Resend Blast campaigns
Learn how to resend a blast campaign to clients who didn't open or engage the first time to boost reach and engagement.
In this article
About resending Blast campaigns
When sending Blast campaigns, your recipients may not see your message on the initial send. If the open or click rate is low, you can easily resend your campaign to recipients who didn’t engage.
You can resend a campaign to clients from any of these places:
- Campaign progress email
- Blast campaigns list
- Campaign overview
- Notifications (Desktop only)
Resend a Blast campaign
Once you've started a resend from one of the access points above, follow these steps to complete the send.
- From the main menu on the left of your screen, go to Marketing.
- In the left menu panel, select Blast campaigns to open your list of campaigns.
- Next the campaign you want to resend, click Actions (three dots) select Resend unopened emails or Resend unopened texts.
- Review the campaign details and adjust the audience if needed, then click Continue.
- Select a payment method and review the total cost, then click Send now to launch the resend.
Your campaign is only sent to clients who did not open the original message. You'll be notified when your campaign has been successfully sent.
FAQs
When resending a campaign, the same message will be sent again. You can adjust the audience and review the details but to change the message itself, you’ll need to duplicate the campaign and edit the content there.
Resend campaigns are sent straight away. To send a campaign at a specific date and time, duplicate the original campaign by clicking Actions (three dots) and selecting Duplicate. You can then update any details and schedule the duplicate.
You can resend a campaign at any time. 48 hours after a campaign is sent, you'll receive a performance update email with the option to resend it. This can be a good time to resend, as it gives clients time to engage with the original campaign before sending it again.