Review Blast campaign performance
Learn how to create more effective campaigns by reviewing the performance of past campaigns to identify which messages drove engagement.
About Blast campaign performance
Reviewing performance shows how recipients engaged with your message and which campaigns drove bookings and sales. Use these insights to refine your subject lines, audience, and send timing on future campaigns.
48 hours after sending a campaign, you receive an email updating you on key performance metrics. To view results at any time, access performance through the Blast campaign dashboard.
Access Blast campaign performance
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From the main menu of the left of your screen, go to Marketing.
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Select Blast campaigns to open your list of campaigns.
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Click on the Sent campaign you want to review to open its overview page.
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On the left of the page, use the tabs to switch between views:
- Overview:
Review key performance metrics and a preview of how the campaign appeared to clients.
- Details:
Check the audience, campaign cost, send date, the channel and payment method used.
- Recipients:
View every client that received your message, their engagement status, and whether they booked through the link.
- Overview:
Review key performance metrics and a preview of how the campaign appeared to clients.
For a combined revenue summary across all sources, see the Sales summary report and filter by Marketing - Blast messages.
FAQs
Metrics for your Blast campaign performance are refreshed every few hours and will update continuously.
The Sent count shows how many clients your campaign was sent to. The Delivered count shows how many of those emails were successfully received.
If an email can't be delivered - for example, because the email address is invalid or the recipient's inbox is full - it will be excluded from the Delivered count.
Yes. In the campaign Overview, you can view both Total appointments and Total sales generated by your campaign. Revenue is only included in these metrics once the associated sale or appointment has been completed.
Yes, team members with access to Marketing permissions can view Blast campaign performance.
48 hours after you send a campaign, you receive an email about your campaign performance. You will also have the option to resend the campaign to recipients who didn’t open or engage.