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Female founder spotlight: Sasha Trutneva, owner of Tru Nail Art

by Jacob Mager on March 8, 2023

Sasha Trutneva, founder of Tru Nail Art shares advice on how to stand out from the competition, and how small businesses like hers can use Fresha to drive their growth.

MARKETING

The ultimate guide to salon promotions

by Fresha on March 7, 2023

The best salon promotion ideas, the main reasons why you should consider running one, and a step-by-step guide on how to create a successful promotion for your salon.

4 simple salon client retention strategies

by Kate Lovell on March 3, 2023

Client retention is key to sustaining a reliable stream of revenue and growing your business. Use these salon client retention strategies to keep clients coming back.

7 Mother's Day marketing ideas for salons and spas

by Jacob Mager on February 24, 2023

From rewarding loyal clients with promotions to attracting new bookers with social media campaigns, we unpack 7 key Mother's Day marketing campaign ideas for salons and spas.

10 questions with the founder of the UK’s biggest barber chain

by Jacob Mager on February 23, 2023

Darran Gould, founder of Gould Barbers shares how Fresha plays a key role in managing his business, plus crucial advice for every barbershop owner.

The 6 best ways to celebrate International Women’s Day with your clients and team

by Jacob Mager on February 22, 2023

From treatment packages to promotions, we unpack the 6 best ways to celebrate this International Women’s Day with your clients and team. Read the blog post now.

12 Facebook review best practices for salon owners

by Jacob Mager on February 17, 2023

If you want your salon to stand out, you need plenty of positive Facebook reviews. Here's how to get them, plus how to use them to win new customers and build relationships with regulars.

Q&A: The secret to winning six salon awards in two years

by Jacob Mager on February 14, 2023

110 on Ayr co-owner Claire Walker reveals her salon’s secrets to success, shares valuable advice for salon owners, and reflects on how Fresha helps her grow her business in this Q&A.

How to get more Google reviews for your salon in 2023

by Jacob Mager on February 6, 2023

Collecting Google reviews for your business is one of the easiest, most effective ways to build your online presence. Here's how to do it.

Building Bristol’s first sustainable salon from scratch with Fresha

by Jacob Mager on February 1, 2023

Find out how the owner of Bristol’s first vegan beauty salon used Fresha to build a sustainable six-figure business from the ground up.

MARKETING

The 10 best Valentine's Day marketing ideas for salons

by Jacob Mager on January 26, 2023

Valentine’s Day is one of the most profitable times of the year for beauty and wellness. Make the most of it with these promotion ideas and marketing tips.

Easy ways to manage multiple business locations with Fresha

by Emily May on January 6, 2023

Whether you’re opening another location in your neighbourhood or creating a nationwide franchise, here’s how you can make it easy with Fresha.

10 tips to make 2023 your best year yet

by Jacob Mager on January 2, 2023

It’s the perfect time to plan how you’ll boss your business in 2023. Use these 10 tips to win more clients, hit your goals and grow your business.

How Black Lotus Barbers used Fresha to take their business online

by Emily May on December 19, 2022

How Amy and Black Lotus Barbers took their business online using Fresha, the world's #1 subscription-free software for salons and spas.

Easily import all your clients to Fresha

by Emily May on December 6, 2022

Find out about our improved client import feature on Fresha, the #1 booking software for salons and spas.

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How a pro footballer uses Fresha to run his massage therapy business while playing for England

by Emily May on November 24, 2022

How Fresha has helped Brandon Coleman, a proud member of both England and Great Britain’s blind football teams, grow his business offering unique deep tissue and holistic treatments based in a purpose-built studio near Portsmouth.

How to boss Black Friday

by Kate Lovell on November 21, 2022

Wherever you are in the world, here's our step-by-step guide to turning Black Friday weekend into a win.

Why you need an online booking calendar

by Kate Lovell on November 17, 2022

Here's every reason you need an online booking calendar, including work-life balance, financial peace of mind, and getting more clients through the door.

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