Fresha gives Blush + Blow every tool they need to create, send, and track impactful marketing campaigns that get them booked.
Business type: Hair and beauty salon
Location: Fulham, London
Features used: blast marketing campaigns, reports, online calendar, online bookings, reviews
Blush + Blow began as a blow dry bar 2017. Since then they’ve grown their services to a full range of hair and beauty treatments, and expanded with a clinic dedicated to skincare.
Before joining Fresha, Blush + Blow tried various marketing tactics to promote their new services and venue, including PR agencies, influencers, and more. But it was always hard to measure their results, and none seemed to make a clear impact. Not to mention, managing each of these marketing campaigns separately was time-consuming and inconvenient.
Blush + Blow needed a reliable, effective way to reach their clients, and clear visibility of each campaign’s performance. They also needed an online booking platform to simplify running the salon, so their founder Bridget Hannon could focus on building their marketing strategy and growing the business.
"We needed an online booking platform that offered a set of robust marketing tools and valuable insights to help grow our business – without having to be a marketing expert to use it."
- Bridget Hannon, Founder of Blush + Blow
After signing up to Fresha for free, Blush + Blow began using our campaign builder and free templates to create personalised marketing campaigns. From seasonal promotions to new treatment announcements, Blush + Blow can build email and text message campaigns in minutes, send them to the right clients at the right time, and instantly retarget clients who miss the message.
Blush + Blow gets clear reports showing the results of each campaign – down to which clients opened, clicked, or booked, and how much revenue each campaign earns – so they can refine future campaigns for even better performance. All while using the platform to manage appointments at both venues, take online bookings, collect client reviews, and more.
“With Fresha, we can quickly send impactful campaigns that match our brand and clearly view the results, all within our booking platform. It’s a much better, more convenient way to connect with our clients.”
Now, Blush + Blow regularly uses Fresha’s campaign builder to engage with their clients at key times throughout the year, share their latest offers, and keep their calendar full. The results include:
Plus with Fresha taking care of Blush + Blow's day-to-day salon operations, founder Bridget Hannon is freed up to focus on acing their marketing strategy and growing the business.
Want results like these for your business? Check out what the world’s #1 online booking platform can do for you, subscription-free.
Already signed up? Log in to manage your appointment calendar, payments, and marketing all from one place.