Latest news on Fresha

If a hard sell feels uncomfortable for you and your staff – just imagine how your clients feel about it. Aggressive sales tactics can damage your reputation and scare clients away – so why take the risk when customer retention is so important to the success of your business?

With the arrival of a new season comes a new marketing opportunity. Lighter and brighter days are coming, so this is the ideal time to make Spring 2022 hair and beauty trends work for your business.

When you need to attract new clients or win clients back into the salon, is your first thought always to focus on which discount or promotion you should run?

Fresha is committed to supporting those affected by the crisis in Ukraine. 

Mother’s Day is just days away – so it’s time to launch your Mother’s Day marketing campaign. In addition to more traditional gifts such as flowers, chocolates, and meals out, hair beauty and spa treatments rank highly when it comes to the most popular Mother’s Day gifts. This makes Mother’s Day a great way to increase bookings and retail spending in your salon or spa, so don’t miss out.

Fresha is excited to announce that from 17th March 2022, our Deposits feature is live! This will allow you to charge a percentage, or full price of an appointment at the time of booking, protecting you in the event of a no-show or late cancellation.

Can you remember that feeling when you first decided you wanted to be your own hair and beauty boss? Wasn’t it exciting thinking about the values that would make you stand out from your competitors; visualising your branding and décor; and picturing that constant stream of clients - not to mention the dream of getting to live your passion each and every day?

No-shows and late cancellations are not only frustrating and disappointing, but the loss of income is also a real threat to your businesses. 

Believe it or not, the most powerful PR and marketing tool you have is your existing clients. 

Today is International Women’s Day, and we're celebrating the remarkable journey of salon owner and Fresha Partner Nejat Salih, and discovering how she is using Fresha’s free appointment scheduling software to safeguard her income.

More often than not, clients will stick to what they know – but upselling is the perfect way to introduce them to something different. Inviting your clients to try new products and services is not only easier than winning a new client, it’s the best way to achieve sales growth whilst also helping your clients to look and feel their absolute best. After all, that’s why they come to you!  

Marketing is effective and it works, but like everything else in your business life, it needs to be well organised, clearly thought out, and managed properly, if it’s going to be effective and deliver a return on investment.