Fresha Introduces the Future of Beauty and Wellness Report 2024

The beauty and wellness industry is constantly growing and changing. To capture the way the industry is set to evolve over the coming years, Fresha partnered with trend forecasters WGSN to launch the ultimate guide to staying ahead of the curve. With this insight-packed trend report, you’ll not only outpace the competition, but you’ll be at the forefront of client care.

Even if you’re a newcomer to the beauty and wellness industry, you know clients’ needs are diverse. Long-term health is more important to them than ever before. And because they want to both look and feel healthy, services that support physical, mental and emotional health are on the rise. 

Our report decodes the trends that are shaping the beauty and wellness industry and the consumer behaviours that will drive it forward. Read on to find out why you need this invaluable resource.

Three consumer drivers you need to know

Our research revealed three key consumer drivers that are transforming the beauty services industry: 

• “Wellness, Liberated” is all about the up-and-coming generations who are redefining the world of wellness. They’re interested in self-expression, emotional wellbeing and mood-boosting experiences. Their more holistic approach will evolve wellness into a much more emotional experience.  
   
• “No-Boundaries Beauty” marks the progressive change the industry has gone through over the past 10 years, and the change that’s still to come. There are so many opportunities to keep pushing the industry to find new ways to meaningfully care for all genders, ethnicities and cultures.
   
• “New Age Experiences” are ones that celebrate individuality, take care of the mind, and help clients see all the potential in a beauty service beyond just the service itself. It’s about mixing spiritual and therapeutic care, tech, and treatments that enhance mental, emotional, and physical health.

The trends we uncovered

The trends our report uncovered will lead salons and barbershops to brighter futures. From high-octane beauty to indulgence and pet wellness, you’ll find all you need to future-proof your business. Tech will have a big impact, with new devices and diagnostic tools taking over salons and helping take the best care of your clients.

Over the next two to five years, clients’ changing expectations of beauty and wellness will evolve in ways they never have before. Our report will guide you through those changing expectations, and show you how you can adapt your services and treatments to boost your business. 

What does the future hold?

If you’re ready to evolve to meet consumer demands with a holistic, personalised approach, this report is for you. Beauty and wellness businesses with forward-thinking strategies and customer-centric services will be the ones that find the most success and keep clients coming back, into 2024 and beyond.

Read the report now

Don’t miss out on this opportunity to gain a competitive edge in your industry. Read the report today.