Fresha Featured by Google AI as a Key Booking Platform in its 2025 Agentic Commerce Moment
On November 17th, Fresha was proudly featured in Google’s 2025 Agentic Commerce Moment, an exciting global showcase that profiles companies shaping the next stage of e-commerce and highlights how AI is elevating the way people search, shop, and book online. As part of this initiative, Google is harnessing Fresha’s real-time availability feature and bringing it directly into Google Search and its experimental AI Mode, placing Fresha alongside leading reservation platforms across dining, events, travel, and personal services.
For beauty and wellness professionals, this recognition signals the growing importance of simple, connected booking services. By appearing within Google’s curated list of supported booking partners, Fresha businesses gain greater visibility at the exact moment when clients are ready to book, reducing the friction and creating a seamless path from discovery to appointment.
So, what does this really mean? Google AI is making it easier for your customers to find and book your services.
Accuracy, immediacy, and ease are the three pillars of a seamless booking experience, and are also the minimum expectations from clients who book their appointments online. Google’s inclusion of Fresha’s availability lets users view live appointment slots from businesses on the Fresha Marketplace, compare options quickly, and transition from search to booking with fewer steps.
This is an organic alignment because Fresha has always focused on removing the operational hurdles that slow down independent businesses. From online bookings and automated reminders to integrated payments and inventory tools, Fresha’s platform is purposefully built to take the manual work out of your day-to-day, as well as making it easier for clients to book up your Saturday morning appointments.
“By making our availability visible where customers already search, we’re helping beauty and wellness businesses streamline bookings even further,” says Matthew Dyer, Product Manager at Fresha. “Customers increasingly expect a fast, intuitive path to finding their next appointment, and this recognition from Google reflects how Fresha is helping the industry meet that expectation.”
Looking ahead
As customer expectations evolve and AI continues to reshape how people search for and select local services, beauty and wellness businesses will continue to benefit from platforms that cut out the unnecessary complexity that sometimes comes with technology. Fresha’s recognition in Google’s 2025 Agentic Commerce Moment showcases how smart, connected tools can support a more efficient experience end to end.
So, while technology and the industry continue to change and evolve, Fresha’s focus remains the same: simplify operations so businesses can do their best work, grow sustainably, and stay connected to the clients who rely on them.
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Highlights from HairCon 2025: Innovations and Insights
by Fresha on June 30, 2025
HairCon 2025 officially came to a close for the year last week, and what a weekend it was! From buzzing conversations on stage with our very own brand ambassadors, to one-on-one demos at our interactive booth, Fresha brought the insight and the inspiration to the stage for the biggest weekend in the hair industry calendar.
Whether you stopped by our booth, watched our panel, or simply just came to soak up the atmosphere, thank you for coming and making HairCon 2025 a success. Here’s a look back at some of our favourite moments and key takeaways:
Powerful Conversations on Fresha’s ‘Social Stage’
One of the biggest highlights for Fresha was our panel discussion: 'Your Brand, Your Business: Booking Success through Building a Personal Brand.' Led by our very own Head of Account Management, Tarun Naidu, the panel featured industry leaders who all brought real world experiences, bold strategies, and industry insights to the table.
From Fresha ambassador Sam Rascals touching base on turning followers into loyal clients, to Bridget Hannon who discussed brand identity and its power to encourage client retention, and Phil Jarman who broke down the link between education and long-term success, every speaker brought a unique perspective to the conversation.
Read some of the highlights of our conversation with Sam below:
Tarun asks:
“What does it really take to build a brand that books?”
Sam answers:
“I think authenticity is very important, I’ve never tried to be anything I'm not because long term it’s not sustainable. I love cutting hair and I love fashion and I think that shows through my social media. If you lean into what you love and showcase that on your social media, it will attract a certain type of person.”
Tarun asks:
“With so many online platforms out there, why did you choose Fresha, and what’s your take on the balance between operating a business and leveraging tools to automate and simplify bookings and payments?”
Sam answers:
“For me, the last thing I need to be spending my time on is managing my schedule. With Fresha, clients are able to manage their own appointments whether it's cancelling or rescheduling. Things like no-shows are no longer a worry with the no show payment protection which gives security for my staff. Even down to the Fresha wallet which allows me to set my staff’s commissions and they can all be paid through the app with the click of a button… It makes my life running the barbershops super simple.”
Fresha’s Booth Brought a Space to Learn, Connect, and Grow
Our booth experience was non-stop, with hundreds of attendees dropping by to meet the Fresha team and explore the platform first-hand, as well as get some tailored advice on scaling their businesses. We dove deeper into new tools on Fresha such as our new Client Loyalty add-on, and heard firsthand how beauty professionals are using te platform to streamline their operations. We also had some special moments, such as live interviews, and an exciting ambassador announcement (keep an eye out on our socials).
Let’s Keep In Touch
Although HairCon is over for 2025, keep an eye out on our TikTok, Instagram, and LinkedIn, for video highlights, behind-the-scenes content, and more tips and tricks on how to build your brand and your business with Fresha.
If you didn’t get the chance to visit us at the booth, you can watch our Platform Overview and explore how Fresha can take your business to the next level.
Until next time, thank you HairCon and all who visited us!
