Fresha at Salon International 2025

This weekend, Fresha is proud to return to Salon International 2025—the UK’s biggest and most influential event for hair professionals, educators, and entrepreneurs. As part of our commitment to helping salons and spas grow smarter, we’ll be hosting an exclusive panel discussion on one of the industry’s most powerful success drivers: client loyalty.

Panel Spotlight: “How to Build a Killer Loyalty Program”

Where: Salon International, ExCeL London, Main Stage 
When: Saturday, 11 October 2025, 3:30 pm 

Join our host Phoebe Rowley, Account Manager at Fresha, as she leads an insightful conversation with some of the industry’s most innovative salon founders and educators:

Josh Lamonaca — Co-founder & Head of Education, MENSPIRE 
Frankie Farnesi — Owner, Naked Hare Group  
Ricky Walters — Owner & Creative Director, Salon 64 
Darren Carr — Owner & Founder, Webster & Carr

Together, they’ll unpack how today’s leading salons are turning everyday clients into lifelong advocates.

A Deep Dive into Client Loyalty

Our curated team of panellists will explore the emotional and strategic foundations of building client loyalty that lasts. They will look beyond price points and convenience, so expect practical insights, real salon examples, and plenty of takeaways to bring back to your business.

1. The Psychology of Client Loyalty

Discover why clients stay loyal beyond offers and discounts, and how trust, consistency, and emotional connection can turn a great service into a lasting relationship.

Key questions will include:

• What makes you personally loyal to a brand or service? 
• How can salons better understand the “emotional needs” of their clients?
• Is loyalty more effectively earned through experience or incentives?

2. Loyalty Programs that Actually Work

Not all loyalty progams are created equal. Learn how to design systems that reward the right behaviors, without cutting into margins, and how Fresha’s loyalty features make setup easy and effortless.

Key questions will include:

• What separates an effective loyalty program from a gimmick? 
• Do clients prefer discounts, upgrades, or unique perks? 
• How do digital tools like Fresha simplify loyalty management?

3. Beyond Rewards: Building Lasting Relationships

Loyalty doesn’t stop at points and perks. It thrives through effective communication, personalization, and community engagement. We will explore how consistent engagement and rebooking tools help sustain relationships long after clients leave the chair.

Key questions will include:

• How do reminders and follow-ups strengthen loyalty? 
• What role does personalization play in keeping clients connected?

Common Pitfalls and How to Avoid Them

Even the best programs can fail without the right structure and support. The panel will share lessons learned and practical advice for getting your entire team behind your loyalty strategy.

Key questions will include:

• What causes loyalty programs to fail?
• How can salons avoid over-discounting or devaluing services?
• How important is staff buy-in for loyalty success?

Why all of this matters…

Client retention is the pillar of every salon and spa business. In a competitive industry, winning new clients is valuable, but keeping them loyal is invaluable. Our panel will dissect how leading professionals build genuine client relationships that go far beyond transactions.

Visit us at Salon International!

Stop by our booth throughout the weekend to meet the team, explore the Fresha platform, and see how our tools, from loyalty programs and rebooking automation to marketing campaigns and payments, will help beauty and wellness businesses thrive.

We can’t wait to see you there!