Best practices for creating your service menu

Why having a tidy service menu matters

Your service menu showcases the treatments you offer and is one of the first things clients see when visiting your business profile. 

A strong service menu helps you:

• Increase bookings by making services simple to understand
• Improve your appearance in Marketplace searches
• Strengthen your brand with a polished and consistent layout
• Prevent misunderstandings around service details

Best practices

• Organise services into categories: Group similar treatments together to make your menu easy to browse.

• Order services strategically: List your most popular or most booked services at the top of each category to guide clients’ choices.

• Use variants for multiple durations or price levels: If a service has different versions, price points, or levels, for example, junior or senior stylists, create service variants instead of separate services for every option.

• Use clear, simple service names: Choose names that clients can instantly recognise and reflect the service being performed. Avoid jargon, abbreviations, or overly branded terms. Use standard capitalisation for a clean, readable look.

• Write short, informative descriptions: Use 1–2 sentences to explain what the service includes, who it’s for, or what clients can expect. You can also use AI Enhance to instantly generate a clear, professional service description based on your treatment type and business information.

• Use consistent naming: Ensure similar services follow the same naming pattern. keeping your menu clean and easy to scan for clients.

  

Common mistakes to avoid

• Using all caps in service names: All caps can appear unprofessional or aggressive, especially in Marketplace search results.
• Adding unnecessary symbols, emojis, or punctuation: Avoid using characters or emojis as this can reduce readability and search accuracy.
• Including pricing in the service name: Pricing is already displayed to clients, so adding it to the service name can make listings feel cluttered.
• Adding staff names to service titles: This reduces searchability and can make services look less professional.
• Overly long or promotional descriptions: Keep descriptions clear and factual. Avoid sales language, external links, or unrelated details so clients can easily understand the service.