How to make the most of retail with an online product store

Retailing professional salon products remains an area of untapped potential. A lot of hair, beauty and wellness businesses are missing the chance to sell the products they use to help their clients look and feel their best. That goes for both in-salon and online sales, too. Giving your clients the convenience of purchasing the products you use on their hair via your website can be a huge opportunity.  

The Fresha Store is the perfect tool for any salon or spa looking to make online retail work for them. With our simple-to-use set up, you can have your store up and running in minutes.

To help you make the most of e-retail, we've outlined everything you need to know about setting up your online store with Fresha, including our top tips for securing more revenue than ever.

Create your store in minutes

Of course you  want to impress your clients. But if you’re worried you don’t have the right skills to create an online shop, we've made the process simple and intuitive, anyone can do it.

Adding product photos is the first step you should take, and with the help of our guide to taking beautiful photos of your products, you'll have no trouble creating a high-end aesthetic your customers will love. It’s a blank canvas for you to personalise by adding logos, a store name, and descriptions. Links to your social channels will give you an edge over so many other online retail sites, too.

How to tell your clients about your store

Once your store is ready to go, it’s time to let your clients know. With store links for your social channels, and marketing emails and text messages from the Fresha platform, you can grab your clients’ attention and make sure they know you're online.You can offer clients the option to collect from your salon, reserve and pick up at their next appointment, or ship directly to them. 

Home delivery is super convenient for your clients. But before you offer that option, make sure you have the time and packaging materials to safely ship things. Providing that professional service and then encouraging customers to leave reviews is a great way to make those online retail sales work extra hard.

Easy, contactless, and upfront online payments

To make your store payments smooth and seamless, Fresha payment processing is ideal, with simple, contactless transactions processed directly to your account.

If for any reason a refund needs to be processed for a purchase made on your online store, that’s easily done at the click of a button.

Let the online shopping begin 

Your clients trust you to use the best products in your treatments, and they’re eager to bring those quality products home with them for their own use. Set up your online store now, give clients a convenient way to buy your trusted products, and add another revenue source to your salon.