How this nail salon got fully booked within a week of opening

Using Fresha to reach clients and take online bookings, Shoreditch Nails filled their calendar as soon as they launched. Then they did it all again when they opened their second venue.

Business type - Nail salon
Location - Shoreditch, London
Features used - online calendar, online bookings, Fresha marketplace, promotions  

About Shoreditch Nails

Launched in 2017 by a solo nail artist, Shoreditch Nails is one of East London’s favourite nail salons. Since then they’ve opened a second venue, and founded an academy for budding nail artists.

The challenge: filling an empty calendar while building a new business

With their founder Tina Michael having to secure a venue, source products, and set up their finances, Shoreditch Nails couldn’t afford to lose time having to manually take and manage appointments. As a new business, they also had to get the word out about their services and quickly build a new client base from scratch.

Shoreditch Nails needed a booking platform that would help them cut the tedious admin out of handling appointments. They also needed a way to drive bookings and draw in clients in order to secure a steady stream of bookings in their opening week. 

“The opening week can often make or break a business; we needed ours to be a success. That meant effectively winning clients’ attention, and having an easy way for them to book.” 

- Tina Michael, Founder of Shoreditch Nails

The solution: seamless online bookings and powerful promotion tools

Shoreditch Nails signed up to Fresha and set up online bookings before opening their doors so they could take bookings through their website, Google Search and Maps, and social media. They also listed the salon on the Fresha marketplace, getting their business in front of thousands of potential clients looking for nail treatments in the local area.

Plus, they used Fresha to run and share promotions, building interest and driving urgency – from deals at other local businesses to first-visit discounts. Fresha let Shoreditch Nails easily manage all their promotions from one place; including each discount’s value, how long they last, what services they applied to, and more. 

“Within a week of launching the business and joining Fresha, we were fully booked. It helped us get the ball rolling, and meant I had one less thing to worry about.”

The result: a fully-booked calendar within a week of opening

Using Fresha’s online bookings and promotion tools to build a local client base and get booked through multiple channels, Shoreditch Nails filled their calendar in record time. The results include: 

• A fully-booked calendar within a week of opening
• Up to 44 hours saved each week by taking bookings online
• 33% more sales from promotions

Riding the wave of their success, Shoreditch Nails went on to open another venue, where they used Fresha to get fully booked within a week of opening for the second time in a row.