Fresha Author - Kate Lovell

4 simple salon client retention strategies

by Kate Lovell on March 3, 2023

Client retention is key to sustaining a reliable stream of revenue and growing your business. Use these salon client retention strategies to keep clients coming back.

Boost your sales with star power

by Kate Lovell on August 31, 2022

Find out how you can promote your brand and boost sales of your hair, beauty or wellness business using styles inspired by celebrities and influencers.

MARKETING

Autumn awaits: Your September marketing calendar

by Kate Lovell on September 14, 2022

Looking for ideas to kickstart your autumn marketing plan? Here’s what's happening in September that you can use to promote your business.

LIFESTYLE

5 wellness treatments to help your clients recharge in Sleeptember

by Kate Lovell on September 21, 2022

Sleeptember’s all about celebrating a good night’s sleep. Discover the top 5 wellness treatments you can use to promote rest and have your clients feeling like new.

Your two-step National Hair Day marketing plan

by Kate Lovell on September 29, 2022

From beards and braids to bobs and blow drys, go loud and proud with these National Hair Day marketing ideas in two easy steps.

Five ways Fresha can help you stay on top of your inventory

by Kate Lovell on September 8, 2022

Good stock management is essential if your hair or beauty business includes selling retail products. Try these five Fresha software features to keep on top of your inventory.

Boost sales with our new Quick Sale feature

by Kate Lovell on September 8, 2022

Boost sales in your hair, beauty or wellness business with Fresha’s new Quick Sale feature – make the checkout experience faster.

5 ways to get your clients’ attention

by Kate Lovell on October 6, 2022

Here are five ways you can create and market eye-catching content that grabs your clients’ attention.

Meet the Partners: how Natural Balance Therapies uses Fresha to make spa management easy

by Kate Lovell on September 30, 2022

Here’s how switching to Fresha has given Mark Alexander, owner of Natural Balance Therapies in Brighton, the freedom to manage and promote his business.

Going Green: why sustainability matters and how it can help your business

by Kate Lovell on October 29, 2022

Here’s why you should go green, plus practical steps you can take to minimise your salon’s carbon footprint, reduce overheads, and help the planet.

Why you need an online booking calendar

by Kate Lovell on November 17, 2022

Here's every reason you need an online booking calendar, including work-life balance, financial peace of mind, and getting more clients through the door.

LIFESTYLE

8 Halloween make-up ideas for spooky season

by Kate Lovell on October 24, 2022

Use these trending Halloween makeup ideas to get your creative juices flowing for the big night.

How to boss Black Friday

by Kate Lovell on November 21, 2022

Wherever you are in the world, here's our step-by-step guide to turning Black Friday weekend into a win.