Latest news on Fresha

There are two main ways to grow your business – one is to win new clients and the other is to tempt your existing clients to try new services and spend more. So, why not do both? 

As we officially enter wedding season, let’s take a look at some ways your salon or barbershop can prepare for those wedding bells. Do you know how to boost your bridal hair services? Do you offer packages that appeal to the whole wedding party, while also being inclusive of same-sex weddings and men's grooming? 

Once you’ve set up your Fresha Store and you’re ready to sell your products online, what next? 

Losing income due to no-shows and late cancellations is not only frustrating for hair, beauty and wellness professionals, but it’s also very costly to your business. We’ve addressed this issue head-on for our partners with no-show and late cancellation protection, and more recently with our new deposits feature.

This year Sun Awareness Week runs from 2-8 May 2022. Created by the British Association of Dermatologists, the campaign aims to raise awareness of the importance of sun protection against skin cancer. BAD also hopes that the campaign will make people aware of the dangers associated with excessive tanning. They want to discourage using sunbeds and teach people how to spot the signs of skin cancer to increase the chance of early diagnosis. 

Product sales may never become the main source of income for many hair, beauty or wellness businesses, but they can still form a successful and profitable side hustle.

It’s a really nice touch to treat clients to a discount on their birthday – and you’ll be surprised to discover how easy it is to do this with our online appointment scheduling software for hair salons, men’s grooming, beauty salons and spas. 

When it comes to marketing, many hair, beauty and wellness businesses focus on discounts, promotions and offers, but this doesn’t always need to be the case. A ‘soft sell’ approach can be just as effective at generating online bookings and sales.

As the hair, beauty and wellness industry faces a huge rise in energy costs, how can you limit the impact on your salon or spa business? In normal circumstances, you’d shop around to find a better deal with an alternative gas and/or electricity provider, but with energy markets being so volatile, switching now could actually cost you more.

It’s been a busy few months at Fresha! First up, we were thrilled to introduce appointment deposits, alongside our upgraded point of sale experience! Then we released our calendar syncing feature so you can see your Fresha appointments in your Google calendar. Plus some news you may have missed — automatic post-treatment advice and extra appointment reminders for your clients. Read on to learn more.

Now is the perfect time to launch campaigns and boost your sales ahead of the Easter Weekend (15-17 April). Easter represents a time of new beginnings, so your clients will be thinking about revitalising their hair and beauty routines and welcoming in the new season with a fresh new look.