Client Loyalty overview

The loyalty feature works across your entire business, including all your locations, and is simplified into the following elements:

Create your Loyalty program

You can create a loyalty program to reward your clients using one or both of the following:

Points: Set up a program that rewards clients with points based on their engagement with your business, including booking services, purchasing products, or spending a certain amount. You can set up how many points clients earn and what they can redeem them for.

Tiers: Create up to five tiers that clients can advance through based on the points they earn or the amount they’ve spent with your business. Each tier can be customized with its own name, colour, icon, and reward structure to motivate clients to keep progressing.

Referrals: Create a program that rewards your existing clients for referring their friends to your business. Offer rewards for both the referrer and the new friend, giving loyal clients a reason to spread the word and new clients an incentive to book their first appointment.

Keep clients engaged

Once your program is live, clients can interact and stay updated through:

Reward redemptions: Clients can independently use their points to claim rewards that can be applied when booking online or at checkout for items such as services and products.

Real-time updates: Clients are automatically notified about their points balance, tier progress, and available rewards. You can manage these notifications in your Automated messages settings, and clients can track their progress directly in their Fresha account.

Apply client-level adjustments

Adjust the points balance or tier level for a specific client without affecting your overall Client Loyalty program. You can also manually add rewards without changing your main program settings. For example, you may want to offer one-off rewards for special occasions.

Apply rewards at checkout

When clients earn enough points or spend enough to unlock a new tier, any rewards linked to their tier, points balance, or referrals will automatically appear at checkout. This includes perks associated with their current tier and any rewards they have redeemed using points or earned from referrals. You can apply these rewards for the client during checkout, if your client hasn't already applied the rewards when booking online.