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Kate Lovell

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by Kate Lovell on Aug 31, 2022

Boost your sales with star power

When a public figure promotes your brand, it can give a welcome boost to your sales as well as social media engagement. But although big brands with larger budgets can swing ad campaigns fronted by celebrities, that doesn’t mean you can’t grab a slice of the action too.

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by Kate Lovell on Sep 14, 2022

SPA MARKETING BUSINESS TIPS SALON MARKETING

Autumn awaits: Your September marketing calendar

Autumn 2022 is around the corner, and with it comes a variety of changes. The summer holidays wind down as kids go back to school, sweaters and jackets are dug out from the wardrobe, and gorgeous orange and brown tones start to dominate.

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by Kate Lovell on Sep 21, 2022

BUSINESS LIFESTYLE

5 wellness treatments to help your clients recharge in Sleeptember

Did you know sleep deprivation is bad for business? In the UK, it costs the economy £40.2 billion in lost productivity each year.

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by Kate Lovell on Sep 29, 2022

BUSINESS TIPS

Your two-step National Hair Day marketing plan

On 1st October, thousands of salons in the U.S. will be celebrating National Hair Day. But no matter where in the world you are, if you’re in the business of weaves, extensions, grooming, hair cutting, colouring or accessorising, this is a day to get marketing, and get noticed.

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by Kate Lovell on Sep 8, 2022

BUSINESS TIPS

Five ways Fresha can help you stay on top of your inventory

With Fresha’s free appointment scheduling software, you can easily manage your diary, set up automated notifications, and use a suite of marketing tools to engage with your clients. That’s not to mention being able to create your own online store with our e-commerce store feature.

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by Kate Lovell on Sep 8, 2022

BUSINESS TIPS

Boost sales with our new Quick Sale feature

With our new Quick Sale feature, you can now personalise your Point Of Sale (POS) experience with your most popular products and services. This way sales can be completed in a flash – with clients able to checkout in just seconds with Quick Sale items

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by Kate Lovell on Oct 6, 2022

BUSINESS TIPS

5 ways to get your clients’ attention

The way salons and spas communicate with their clients has changed dramatically over the last couple of decades. While smartphones and the internet have made it easier to reach eyes and ears, the multitude of websites, emails, blogs and social media accounts mean competition is greater than it’s ever been.

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by Kate Lovell on Sep 30, 2022

CASE STUDIES

Meet the Partners: how Natural Balance Therapies uses Fresha to make spa management easy

Founder and owner of Natural Balance Therapies, Mark Alexander set up his spa with the goal of becoming a centre of excellence for massage and osteopathy.
15 years on and they have expanded to acupuncture, beauty treatments and more; here’s how switching to Fresha has given Mark freedom to manage his business.

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by Kate Lovell on Oct 29, 2022

BUSINESS TIPS

Going Green: why sustainability matters and how it can help your business

Sustainability isn’t just a buzzword — it’s a way of thinking that can reduce your outgoings, boost your business’s reputation, and even help the planet. But what does it really mean? And what practical steps can you take to minimise your salon’s carbon footprint?

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by Kate Lovell on Nov 17, 2022

BUSINESS TIPS

Why you need an online booking calendar

Here are the top five reasons why using an online booking calendar is a win for you and your clients.