H2 Salon on switching to Fresha, client care, and the beauty of online bookings

Based in the heart of Bedford-Stuyvesant (Bed-Stuy), Brooklyn, H2 Salon is dedicated to helping clients from all walks of life celebrate their textured hair. Founder Dailey Green sees her salon as a safe space where anyone can come and learn how to express themselves through their natural textured hair, whether they have loose waves or tight curls.

In the years since Dailey launched H2 Salon, she’s single-handedly grown the business from a chair at the back of a barbershop to one of the neighbourhood’s most-loved salons with a team of 15 and a packed-out calendar. 

“There’s nothing more rewarding than helping a woman rediscover her natural beauty.”

As the world became more aware of damaging chemicals in hair care products and shifted towards natural hair in the early 2010s, Dailey saw an opportunity to guide clients on their natural hair journey and provide healthy, natural alternatives. “We’ve created a community where clients can discover themselves, and learn how to take pride in their natural hair and beauty. I’m really proud of that,” she said.

With her background in teaching and cosmetology licence from the Aveda Institute, each of Dailey’s clients leave the salon with stunning hair and valuable knowledge on how to care for it. In her words: “There’s nothing more rewarding than helping a woman rediscover her natural beauty.”

Switching to Fresha: less admin, more revenue

After struggling with a complex, outdated booking system for a long time, Dailey was encouraged to switch to Fresha in 2018 by one of her stylists who’d used it before. “Our old system was so challenging,” Dailey reflected. “It was hard for staff to use, and hard for clients to book.” 

“Fresha takes the grunt work out of what we do. It doubled our capacity and increased our revenue.”

Dailey admits that at first, she was worried about transferring all of her clients to another platform. But with Fresha’s support team by her side the whole way, it couldn’t have been smoother. “Everything was so simple – we were taking bookings on Fresha in minutes,” she said.

Now, Dailey can view her salon’s booking calendar and plan her team’s schedule from anywhere, anytime. With visibility and control over her team’s workflow, she’s able to get more value out of each day. And because Dailey’s clients can make and manage their appointments themselves, she’s got more time to focus on growing the business. 

“Fresha takes the grunt work out of what we do. It’s doubled our client capacity and increased our revenue,” Dailey said. Dailey credits online bookings as one of the most convenient, time-saving features of all. “Clients just click our “Book Now” button on our social media or website, see our Fresha reviews, and book their appointment with who they want to. It’s so easy.”

Using Fresha to personalise each client’s experience

Dailey’s team does their best work when they understand each client’s hair health, beauty goals and treatment history ahead of time. Fresha’s consultation forms give them those insights. For example, if a client shares on their form that they’ve had their hair coloured in the past, the stylists can prepare their treatment accordingly, avoid anything clients are allergic to and plan exactly what to use on their hair. 

“Of all the booking platforms we’ve tried, Fresha is the best by far.”

“Fresha’s consultation forms make client intake so much easier. They help us take client care to a whole new level,” said Dailey. “This is why of all the booking platforms we’ve tried, Fresha is the best by far. Not just because they’re constantly adding useful new features; but because they understand how we work as stylists, and empower us to make clients look and feel great.” 

Planning for a Fresha-powered future

Even with all of their success so far, Dailey and her team are just getting started. She has big plans for H2 Salon, with the goal of opening more venues in the future. “I want the salon to expand, and I know Fresha is going to help us with that. I’ve already seen how easy it is to add and manage more venues on the platform.”

“In 2022, we celebrated the salon’s 10-year anniversary; and with a partner like Fresha, the next 10 years are going to be even bigger and better.”