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Fresha Strengthens Position as North America’s Booking Platform of Choice with Appointment of Scott O’Brien as General Manager

by Fresha on March 9, 2026

Fresha accelerates North American expansion with the appointment of Scott O’Brien as General Manager, strengthening growth across the U.S. and Canada as enterprise adoption rises.

Fresha Feature Launch: Introducing Service Portfolio

by Fresha on March 6, 2026

Introducing Service Portfolio on Fresha. Turn your Marketplace profile into a shoppable gallery, showcase your work, tag services, and turn inspiration into instant bookings.

Global Beauty Industry Icons Join Fresha to Champion the Next Era of Beauty and Selfcare Revolution

by Fresha on March 2, 2026

Global beauty and barbering leaders join Fresha’s expanded Brand Ambassador programme, championing the next era of scalable selfcare businesses.

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The AI Revolution in Self-Care: Fresha Reports 1 in 4 Bookings Driven by Google Gemini and AI Agents as Marketplace ROI Hits 9x

by Fresha on February 24, 2026

Fresha reveals AI-driven bookings growing 50% month-on-month, positioning the platform at the forefront of LLM-powered beauty and wellness discovery.

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LIFESTYLE

Fresha’s Selfcare Report 2025

by Fresha on February 23, 2026

Discover the key beauty and wellness trends that shaped 2025, from injectables and longevity-led beauty to results-driven wellness and men’s selfcare.

Fresha Sets New Industry Standard: AI Agent Nova Now Resolves Over 80% of All Customer Support Tickets with a 4.6/5 Customer Satisfaction Rating

by Fresha on February 16, 2026

Fresha sets a new industry standard as AI Agent Nova resolves over 80% of support tickets with a 4.6/5 rating, powering smarter SaaS at global scale.

Fresha Capital: flexible funding to power your next move

by Fresha on February 3, 2026

Fast, flexible business funding built into Fresha. Access pre-approved loans in minutes and repay automatically as a percentage of your sales.

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The Hidden Cost of Cancellations: How No-Shows Are Reshaping the Beauty Industry

by Fresha on February 2, 2026

Late cancellations and no-shows cost UK beauty businesses time, money, and well-being. New Fresha data reveals the real impact on owners and clients nationwide.

Fresha Hires British Hairdresser of the Year to lead global hair education

by Fresha on January 26, 2026

Award-winning hairdresser Josh Lamonaca joins Fresha as Head of Hair Education, shaping global hair education with real-world, business-first impact.

HairCon powered by Fresha: Fresha announces landmark five-year Premier Partnership with HairCon

by Fresha on January 21, 2026

Fresha announces a landmark five-year Premier Partnership with HairCon, launching HairCon powered by Fresha to inspire and empower hair and barbering pros.

The exciting new features coming to Fresha in 2026

by Fresha on December 19, 2025

Big upgrades are coming to Fresha in early 2026. Get a sneak peek at new tools to stay closer to clients, streamline operations, and grow revenue.

The Dupe Analysis Report

by Fresha on December 19, 2025

Brits are searching for beauty dupes more than ever. Discover the most-wanted brand and product dupes and how much shoppers could save by switching.

Have you seen us? Fresha’s OOH campaign takes over London, again!

by Fresha on November 24, 2025

Fresha’s festive London bus takeover boosts visibility and drives bookings for beauty and wellness businesses during peak season.

Fresha Featured by Google AI as a Key Booking Platform in its 2025 Agentic Commerce Moment

by Fresha on November 18, 2025

Fresha is featured in Google’s 2025 Agentic Commerce Moment, recognised as a key booking platform helping streamline how customers discover and book beauty services.

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LIFESTYLE

Carlos Gamal on why barbershops are becoming the front line of men’s mental health

by Fresha on November 13, 2025

Discover why barbershops are becoming safe spaces for men’s mental health. Fresha partner Carlos Gamal shares how simple conversations can make a powerful impact.

LIFESTYLE

Fresha x Kochi Faraj: Elevating Men’s Grooming at Beautyworld ME

by Fresha on November 3, 2025

Fresha joined 70,000+ beauty professionals at Beautyworld Middle East, celebrating innovation, artistry, and growth with Ambassador Kochi Faraj.

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A New Era for Men’s Hair: What to Expect at HairFest 2025

by Fresha on October 31, 2025

Ahead of HairFest 2025, Fresha and global educators reveal the men’s hair trends, tools, and ideas transforming the industry.

LIFESTYLE

Fresha chats to Ella Fisher

by Fresha on October 24, 2025

At just 17, Ella Fisher has built a thriving salon business in Newmarket and styled hair at Paris, London, and Milan Fashion Week. In this Fresha interview, the young entrepreneur shares how she turned early ambition into a sustainable beauty business, her approach to leadership, and why the next generation of stylists is redefining success in the hair industry.

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