The key beauty and wellness trends you need to know about
If you’re looking to get ahead of the incoming trends in beauty and wellness, you’ve come to the right place. We’ve partnered with trend forecaster WGSN to produce our first-ever trend report: The Future of Beauty and Wellness in 2024.
From haircare and consumer behaviour to emerging treatments and popular ingredients, get a taste of the latest beauty and wellness trends our report uncovered.
Dopamine Beauty
As people spend more and more time thinking about their mental and emotional health, the beauty and wellness industry is responding. From simple things like adding mood-boosting pink dye jobs to your colour menu, to more intensive changes like training your staff in emotional intelligence, dopamine beauty is all about making clients look and feel good.
Pet Wellness
Now more than ever, pets are considered part of the family, and when they’re happy and healthy, so are we. Younger generations are more interested in taking care of their pets’ mental health, and their desire to cater to their pets will only increase. For beauty and wellness businesses, that means opening your doors to pets, and eventually offering treatments for those pets.
Phygital Exploration
Virtual reality and augmented reality provide opportunities for people to explore beauty in a whole new way. This combining of the digital and physical (or phygital) world is set to change the way salons incorporate technology into their services and create an even better experience for clients.
Modern Males
Particularly in barbershops, men are becoming much more open to new services, and new conversations. We found that men are super loyal to their barbers, and willing to open up to them about their mental and physical health. This is driving change in the male grooming and beauty industry that could have a significant positive impact on men’s overall wellbeing.
Gender-Fluid Futures
Salons have long been a safe space for people who don’t subscribe to the gender binary, but a lot of beauty and wellness businesses still take a gendered approach to services. That is set to change in the coming years, and salons will have to work to remove exclusionary language and services from their offerings so people across the gender spectrum are comfortable and happy.
Multisensory Wellness
There’s a growing interest in alternative therapies that stimulate all five senses. These kinds of experiences can boost health and wellbeing, helping people feel more balanced, calm and rested. Salons that are able to offer multisensory experiences will win, and if you’re able to personalise those experiences to each client, even better.
Read the report now
Our report has so much more on all these trends, including what you can do now to be an early adopter, and what you should be planning long-term. Don’t miss out on this opportunity to gain a competitive edge in your industry. Read the report today.
Read the report and discover
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trends set to change the industry
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by Fresha on July 1, 2025
You opened your hair salon because you had a vision for real success and growth. But, if you’re booked and busy yet not seeing the profit of back-to-back days, there’s a good chance you’re making the same mistake that 68% of hair professionals make: you’re not charging enough.
We understand that the potential of overcharging your clients and therefore losing them is daunting. However, the truth is, undervaluing yourself is often more damaging than raising your prices. It leads to burnout, blocks your growth, and results in difficulty in getting ahead.
