Design custom emails
Learn how to customize every aspect of your Blast campaign emails to perfectly match your brand and captivate your audience.
In this article
About designing custom emails
Email blast campaigns allow you to fully customize the content and theme of your emails so they always capture attention and drive bookings. Choose from either an existing template or create your own from scratch to personalize every part of your email with flexible content blocks, client details, images, and promotional offers.
The custom email designer is available when creating both email blast campaigns and automated messages.
Shape your email with content blocks
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After choosing a template when creating an email blast campaign, click on the Content icon in the left panel.
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Select the type of block you want to add or edit. You can pick and choose the ones relevant to your campaign:
- Title block: Craft a bold, catchy headline that gets clients to keep reading. Customize the font, color, and alignment to suit your brand.
- Paragraph block: Break content into multiple paragraphs to keep the flow easy on the eye. Click Enhance to generate content with AI and use the mention icon (@) to personalize the message with the client's name.
- Divider block: Use dividers to signpost sections so your message is easy to scan and your offer is easy to spot. Choose between solid, dotted, or dashed lines, and a color that fits your design.
- Image block: Pick a striking image from the library or upload your own, then add a clickable link to turn the image into a route to your booking page or website.
- Button block: Use a clear call to action (CTA) - for example, “Book now” or “Claim my offer” - and link it to your Fresha online profile or any custom URL.
- Social block: Add links to your social pages so clients can follow your online posts.
- Deal block: Add an existing Promotion or create a new one to encourage bookings.
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Click Continue to set up your email or click on Themes in the left panel to edit the overall look and color scheme.
Choose an email theme
- After customizing your content blocks, click on the Themes icon in the left panel.
- Edit the colors, fonts and borders to suit your design and click Apply to save.
- Tap Continue to finish setting up your email.
Preview your email
- After editing your content blocks and theme, click on the Preview icon in the left panel.
- At the top of the screen, switch between Desktop and Mobile view to see how your email appears on different devices.
- To see exactly how your email appears to clients, click Options and select Send test email.
- The email will appear in your inbox where you can review and check if the links work correctly.
- Click Continue to finish setting up your email.
Save your progress at any point by clicking Options in the top right and then Save as draft to return to later.
FAQs
Yes, as a shortcut, clicking into an editable content block lets you enter text directly into the template.
If there are any issues with your email, a warning icon will appear next to Options. For example, you'll see an error if your template includes a deals block but no deals are currently live. Once the error has been corrected, the icon will disappear.
After your email has been sent, you can review its performance from the campaign results page. Review key metrics such as open rates, click rates, and engagement to understand how clients responded to your campaign.
Personalized emails are more likely to be opened. You can add clients' names, loyalty status, or recent visits using the mention icon (@) to see higher open rates and stronger engagement.
To ensure your images look sharp and load efficiently, upload images that are 1200px–2000px wide. Use JPG files for photographs and PNG files for graphics, icons, or transparent images. For the best performance, keep image sizes between 0.5 MB and 5 MB (up to a maximum of 25 MB).