Create Early bird offers
Learn how to encourage clients to book ahead with automatic discounts on appointments booked in advance.
In this article
About Early bird offers
Early bird offers help you secure future bookings by offering automatic discounts to clients who book their appointments in advance. For example, offer 10% off selected services when clients book at least 30 days before their appointment.
Encourage clients to plan ahead and fill your calendar earlier by setting how far in advance appointments need to be booked to qualify. You can also target specific days and times to help build demand for quieter periods.
Create an Early bird offer
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From the main menu on the left of your screen, go to Marketing.
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Select Deals from the left menu panel.
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Click on the Add button in the top right to create a new deal.
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Select Early bird offer from the options.
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Customize your Early bird offer by adding the following details, then click on the Continue button in the top right.
- Deal name: Enter a name for your Early bird offer as an internal reference for you and your team.
- Description: Add an optional description that isn't visible to clients.
- Discount value: Enter a discount value and select either a percentage or fixed amount.
- Availability: Set how long the offer is valid for by selecting a start and end date, or select Ongoing for no end date.
- Deal applies to: Select the services eligible for the offer. Click Customize to include specific services.
- Advanced options: Choose where the discount can be used at Calendar and point of sale, online bookings and purchases, or both. Online bookings and purchases are enabled by default.
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Set the appointment availability for your Early bird offer using the following options, then click on the Continue button:
- Appointment lead time: Set how far in advance clients must book their appointment to receive the discount.
- Scheduling limits: Choose to restrict the discount to appointments booked for specific dates, days of the week, or times of day.
- Team members: Click Edit to select which team members can be booked with the offer.
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Choose how and where your Early bird offer can be used by setting the following restrictions:
- Locations: Click Edit to select which business locations the offer applies to.
- Limit uses per client: Set the maximum number of times each client can redeem the offer.
- Limit total number of uses across all clients: Set the maximum number of times the offer can be redeemed across all clients.
- Restrict to eligible client segments: Select which client groups are eligible for the offer.
- Set minimum sale value: Enter the minimum sale or appointment value required for the offer to apply.
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Click on the Create deal button in the top right to save your Early bird offer.
Your Early bird offer is now Active in your Deals list. Clients booking eligible appointments within your selected advance booking period automatically see the discounted price online.