The consumer behaviours changing the beauty industry

The beauty and wellness industry is always evolving, and it’s influenced by so many different things. If you want to cut through the noise, and get ahead of incoming trends in the industry, Fresha can help. 

For our first-ever trend report, The Future of Beauty and Wellness in 2024, we partnered with trend forecaster WGSN to help you make the most of the next few years, and beyond. 

In our report, you’ll find three consumer behaviours changing the beauty and wellness industry: Wellness, Liberated; No-boundaries Beauty; and New-age Experiences. 

Read on to find out how each of these will drive trends across the industry, and then click through to the report for even more.

Wellness, Liberated

Younger generations are rebelling against the rise of wellness culture, and they’re actively no longer focused on showing off a hyper-healthy lifestyle on social media. It’s a more liberated approach to wellness, one that’s about mental health, self-care, and feeling good on the inside. This is fostering a more emotional approach to beauty and wellness with the emergence of trends like dopamine beauty, all about creating emotional experiences that prioritise mental wellness.  

No-boundaries Beauty

The beauty industry has always been seen as a safe, progressive space for lots of people. But, there’s still work to do. From creating more meaningful experiences to using less gendered language and offering specialised training for staff, there are boundless opportunities for the industry to cater to all genders, ethnicities and cultures.

New-age Experiences

After years without physical experiences during the pandemic, consumers are more interested than ever in real-life, in-person connections. Salons can offer disruptive new services that celebrate clients’ individuality, take care of their mental wellness, and introduce them to brand-new experiences. Treatments should combine all three aspects of health: mental, emotional and physical. 

Read the report now

Our trend report is packed with more valuable insights and examples of these consumer drivers, and the trends they’re influencing. Don’t miss out on this opportunity to gain a competitive edge in your industry, including what you can do now to be an early adopter, and what you should be planning, long-term. Read the report today.