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The weather is hot, and so is the demand for summer-aligned beauty and wellness treatments. As we continue to prepare for our weekends abroad, we turn to the industry’s most tried and tested treatments to make sure we’re ready to hit the beach in our best form. From massages to hair removal, this list, backed by Fresha data, is the perfect way to help you find your next summer appointment. 

Here are the most booked beauty and wellness treatments that have been booked for Summer so far…


Credit: The Vault Stock

10. Swedish Massage

A timeless favourite, the Swedish massage is all about relaxation. With gentle strokes and calming rhythm, it’s the go-to choice for anyone looking to de-stress, which is why there’s no surprise it’s landed in the top 10 this summer.

9. Therapeutic Massage

Blending relaxation with recovery, therapeutic massages focus on relieving tension and targeting classic problem areas. As more people prioritise holistic wellness, this treatment continues to see high demand, and the reason is clearly in its results. 

8. Threading

Threading has had a big comeback, with some of the most popular brow bars opting for this method for their clients. Known to create sharp, defined brows without the use of chemicals, it’s perfect for sensitive skin. It’s also quick, precise, and affordable, making it a beauty essential. 

7. Full Body Massage

A beloved head-to-toe treatment, the iconic full body massage remains a seasonal staple that promises both body and mind relaxation. With summer holidays and wedding season in full swing, it’s a top pick for anyone in need of a full-body reset. 

6. Deep Tissue Massage

For those chasing deeper relief (we get it), deep tissue massage targets the inner layers of muscle to ease chronic pain and stiffness. Its popularity highlights the wellness shift towards recovery-focused selfcare. 

5. Face Waxing

Perfect for a summer polished glow, facial waxing delivers a smooth, hair-free finish for your skin with long-lasting  results. Clients love it for its efficiency and how well it preps the skin for makeup or the perfect bare faced look. 

4. Laser Hair Removal

With smooth skin high on the summer wishlist, laser hair removal sees a surge in bookings. We love its long-term benefits and minimal upkeep, especially during the hotter months when shaving can irritate a little more often than usual. 

3. Eyebrow Waxing

Defined brows continue to dominate the beauty scene, and eyebrow waxing is the most tried and trusted method in the industry. It’s quick, it’s effective, and it’s easily accessible, making it the perfect appointment to book before the summer season and holidays away.

2. Beard Trimming

This particular treatment has become a key part of men’s selfcare routines, and the hotter seasons see a spike in beard trimming bookings to keep things groomed in the summertime. It’s low-impact and high-impact grooming that men can book over and over again. 

1. Men's Haircut

Sitting in first place is the classic men’s haircut. This timeless treatment sees constant demand throughout the year, but in summertime, a well kept haircut always ensures you’re comfortable in the heat. 

Think you’ve found your next appointment? Book it now and stay summer-ready all season with Fresha.

The sun is shining, which means summer in the northern hemisphere is officially in full swing. Ahead of your trips to the Greek Islands or Italian Riviera, there’s one essential stop to make before takeoff, and that’s the nail salon. We’ve crunched the numbers to reveal the top seven most booked salons in London, so you can ensure you're polished and holiday-ready. Bonus: you may just find your new go-to.

Eighty-8 Nail Studio
Covent Garden, Chelsea, Notting Hill, Battersea

Trusted by London locals since 2017, Eighty-8 Nail Studio is all about top-tier quality without the fuss. Think flawless nails, fair prices, and a tailored experience, making the perfect Saturday pamper session before your holiday.

Book your Eighty-8 appointment

Qubea London
Marylebone, South Kensington, Marble Arch

A one-stop beauty shop in South Kensington, Qubea London pairs expert nail artistry with a full menu of glam services, perfect for those pre-holiday touch-ups.

Book your Qubea London appointment


@selfish_london

Selfish 
Shoreditch, Spitalfields

Selfish believes that self-care starts at your fingertips, hence why it’s the home of ultra-detailed Ukrainian manicures in London. With over 600 dreamy shades, and vegan products, Selfish promises a luxe, guilt-free nail moment that’s all about you.

Book your Selfish appointment

Nail'd it
Harvey Nichols Knightsbridge, Marylebone, etc.

Tucked inside Harvey Nichols in Knightsbridge and many other locations around London, Nail’d It brings high-glam energy to your fingertips. They work to blend fashion-forward design with flawless manicures, and a feel-good ethos that makes you feel unstoppable when you leave the salon.

Book your Nail’d It appointment

Nailology London
Old Street, City Road, Angel

With three locations around Central London, Nailology is your go-to spot for next-level nail care. With luxury pedicure chairs, over 500 dreamy shades, and expert technicians, you’ll be leaving prepped, primed, and holiday ready.

