer than ever. From luxury facials in London to high-frequency hair appointments in Dubai, Fresha’s data-driven insights reveal the most beauty-obsessed cities of 2025. By analyzing millions of salon and spa bookings and spend per customer, this report uncovers fascinating shifts in global beauty trends.

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MARKETING

How to promote your 2025 Fresha Award

by Fresha on April 28, 2025

We’re thrilled to launch the 2025 Fresha Annual Awards, now bigger and more global than ever. Our prestigious “Best in Class” and “Highly Recommended” categories recognise top-performing beauty, wellness, and fitness businesses based on client reviews, performance, and dedication. Learn what’s new in this year’s awards and how we’re spotlighting excellence across the industry.

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How you can book 100+ clients a month using Fresha's tools

by Fresha on January 29, 2025

With the demands of daily operations, finding time to focus on growing your client base can be a challenge. So how can you make the process easier while attracting new clients? Fresha, the all-in-one beauty and wellness booking platform, offers tools designed to help you grow your clientele effortlessly.

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MARKETING

Fresha Awards 2025

by Fresha on January 17, 2025

We’re excited it’s time again to announce our winners for our annual Best in Class and Highly Recommended awards, shining a spotlight on the best beauty and wellness businesses on Fresha.

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New year, new features to take your business to the next level 🚀

by Fresha on December 20, 2024

Here’s a sneak peek at some major new features coming to you in 2025. The team at Fresha are hard at work on exciting new updates with many launches happening in the first few months of the new year.

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Fresha invests in Yuv to revolutionize hair coloring with cutting-edge technology

by Fresha on October 21, 2024

London, 21 October 2024 – Fresha, the world's leading marketplace platform for beauty, wellness, and self-care, today announced a strategic investment and partnership with Yuv, a cutting-edge company specializing in AI-powered hair color technology. This collaboration sets the stage for Fresha to further cement its position as the go-to platform for salons and beauty professionals globally, offering unparalleled innovation and efficiency.

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