As a hair, men’s grooming, beauty, or spa business, it’s hard not to love Valentine’s Day and the business opportunity it presents. Although the popularity of Valentine’s Day has declined in recent years, comparison site Finder predicts that, in the UK alone, 91% of the population will celebrate Valentine’s Day in 2022, with an estimated spend of £1.37 billion. In the USA in 2021, Valentine’s Day pumped $21.8billion into the US economy, with men and women spending an average of $231 and $101 respectively.
That’s a lot of love.
With Fresha by your side, now’s the time to make sure that you maximise sales in the run-up to February 14th with five top tips and ideas to get your Valentine’s Day marketing just right.
Create love bundles
Clients love buying products, services, and treatment bundles because they can save money by buying a package, and it has the look and feel of a more expensive and luxurious gift.
Make sure your bundles are too irresistible to miss by combining services and products that complement each other, at a great price. Great bundle ideas include pairing services and treatments with retail products too (e.g. buy a Valentine’s Day facial treatment experience and receive a free exfoliator and moisturiser), or multibuy savings (e.g. create a couples massage experience, or a course of treatments and include a free, or discounted, a goody bag of products to take home).
Creating gift experiences like these not only present amazing gifts, it also allows you to introduce products and services to the recipient that they wouldn’t normally buy. In doing so, you could generate repeat business and win new clients!
Hit them like Cupid with Fresha’s blast marketing campaigns
Social media is great for drumming up interest in your Valentine’s Day gifts and offers. But if you want a sure-fire way to encourage people to buy from you, try Fresha’s email and text blast marketing campaigns. Think carefully about what message you’d like to get across and present your Valentine’s Day treats to give your client’s great gift ideas.
You could also launch a Valentine’s Day competition, such as a romantic giveaway or ‘Win a luxurious gift experience for someone special’, to drive engagement and participation. This also helps social sharing and helps people feel involved in what you’re doing too.
Remember that it’s not all about gifts either. Clients may want to look their best for a date or romantic night out with their partner – or they may just want to treat themselves – so promote services, treatments, and offers to your clients during the Valentine’s Day build-up, not just gift ideas.
Find the one with Fresha’s auto campaigns
Blast marketing campaigns are excellent for getting your business in front of clients…but what if you wanted to send a more targeted marketing email, to specific members of your client list?
Men are said to spend twice as much on Valentine’s Day than women, so reach out to them with Fresha’s auto campaigns. These campaigns allow you to send an offer or message to a specific group of clients based on their personal information and preferences – all thanks to Fresha’s smart delivery technology.
Create your own online Fresha Store
With more people than ever shopping online for Valentine’s Day gifts, it’s the perfect time to set up your Fresha store. This new feature enables you to create an online store within Fresha, and it’s so quick and easy to set up. It takes just a few minutes to get started and in no time at all, you could be selling products online directly to your clients for delivery or collection.
You don’t need to be an e-commerce or IT expert to get started, as Fresha has made it so simple to create a professional-looking store that can be personalised with your logo, images, and text.
Boost sales from gift vouchers
Gift vouchers are always a popular choice for Valentine’s Day. They’re perfect to help your clients manage their spending and a great gift if they’re not 100% sure what their partner would truly appreciate or like.
With Fresha’s salon and spa appointment software you can sell gift vouchers easily through the Fresha calendar, and to boost additional gift voucher sales, you can also let your clients know that they’re available via blast campaigns, social media, and on your website.