HomeKnowledge baseFresha academy
Create Early bird offers
Back
  1. Knowledge base•
  2. Marketing•
  3. Create Early bird offers

Create Early bird offers

Learn how to encourage clients to book ahead with automatic discounts on appointments booked in advance.

In this article

  • About Early bird offers
  • Create an Early bird offer

About Early bird offers

Early bird offers help you secure future bookings by offering automatic discounts to clients who book their appointments in advance. For example, offer 10% off selected services when clients book at least 30 days before their appointment.

Encourage clients to plan ahead and fill your calendar earlier by setting how far in advance appointments need to be booked to qualify. You can also target specific days and times to help build demand for quieter periods.

Create an Early bird offer

  1. From the main menu on the left of your screen, go to Marketing.

  2. Select Deals from the left menu panel.

  3. Click on the Add button in the top right to create a new deal.

  4. Select Early bird offer from the options.

  5. Customize your Early bird offer by adding the following details, then click on the Continue button in the top right.

    1. Deal name: Enter a name for your Early bird offer as an internal reference for you and your team.
    2. Description: Add an optional description that isn't visible to clients.
    3. Discount value: Enter a discount value and select either a percentage or fixed amount.
    4. Availability: Set how long the offer is valid for by selecting a start and end date, or select Ongoing for no end date.
    5. Deal applies to: Select the services eligible for the offer. Click Customize to include specific services.
    6. Advanced options: Choose where the discount can be used at Calendar and point of sale, online bookings and purchases, or both. Online bookings and purchases are enabled by default.
  6. Set the appointment availability for your Early bird offer using the following options, then click on the Continue button:

    1. Appointment lead time: Set how far in advance clients must book their appointment to receive the discount.
    2. Scheduling limits: Choose to restrict the discount to appointments booked for specific dates, days of the week, or times of day.
    3. Team members: Click Edit to select which team members can be booked with the offer.
  7. Choose how and where your Early bird offer can be used by setting the following restrictions:

    1. Locations: Click Edit to select which business locations the offer applies to.
    2. Limit uses per client: Set the maximum number of times each client can redeem the offer.
    3. Limit total number of uses across all clients: Set the maximum number of times the offer can be redeemed across all clients.
    4. Restrict to eligible client segments: Select which client groups are eligible for the offer.
    5. Set minimum sale value: Enter the minimum sale or appointment value required for the offer to apply.
  8. Click on the Create deal button in the top right to save your Early bird offer.

  1. From the main menu at the bottom of your screen, tap More (grid icon) and open Marketing.

  2. Select Deals under Promotion.

  3. Tap on the Add button in the top right to create a new deal.

  4. Select Early bird offer from the options.

  5. Customize your Early bird offer by adding the following details, then tap on the Continue button at the bottom.

    • Deal name: Enter a name for your Early bird offer as an internal reference for you and your team.
    • Description: Add an optional description that isn't visible to clients.
    • Discount value: Enter a discount value and select either a percentage or fixed amount.
    • Availability: Set how long the offer is valid for by selecting a start and end date, or select Ongoing for no end date.
    • Deal applies to: Select the services eligible for the offer. Tap Customize to include specific services.
    • Advanced options: Choose where the discount can be used at Calendar and point of sale, online bookings and purchases, or both. Online bookings and purchases are enabled by default.
  6. Set the appointment availability for your Early bird offer using the following options, then tap on the Continue button:

    • Appointment lead time: Set how far in advance clients must book their appointment to receive the discount.
    • Scheduling limits: Choose to restrict the discount to appointments booked for specific dates, days of the week or times of day.
    • Team members: Tap Edit to select which team members can be booked with the offer.
  7. Choose how and where your Early bird offer can be used by setting the following restrictions:

    • Locations: Tap Edit to select which business locations the offer applies to.
    • Limit uses per client: Set the maximum number of times each client can redeem the offer.
    • Limit total number of uses across all clients: Set the maximum number of times the offer can be redeemed across all clients.
    • Restrict to eligible client segments: Select which client groups are eligible for the offer.
    • Set minimum sale value: Enter the minimum sale or appointment value required for the offer to apply.
  8. Tap on the Create deal button to save your Early bird offer.

Your Early bird offer is now Active in your Deals list. Clients booking eligible appointments within your selected advance booking period automatically see the discounted price online.

Deals

Was this guide helpful?

Deals

Deals overview

Create targeted offers, fill more appointments, and adjust prices to match demand, all from one place in Fresha.

Create Discount codes

Attract and retain clients by creating custom Promotions with flexible discount codes.

Create Last-minute offers

Fill empty slots by creating time-sensitive appointment discounts.

Create Flash sales

Drive sales and boost revenue by setting up flash sales that apply discounts instantly online.

Create Early bird offers

Encourage clients to book ahead and fill your calendar with automatic discounts on appointments booked in advance.

Update Deals

Manage your deals to keep them relevant as your business goals change.

Review Deal performance

Access deal overviews and performance metrics to improve promotions.

Enable Smart pricing

Set up Smart pricing to automatically increase and decrease during busy or quiet periods.

Edit and clear Smart pricing

Edit Smart pricing settings, pause or clear pricing rules, and more.

Review Smart pricing performance

Track your smart pricing impact, access performance insights, and make data-driven adjustments.

Fresha
Get the app

About Fresha

Careers

Help and support

Blog

Sitemap

For business

For partners

Pricing

Features

Scheduling

Point of sale

Payments

Capital

Online Reputation

Marketplace

Support

Status

Legal

Privacy Policy

Terms of service

Terms of use

Find us on social

Facebook
Linkedin
Instagram

© 2026 Fresha.com SV Ltd