Book your Nailology appointment


@thenailcompanyldn

The Nail Company London
Highams Park

Warm, welcoming, and family-run, The Nail Company combines state-of-the-art equipment with trusted nail polish brands like OPI and CND. This combo makes it the perfect pick for a polished and professional mani minus the wait time.

Book your The Nail Company London appointment

Nail Spa
Maida Vale, Marylebone, Kings Cross

For a serene escape that doesn’t skimp on standards, look no further than Nail Spa. With top-tier treatments and an amazing range of shades, this salon offers peace of mind and a truly feel-good manicure.

Book your Nail Spa appointment

You opened your hair salon because you had a vision for real success and growth.  But, if you’re booked and busy yet not seeing the profit of back-to-back days, there’s a good chance you’re making the same mistake that 68% of hair professionals make: you’re not charging enough.

We understand that the potential of overcharging your clients and therefore losing them is daunting. However, the truth is, undervaluing yourself is often more damaging than raising your prices. It leads to burnout, blocks your growth, and results in difficulty in getting ahead.
 

HairCon 2025 officially came to a close for the year last week, and what a weekend it was! From buzzing conversations on stage with our very own brand ambassadors, to one-on-one demos at our interactive booth, Fresha brought the insight and the inspiration to the stage for the biggest weekend in the hair industry calendar.

Whether you stopped by our booth, watched our panel, or simply just came to soak up the atmosphere, thank you for coming and making HairCon 2025 a success. Here’s a look back at some of our favourite moments and key takeaways:

Powerful Conversations on Fresha’s ‘Social Stage’

One of the biggest highlights for Fresha was our panel discussion: 'Your Brand, Your Business: Booking Success through Building a Personal Brand.' Led by our very own Head of Account Management, Tarun Naidu, the panel featured industry leaders who all brought real world experiences, bold strategies, and industry insights to the table.

From Fresha ambassador Sam Rascals touching base on turning followers into loyal clients, to Bridget Hannon who discussed brand identity and its power to encourage client retention, and Phil Jarman who broke down the link between education and long-term success, every speaker brought a unique perspective to the conversation.



Read some of the highlights of our conversation with Sam below:

Tarun asks:

“What does it really take to build a brand that books?”

Sam answers:

“I think authenticity is very important,  I’ve never tried to be anything I'm not because long term it’s not sustainable. I love cutting hair and I love fashion and I think that shows through my social media. If you lean into what you love and showcase that on your social media, it will attract a certain type of person.”

Tarun asks:

“With so many online platforms out there, why did you choose Fresha, and what’s your take on the balance between operating a business and leveraging tools to automate and simplify bookings and payments?”

Sam answers:

“For me, the last thing I need to be spending my time on is managing my schedule. With Fresha, clients are able to manage their own appointments whether it's cancelling or rescheduling. Things like no-shows are no longer a worry with the no show payment protection which gives security for my staff. Even down to the Fresha wallet which allows me to set my staff’s commissions and they can all be paid through the app with the click of a button… It makes my life running the barbershops super simple.”

Fresha’s Booth Brought a Space to Learn, Connect, and Grow

Our booth experience was non-stop, with hundreds of attendees dropping by to meet the Fresha team and explore the platform first-hand, as well as get some tailored advice on scaling their businesses. We dove deeper into new tools on Fresha such as our new Client Loyalty add-on, and heard firsthand how beauty professionals are using te platform to streamline their operations. We also had some special moments, such as live interviews, and an exciting ambassador announcement (keep an eye out on our socials).



Let’s Keep In Touch

Although HairCon is over for 2025, keep an eye out on our TikTok, Instagram, and LinkedIn, for video highlights, behind-the-scenes content, and more tips and tricks on how to build your brand and your business with Fresha.

If you didn’t get the chance to visit us at the booth, you can watch our Platform Overview and explore how Fresha can take your business to the next level.

Until next time, thank you HairCon and all who visited us!

HairCon 2025 is just around the corner, and Fresha is bringing the energy and the inspiration for those wanting to scale and streamline their operations. Whether you’re attending to grow your business, level up your personal brand, or connect with some of the industry’s leading contributors, Fresha has something special in store. Here’s how to connect with us…

In the rapidly growing beauty and wellness industry, staying ahead doesn’t just mean mastering your craft but also your business skills. This is why attending Fresha’s panel at HairCon is essential if you’re a salon or spa professional looking to scale, streamline, and standout in this industry.

The Fresha Awards are painting the globe purple. From Australia to the US, our awards have been sent out to 11 different countries, this year, celebrating inspiring business owners who are raising the bar in beauty and wellness.