Best practices for creating your service menu

Why your service menu is important

Your service menu showcases the treatments you offer and is one of the first things clients see when visiting your business profile. 

A strong service menu helps you:

• Increase bookings by making services simple to understand
• Improve your appearance in Marketplace searches
• Strengthen your brand with a polished and consistent layout
• Prevent misunderstandings around service details

Best practices

• Use clear, simple service names: Choose names that clients can instantly recognise and reflect the service being performed. Avoid jargon, abbreviations, or overly branded terms. Use standard capitalisation for a clean, readable look.

• Write short, informative descriptions: Use 1–2 sentences to explain what the service includes, who it’s for, or what clients can expect. You can also use AI Enhance to instantly generate a clear, professional service description based on your treatment type and business information.

• Organise services into categories: Group similar treatments together to make your menu easy to browse.

• Order services strategically: List your most popular or most booked services at the top of each category to guide clients’ choices.

• Use variants for multiple durations or price levels: If a service has different versions, price points, or levels, for example, junior or senior stylists, create service variants instead of separate services for every option.

• Use consistent naming: Ensure similar services follow the same naming pattern. keeping your menu clean and easy to scan for clients.

  

Common mistakes to avoid

• Using all caps in service names: All caps can appear unprofessional or aggressive, especially in Marketplace search results.
• Adding unnecessary symbols, emojis, or punctuation: Avoid using characters or emojis as this can reduce readability and search accuracy.
• Including pricing in the service name: Pricing is already displayed to clients, so adding it to the service name can make listings feel cluttered.
• Adding staff names to service titles: This reduces searchability and can make services look less professional.
• Overly long or promotional descriptions: Keep descriptions clear and factual. Avoid sales language, external links, or unrelated details so clients can easily understand the service.