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by Emily May on Jul 22, 2022

BUSINESS TIPS

Celebrate your resilience with International Self Care Day

Every year, the 24th of July marks International Self Care Day. An initiative from the Global Self-Care Foundation, the event promotes healthy lifestyle and self-care programs around the world. This year the focus is on resilience, and the organisers ask you to reflect on the lessons you’ve learnt from the last few years and make a new commitment to self-care. 


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by Sophie Vongkhamsao on Jul 19, 2022

BUSINESS TIPS

Holiday planning made easy with Fresha

No matter how big or small your team, navigating staff holidays can be a minefield, especially in the busy summer season. Managing staff schedules effectively will ensure you have consistent cover, while avoiding issues such as double holiday bookings and lost business due to staff shortages.

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by Emily May on Jul 13, 2022

CASE STUDIES

Meet the Partners: How Fresha is boosting House of Gloss’s business

Monika Serafim specialises in high-tech, high-value beauty treatments including laser hair removal, microdermabrasion facials and nail care. As an expert cosmetologist and owner at House of Gloss, London, she makes every client “feel like they’re visiting an old friend”.

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by Emily May on Jul 11, 2022

BUSINESS TIPS

Use Fresha’s communication and marketing tools for a brighter summer

Here comes the summer sun, and with it comes the start of a busy summer season for beauty therapists, hairdressers and barbers everywhere. Despite the natural rise in demand for hair and beauty services and treatments, it’s also a perfect time to maximise opportunities and reach your business potential.

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by Emily May on Jul 5, 2022

BUSINESS TIPS

7 simple ways to use email marketing to your advantage

Planning a successful email marketing campaign can be a challenge for any business owner, especially if you feel more comfortable communicating with your clients face to face. With Fresha’s free salon and spa appointment scheduling software, you don’t need to overthink your marketing strategy or wrap your head around any expensive or complex delivery systems. 

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by Emily May on Jul 1, 2022

BUSINESS TIPS

5 ways Fresha can make the day-to-day running of your business easier

Whatever the size of your business, day-to-day management and admin tasks can take their toll on you, as the salon owner, and on your staff. Finding the time to keep up with your diary, the admin and promotional tasks involved with running your business can be overwhelming - especially when you want to focus your passion for delivering exceptional hair and beauty services. 

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by Emily May on Jun 21, 2022

BUSINESS TIPS

Making the most of Fresha's notifications

Communicating with your clients is an essential part of delivering a great service experience. Although there’s nothing quite like face-to-face interactions, technology plays a vital role in the nurturing process. Doing it well, and frequently, helps to build and strengthen a real connection between you and your clients. 

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by Emily May on Jun 16, 2022

BUSINESS TIPS

Marketing for Men’s Health Week

Men’s Health Week on 13th-19th June is the perfect time to reach out to your male clients to raise awareness of issues relating to men’s health and wellbeing, and to put a spotlight on your men’s grooming, beauty and well-being services.

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by Emily May on Jun 14, 2022

BUSINESS TIPS

How to make the most of wedding season part 2: for beauty and wellness


Wedding season is well underway, and now is the time for your beauty and wellness business to make some gains by enticing bridal parties to come to you for all things pre-wedding and wedding prep. Here is a selection of ideas to help your beauty, spa or wellness business attract more brides and grooms to maximise profits this summer. Pass the confetti!

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by Emily May on Jun 9, 2022

BUSINESS TIPS

Father’s Day gift ideas and how to market them

Mother’s Day is already big business when it comes to salon and spa gift sales – so why should Father’s Day be any different? Men continue to become much more discerning and indulgent in their grooming and beauty choices. Of course, Father’s Day is great for barbershops and men’s grooming salons, but with the rise in men’s beauty treatments, salons, spas and other wellness businesses can benefit too.  

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by Emily May on Jun 5, 2022

BUSINESS TIPS

Reduce your plastic to celebrate World Environment Day

World Environment Day is celebrated every year on June 5, and this year its theme focuses on “Beating Plastic Pollution.” Led by the United Nations, this event aims to raise awareness and generate action on pressing environmental issues.

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by Emily May on May 31, 2022

PRODUCT

May's new feature round-up

Curious about what we've been working on at Fresha? Well, you're in luck. We’ve put client updates centre-stage this month, with improved business notifications and the ability to reply to reviews. Save time managing your product inventory with upgraded stock importing, ordering and receiving functionalities. Grab a cup of tea and read what’s new.