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Ready, set, summer: your salon summer checklist

by Jacob Mager on May 19, 2023

Dive into our comprehensive checklist of the seven things you need to know to make summer a success for your business.

Q&A with Decadence Salon: the strategies behind 10 years of success

by Fresha on May 18, 2023

Simon Finer, co-owner of Decadence Hair and Beauty, shares valuable tips from his firsthand experience as a salon owner and how Fresha has played an important role in his salon’s success.

5 smart pricing tactics that will get you booked

by Jacob Mager on May 12, 2023

Fresha’s smart pricing features help you effortlessly fill empty calendar slots. Use these five tactics to set up effective off-peak pricing and last-minute offers.

We chat with Louis Welsh, founder of one of Cardiff’s most iconic barbershops

by Fresha on May 11, 2023

Louis Welsh, founder of Gents of Brooklyn, shares his top tips on growing a successful barbershop, how to stand out from the competition, and how business owners can use Fresha to both win clients and empower staff.

6 ways to celebrate Pride Month with your clients and team

by Jacob Mager on May 5, 2023

Here’s how to plan for Pride Month ahead of time: from how to celebrate with your team and clients, to examples of Pride Month marketing and promotions you can run.

Lessons from 10 years of salon success with the founder of Henderson & Co

by Fresha on April 28, 2023

Find out how Kellie Henderson turned her salon into a go-to destination for hair care in Cardiff, and how switching to Fresha helped to make it all happen.

5 ways to enhance client care with Fresha

by Fresha on April 27, 2023

We explore five of the best ways you can use Fresha features to refine client care and give clients a personal, engaging experience at your salon or spa.

The ultimate salon promotion checklist

by Fresha on April 26, 2023

Promotions are a surefire way to get more clients and bookings for your salon. Here's everything you need to know to run a promotion, plus templates you can use to get started.

How OFF-CUT became South London’s go-to barbershop for stylish cuts

by Fresha on April 21, 2023

Harry Dye, manager of Off-Cut’s Camberwell venue, shares insider tips on how to run a barbershop like clockwork using Fresha, and what barbershop owners can do to reliably grow their client base.

6 tips to help you retain salon and spa staff

by Fresha on April 13, 2023

Job satisfaction is a huge factor in staff retention. Make sure your hair, beauty and wellness staff stay loyal to your business with these top tips.

The common email marketing mistakes salons should avoid

by Fresha on March 30, 2023

We explore the most common email marketing mistakes beauty and wellness businesses should avoid to maximise their marketing success.

How reporting can help you manage your salon business

by Fresha on March 28, 2023

Learn how to effectively manage your salon with reporting tools. Discover the benefits of tracking key metrics and making informed decisions to grow your business.

7 email marketing strategies to boost sales

by Fresha on March 27, 2023

Email marketing is a powerful tool for salons, barbershops and spas to connect with their clients and boost sales. We unpack 7 ways to use it to supercharge your sales.

How to run the perfect flash sale this spring

by Jacob Mager on March 24, 2023

Flash sales are one of the best ways to boost sales while attracting new clients. Let’s dive into the five best practices that’ll help you run one this spring.

Female founder spotlight: Ella Hodgkinson, owner of A Touch of Tranquility

by Jacob Mager on March 23, 2023

Ella Hodgkinson, owner of A Touch of Tranquility, shares how she uses Fresha to grow her studio and give clients an experience that keeps them coming back.

MARKETING

Why email marketing is essential for beauty and wellness businesses

by Fresha on March 22, 2023

We unpack what email marketing can do for beauty and wellness businesses, its key benefits, and offer tips for creating effective campaigns.

5 ideas for salons to make the most of World Health Day

by Jacob Mager on March 20, 2023

World Health Day is the perfect time to showcase your services, promote health and wellness to your clients, and contribute to an important global cause.

8 ways to take salon client care to the next level

by Fresha on March 16, 2023

Creating a welcoming environment, tailoring each service, and making sure clients leave feeling relaxed and happy are key. Discover eight tips to help take your client care to the next level, from how to communicate effectively to timeliness, personalisation and much more.

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